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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

Canva is a low-cost, do-it-yourself graphic design tool with pre-sized Facebook cover templates, but as digital marketing becomes more essential for nonprofits to succeed, hiring a graphic designer for your social media campaigns should be a line item in your annual budget. The Human Rights Campaign is effective at utilizing Messenger bots.

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Social Media: Before You Get Started, Get Organized!

Nonprofit Tech for Good

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Some of the decisions you make early on will affect your social media campaigns for years. Make sure they are the right ones.

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Email Marketing for Nonprofits: The Ultimate How-To Guide

Bloomerang

Investing in strategic email marketing can amplify your fundraising return on investment (ROI), engage supporters personally, and rally even more people to champion your mission. High ROI: Email marketing is a cost-effective way to stay in touch with supporters. Evaluate if these metrics change when you adjust your email frequency.

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5 Reasons Tech is a Must-Have for Marketing Your Nonprofit’s Golf Event

Nonprofit Tech for Good

Email campaigns. It’s a good idea to combine standalone tournament marketing emails with your regular campaigns to maximize visibility and minimize spamming supporters’ inboxes. Their brand starts earning impressions immediately—every site visit means more eyeballs on their brand and better ROI.

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10 Instagram Best Practices for Nonprofits

Nonprofit Tech for Good

You are limited to 150 characters, so get straight to the point, draw attention to your bio with emojis and campaign hashtags, and include a call-to-call to action. Today, the overuse of hashtags is considered hashtag spamming. Second, write a compelling Instagram bio. Not anymore. Emojis can be hashtags).

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33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). A well-executed social media campaign requires a time investment and skilled social media manager. LinkedIn Group spam is worse than ever.

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3 useful tips to help your early stage startup acquire paying enterprise customers

The Next Web

Suffice to say the ROI has been extremely high. Use marketing automation software like Marketo , Hubspot or Pardot to run your campaigns, test your email copy, and run multiple campaigns on the same list (and in the process, comply with anti-spam laws). .

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