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14 Digital Marketing & Fundraising Research Reports for Nonprofits

Nonprofit Tech for Good

The reports listed below are the nonprofit sector’s most useful research reports and 2024 editions reaffirm the growing power of monthly giving, the waning influence of organic social media, and that email marketing remains a tried and true method for online fundraising success.

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The Communication & Giving Preferences of 641 Online Donors

Nonprofit Tech for Good

In the summer and fall of 2024, Nonprofit Tech for Good used social media and email to promote the 15-question Online Donor Feedback Survey. 69% live in the United States, 13% in Canada, 8% in Europe, 3% in Africa, 3% in Latin America & the Caribbean, 2% in Australia & New Zealand, 1% in Asia, and 1% in the Middle East.

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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

While social media is now a common part of every nonprofit’s communication strategy, a common sentiment is that interacting on social media is a poor substitute to in-person interactions. As a result, social media strategies are often used to supplement in-person events.

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39 Social Media Stats from the 2019 Global NGO Technology Report

Nonprofit Tech for Good

Now its fourth edition, the 2019 Global NGO Technology Report has over 1,000 useful statistics for NGOs, NPOs, and charities worldwide. The data is also available in the report in infographic format by region: Africa, Asia, Australia & New Zealand, Europe, Latin America & the Caribbean, and the United States & Canada.

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Must-Read Fundraising, Social Media, and Mobile Technology Reports for Nonprofits

Nonprofit Tech for Good

The reports listed below are just a small sampling of the research available to nonprofits about online communications and fundraising, social media, and mobile technology. Social Media: An Ongoing Series of Reports :: Download. Mobile Media: An Ongoing Series of Reports :: Download. Published by mGive.

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Must-Read Fundraising and Social Media Reports for Nonprofits

Nonprofit Tech for Good

The reports listed below are just a small sampling of some of the research available to nonprofits on the subjects of online fundraising and social media. Social Media: An Ongoing Series of Reports :: Download. Published by the Charities Aid Foundation. 2014 Social Change Impact Report :: Download.

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Social Media Webinars Now Offered to Accommodate Charities in Europe

Nonprofit Tech for Good

DIOSA Communications has been offering social media webinars for nonprofits since February 2008, but the content of the webinars and the time schedule mostly accommodate nonprofits in the United States. Approximately 20 charities in the U.K., The webinars are also well-suited for nonprofits in Eastern Canada.