article thumbnail

E-Mediat Day 3: Digital Activism

Beth's Blog: How Nonprofits Can Use Social Media

The learning objectives: To provide participants with a formula for training digital campaign strategy. The session provided strategy theory and a simulation exercise based on creating a digital activism campaign for the Story of Electronics film (that now has Arabic sub-titles ). Mary Joyce, Digital Campaigns.

article thumbnail

New Guide: How To Engage Your Supporters with Social Listening

Beth's Blog: How Nonprofits Can Use Social Media

For example, one of the best places to start is to create a simple list of keywords, then work towards narrowing your terms that describe your programs, campaigns or issue area. United to End Genocide (UEG), a group with only four staff members, was paying attention to the conflict in Yemen last year.

Guide 50
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

E-Mediat Day 1: A Networked Mindset To Capacity Building

Beth's Blog: How Nonprofits Can Use Social Media

In the morning, we did a team building exercise to better understand the network core, the in-country teams from Yemen, Morocco, Lebanon, Tunisia, and Jordan. For example,we agreed that we could quote those who are tweeting and have open accounts, but our tweets would not attribute quotes. Network Mapping Exercise.

Network 100
article thumbnail

How to Influence the Conversation Around Your Next Campaign

Connection Cafe

There’s a flurry of conversation happening about the issues your organization works on that can move the needle on your campaign. Impact conversations that are relevant to your campaign. It’s critical that organizations understand how, and if, their supporters are talking about their campaigns and issue areas. But it’s all good.

article thumbnail

How Nonprofits Have Reframed Their Messaging in the Wake of COVID-19

Connection Cafe

We also created campaigns from a public service announcement perspective, including one for the general public saying ‘stay at home’ while we try to find the cure, and while doctors are working on the front lines with COVID patients. We’re currently working on another campaign encouraging people to wear a mask.

article thumbnail

E-Mediat Networking Conference at the Dead Sea, Jordan

Beth's Blog: How Nonprofits Can Use Social Media

I have created the design and delivered an intensive Train the Trainers session in Beirut almost a year ago for master trainers and their teams from Jordan, Yemen, Lebanon, Morocco, and Tunisia. I also developed the curriculum for the 15 workshops that were localized and delivered by the in-country trainers to over 220 NGOs over 9-month period.

Jordan 116
article thumbnail

Big Tech pledged a billion to racial justice, but it was pocket change

The Verge

That’s more than the estimated GDP of Iceland and Yemen combined, according to the International Monetary Fund ). AT&T reportedly spent $73 million on a single campaign to advertise its fake 5G network, which is more than three times its commitment to Black lives. Apple’s $100 million represents just 0.18 percent of the $55.3

Pledge 138