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8 Steps to Launch a Peer-to-Peer Campaign for Your Nonprofit

Nonprofit Tech for Good

A peer-to-peer campaign (or P2P) is a type of fundraising where individuals organize and host a campaign on behalf of a nonprofit organization and collect donations from their friends. P2P campaigns arent complicated, but they do require a bit of planning to get off the ground. What are you asking supporters to do?

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5 Ways to Build a Digital Community that will Transform Your Nonprofit

Nonprofit Tech for Good

By Sarah Suarez , Founder and Social Media Strategist for The Social Puzzle – a boutique social media marketing agency which solely focuses on nonprofits so they can concentrate on what really matters, their mission. It’s important to view social media as a conversation, not just a one-way communication tool.

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6 Practical Tips for Promoting Your #GivingTuesday Campaign on Social Media

Nonprofit Tech for Good

In 2019, more than 20 billion social media impressions were made on #GivingTuesday. With so much noise on social channels during this global day of giving, you may be wondering how your nonprofit can stand out and more effectively fundraise for its mission. This helps spread awareness of your #GivingTuesday campaign to all visitors.

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4 Ways Nonprofits Can Beat AI Blandification

Nonprofit Tech for Good

By Greg Fine a marketing consultant who leverages 30 years of for-profit marketing and advertising experience to help nonprofits create larger-than-life giving campaigns and marketing that connect. AI tools seemingly transform campaign development from a hands-on, intensive process into hit-enter ease. But whats the reality?

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How to Effectively Share Text-to-Donate Campaigns on Social Media

Nonprofit Tech for Good

Sharing your text-to-donate keyword and shortcode on social media helps brand your campaign and allows donors to easily give from their mobile devices, which is where most people view social media. Social media algorithms notice that and it will weaken your post’s reach. We can see them and we can hear them.

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The Communication & Giving Preferences of 641 Online Donors

Nonprofit Tech for Good

In the summer and fall of 2024, Nonprofit Tech for Good used social media and email to promote the 15-question Online Donor Feedback Survey. Social media followed closely at 29%, while a nonprofit’s website came in third at 17%. The results provide a glimpse into the communication and giving preferences of online donors.

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5 Tips to Craft Your Nonprofit’s Year-End Fundraising Campaigns

Nonprofit Tech for Good

Your year-end fundraising campaigns should show your donors what you’ve accomplished together over the past year, and invite them to give toward an even brighter future. Done well, your year-end campaigns (print, email, and social media) will inspire donors to give generously at year’s end and throughout the year after.

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