The Art of Nonprofit Campaign Testing and Predictions for Future Success
NonProfit PRO
MARCH 27, 2024
It’s critical to run campaigns that acquire and upgrade donors, but it has to be done right. That’s where campaign testing comes in.
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Nonprofit Tech for Good
MARCH 17, 2020
There’s an understanding among non-profits that Facebook Ads offer something very powerful, but there is a large gap in the understanding needed to run truly strategic campaigns. . It’s very easy to go into Facebook and quickly set up an ad campaign, but difficult to develop a winning strategy if you don’t know what you’re doing. .
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CauseVox
DECEMBER 5, 2024
As fundraisers, you’re also in charge of putting together end-of-year giving campaigns for your nonprofit. Knowing how much time and effort you spend planning events and campaigns inspired us to create this resource to inspire you with these successful ideas for end-of-year giving campaigns.
NonProfit PRO
AUGUST 4, 2023
Large-scale direct mail campaigns are often based around postal discounts to lower rising postal costs, but there are so many other innovations that may be worth your consideration to improve your organization’s direct mail campaigns’ revenue. Here’s a look at some of those direct mail innovations.
Nonprofit Tech for Good
FEBRUARY 2, 2025
Here’s how nonprofits are using QR codes to engage their audiences effectively: Fundraising: From charity sweepstakes to crowdfunding campaigns, QR codes placed on postcards, flyers, or social media provide a conduit for instant participation.
NonProfit PRO
MAY 23, 2023
is now more diverse than ever. Nonprofits that aren’t already diversifying their donors need to figure out how to do so. With the donor pool shrinking, and the number of donations following behind, nonprofits need a new approach to replenish their donor lists.
Association Analytics
JUNE 25, 2024
Five Types of Membership Campaigns When communicating with members you’re trying to build a rapport with them throughout the year, nurturing that relationship before you actually go in and ask for a renewal or membership relationship. Segmentation Proper segmentation can significantly enhance the effectiveness of renewal campaigns.
Bloomerang
NOVEMBER 21, 2024
September Create a campaign theme and offer, logo, and tagline. Set campaign goals. Line up any volunteers or campaign leaders. Design and test your year-end donation page and web overlay for the homepage to spotlight the campaign, incorporating year-end fundraising for nonprofits. What was our average gift amount?
Nonprofit Tech for Good
FEBRUARY 12, 2020
Sixty-two percent of email is opened on a mobile device , so first and foremost your email campaigns (e-newsletters, fundraising appeals, event invites, welcome emails, thank you emails, etc.) By definition, your e-newsletter is an email campaign primarily for news stories and updates. Embrace a mobile-first design strategy.
Nonprofit Tech for Good
MAY 13, 2022
Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. How each traffic source is influencing sign ups for your peer-to-peer campaign. UTM s are an extremely effective way to both track fundraising campaigns and measure their success. Campaign (utm_campaign).
The Verge
FEBRUARY 4, 2022
The experimental feature, which Twitter started testing last year , is now being shown to a global audience, says the company. We've been testing how we can surface the most relevant replies within Tweets with the use of downvoting on replies. An orange downvote button? Sure, nothing like Reddit. Image: Twitter.
Bloomerang
OCTOBER 21, 2024
Step 2: Map out, write, test, and schedule your end-of-year fundraising emails Once you’ve finalized your campaign theme, channels, and goals—whether you’re targeting new donors or upgrades—you’re ready to get to work writing, designing, testing, scheduling, and segmenting your year-end email appeals. Sound like a lot?
Nimble AMS
DECEMBER 18, 2024
Here are a few scenarios where discounting makes the most sense: New member acquisition campaigns. Launch a “Join Now and Save” campaign during a specific time of year when membership interest peaks. Set clear objectives Before launching your organizations discount campaign, youll want to determine your primary goal.
Nonprofit Tech for Good
JULY 1, 2020
In fact, it is not uncommon for social media to play a minor part in a campaign rather than being a key player. This is also why campaigns that involve tagging friends and encouraging them to pass on the message are effective. Social media makes participating in campaigns easy and fun. COVID-19 obviously changed this dynamic.
Nonprofit Tech for Good
JANUARY 10, 2022
In addition, to needing to get your Google Grant Application approved, you will also need to build out your Google Ad accounts with the appropriate campaigns, ad groups, ads, keywords, etc. You will also want to use multiple campaigns and in each you will want multiple ad groups each of which would have at least 3 ads.
Allegiance Group
NOVEMBER 7, 2024
Now is the perfect time to ensure your digital campaigns and websites comply with accessibility standards. There are plenty of auditing tools available online — some free — that can help you conduct basic testing, such as WebAIM. Everyone Our experts can help you optimize your website and digital campaigns for accessibility.
Bloomerang
DECEMBER 12, 2024
In this article, we explain why email campaigns are a perfect place to begin engaging your donors and how your nonprofit can use email to its advantage starting today. Fundraising emails When your nonprofit launches a fundraising campaign, its all hands on deck to grow awareness of your initiative and generate a steady flow of donations.
Nonprofit Tech for Good
MARCH 19, 2023
How does someone test an idea for a nonprofit without committing the time, effort, and money to apply for 501(c)(3) status, find a board, and secure long-term funding? We’re currently searching for organizations with fiscal sponsors looking to Beta test our software, if that interests you please get in touch with us !
Nonprofit Tech for Good
JUNE 23, 2020
For example, Alley Cat Allies’ Cat-alyst Society – Monthly Giving Program : This page should have a URL that can be easily promoted in print newsletters and postcard campaigns, such as alleycat.org/givemonthly. It’s also worth sending a postcard campaign to your one-time donors asking them to become monthly donors.
Nonprofit Tech for Good
FEBRUARY 13, 2020
By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Before we dive into the specific tactics, the first thing you need to do is test both your email signup and donation forms. Take the 5 minutes to test, so you don’t end up part of that statistic!
Nonprofit Tech for Good
FEBRUARY 14, 2019
The Ads Manager interface is not particularly intuitive, and the advertising advice offered by Facebook and third parties is almost always focused on e-commerce rather than nonprofits and advocacy campaigns. 1) Set up a conversion event and create a campaign. 1) Set up a conversion event and create a campaign.
Bloomerang
OCTOBER 11, 2024
How can you optimize data-driven GivingTuesday campaigns to craft personalized donor journeys, make real-time decisions, and build lasting relationships long after GivingTuesday is over? Let’s talk about how you can take your campaign from good to great, with data as your guide. Are certain emails getting more clicks?
Nonprofit Tech for Good
MAY 25, 2024
Automation Tactics 1) Email and Text Campaigns Email and text message campaigns are the core of marketing automation, and nearly everything else falls under this umbrella. Whatever the situation, automated email marketing and SMS texting campaigns can be set up to deliver timely messages to donors and supporters.
Nonprofit Tech for Good
SEPTEMBER 16, 2021
6) Don’t Forget A/B Testing. We frequently talk about A/B testing as a digital tactic—and it is! Just because a campaign is already live doesn’t mean you can’t iterate and adjust language along the way. Don’t miss the opportunity to test different iterations of copy on these channels, seeing if results differ between them.
sgEngage
JUNE 6, 2024
When evaluating your school’s readiness for a capital campaign, database readiness might not be at the top of the list for your campaign consultants or administration. And for a capital campaign, data-driven decisions depend on you and me, the unsung data nerds operating quietly in the background. Fine-tune your fund setup.
Candid
MARCH 2, 2022
Capital campaigns are big undertakings, for both you and your donors. They’re the ultimate testing ground for your donor stewardship tactics, as you’ll be asking for quite a lot — extra-large gifts, multi-year commitments, feasibility study interviews, and more. It’s natural to fear donor fatigue during a capital campaign.
Bloomerang
JANUARY 10, 2025
You might consider: Targeted campaign: If you think people might give more if you actively promoted giving at certain levels in return for recognition, thats different than finding out for yourself that this worked after doing a campaign. It took a lot less time, and no one said a word. Should it have been?
Nonprofit Tech for Good
FEBRUARY 11, 2022
Like everything else, though, pop-up technology has evolved considerably, allowing you to segment, test, and optimize. Make sure you integrate your pop-up submission with your CRM or email marketing software so that users can begin getting drip and nurture campaigns. Test out the options. Use p op-ups only on desktop.
Nonprofit Tech for Good
JUNE 22, 2021
The first indicator of a successful nonprofit organization is the amount of time they spend on the details that bring their fundraising campaigns to life right from the start. They set aside time daily to prepare themselves with actions such as: Learning about new tools to enhance their campaigns.
Fast Company Tech
FEBRUARY 19, 2025
Beyond the local shelters it’s perhaps best known for, the group works on behalf of animals to combat wildlife trafficking, factory farms , and animal testing, among other causes, globally. television and audio ads, a social media campaign. Sia performs on Jimmy Kimmel Live!
Nonprofit Tech for Good
DECEMBER 19, 2019
Cause awareness and giving days can be very powerful themes upon which to launch online fundraising campaigns. The first step is to decide which days to build a campaign upon and then add them to your 2020 editorial calendar. 29: International Day Against Nuclear Tests — #AgainstNuclearTestsDay. September.
Nonprofit Tech for Good
JANUARY 20, 2023
In other words, use trial and error to test out fundraising strategies to find out what works for your nonprofit organization. This will help you create a more compelling and meaningful campaign. 4) Think of each fundraiser as a test. Franklin D. Roosevelt once famously said: “Do something. If it works, do more of it.
Bloomerang
JANUARY 7, 2022
Then, we’ll dive into more than 20 campaign ideas that your nonprofit can adopt. . Start a Social Media Outreach Campaign. Launch an Email Marketing Campaign. Launch an Email Marketing Campaign. Test all Software Beforehand. Follow Up After the Campaign. Analyze Campaign Data. Crowdfunding Campaign.
Bloomerang
AUGUST 6, 2024
A/B Testing for the Win Take the guesswork out of content creation! Use the AI Content Assistant to generate variations of your content and test which ones resonate best with your audience. Now, you can craft compelling email campaigns that drive engagement and conversions.
Nonprofit Tech for Good
JULY 7, 2022
Creating your next fundraising campaign requires a lot of work: you must identify your goals, your audience, segment your lists, create compelling content, and set up and test everything in your CRM. We are here to help you with 5 ways to supercharge your email campaigns through improved Email Deliverability.
Get Fully Funded
OCTOBER 23, 2022
Look, Giving Tuesday requires planning, like any other fundraising campaign. Giving Tuesday Made Simple Over the past few years, I’ve helped dozens of small nonprofits create successful Giving Tuesday campaigns that raise money for everything from scholarships to Girl Scout camp to new stables for rescued horses.
Nonprofit Tech for Good
JANUARY 17, 2019
Having a calendar lets you see an overview of your social media posts, helping you to create more effective campaigns. The first step is to organise your existing content from previous campaigns and events. 6) Plan your campaigns. We all know how busy it can get when planning a campaign. 7) Tell your story.
Candid
MAY 10, 2023
This is where a communications campaign can come in handy. But managing a campaign’s moving pieces can be challenging. To set your next campaign up for success, we are breaking up the process of building a campaign into five simple steps. To test or preview your campaign, consider doing a soft launch first.
Nonprofit Tech for Good
AUGUST 6, 2023
Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.
sgEngage
NOVEMBER 20, 2024
GivingTuesday provides an opportunity for these donors to reconnect with your organization through word of mouth, peer-to-peer, or social media campaigns. According to a recent report from the Blackbaud Institute , 72% of spontaneous gifts went to organizations with whom the donors were already familiar. Ready to take the next step?
Nonprofit Tech for Good
NOVEMBER 8, 2016
Twitter has launched the ability to donate to political campaigns and is testing nonprofit donations. One Campaign: 10 things girls and women could be doing instead of collecting water ( Twitter , Facebook ). Be an early adopter of digital payments. Sign up for Facebook’s new donation tools. Write good stories.
CauseVox
SEPTEMBER 25, 2024
Schedule a free demo to learn more about how you can create your GivingTuesday campaign site for free with CauseVox So what does GivingTuesday planning look like, exactly? The best way to plan this day is to think about it as you would any other fundraising campaign. It’s not just a 24-hour event (even if it only “runs” that long).
CauseVox
OCTOBER 22, 2024
Test Your Tech You only have a short time to raise money on GivingTuesday, so don’t lose one of those precious hours to a technical snafu. Once you’ve got your online campaign all set up , it’s smart to do a little troubleshooting. Make sure to: Make a test donation to determine that payment processing is in working order.
Nonprofit Tech for Good
NOVEMBER 3, 2023
Campaign monitor reports that personalized subject lines are 26% more likely to be open and this is the most basic of personalization available. Try testing out CTAs driving to content that includes an ask instead of just asking in the initial email. After several emails you can compare email open rates and stick with what works.
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