Association Analytics

MAY 17, 2021

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should -- calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. Retention rates aren’t one dimensional.

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NonProfit Hub

FEBRUARY 27, 2025

5 Effective Donor Retention Strategies for Small Nonprofits Its tempting for small nonprofits to focus heavily on donor acquisition. Therefore, your nonprofit must first master the art of effective donor retention. With these benefits in mind, weve compiled a list of strategies to help your nonprofit increase donor retention.

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Nonprofit Tech for Good

SEPTEMBER 19, 2024

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. Starting with a general research prompt, “Highlight the top four to five giving campaigns nonprofits have created in the past three to five years.

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Association Analytics

DECEMBER 15, 2022

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should — calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders.

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Association Analytics

JUNE 25, 2024

But what if we told you the keys to better retention results are in the data you already have? Five Types of Membership Campaigns When communicating with members you’re trying to build a rapport with them throughout the year, nurturing that relationship before you actually go in and ask for a renewal or membership relationship.

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Nonprofit Tech for Good

JULY 17, 2022

When you combine this higher annual giving level with the fact that monthly donors have much higher retention rates, you can begin to see why monthly donations are important. Of course, you’ll need a retention strategy to encourage continued engagement, but the costs of maintaining recurring donors are generally lower than annual givers.

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NonProfit PRO

OCTOBER 21, 2021

As a result, retention rates have been declining over the past three years, which makes end-of-year mailings critical to the organization. Historically, due to a mandatory quiet period after Christmas, Toys for Tots did not resume development efforts until the spring.

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Nonprofit Tech for Good

OCTOBER 10, 2019

This guide offers a comprehensive look at fundraising for nonprofit organizations and covers everything from choosing the best title for your fundraiser to increasing donor retention to other fundraising ideas for nonprofit organizations. 1) Choose the right fundraiser images and videos.

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Bloomerang

DECEMBER 13, 2022

I would definitely make larger gifts if there were 1) fewer campaigns; 2) those campaigns championed more targeted solutions; 3) those solutions were backed up by better impact information. For as long as the Fundraising Effectiveness Project has measured nonprofit donor retention it has been abysmal. People give.

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sgEngage

NOVEMBER 27, 2024

Quick Definition Online fundraising is the process of raising donations for a cause, project, or organization through digital platforms such as websites, social media apps, and email campaigns. A single campaign, post, or story has the potential to go viral, bringing awareness to a cause or organization.

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.orgSource

FEBRUARY 4, 2025

Our team designs innovative, tech-forward campaigns to help associations connect with members in meaningful ways. Monitor Key Performance Indicators (KPIs) : Define and track KPIs that align with your strategic goals, such as member engagement, retention, and satisfaction metrics. This ensures you stay focused on what matters most.

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Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. To give one example, let’s say you’re struggling to convince your team that a direct mail campaign is worth the investment. Combine your direct mail campaign with a product fundraiser.

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Bloomerang

NOVEMBER 19, 2021

By creating donor retention strategies for retaining your past fundraisers and donors. Thank your fundraisers throughout the event or campaign and in the future. . Remember, they likely knew very little about your nonprofit when they decided to give to a friend’s campaign. Luckily, you can change course.

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Nonprofit Tech for Good

MAY 27, 2023

These consistent gifts, known as recurring donations, help your organization’s long-term fundraising success and retention goals. More Loyal Donors While new donor retention rates average less than 20% , monthly giving programs typically enjoy retention rates of over 80% after the first year and over 95% after year five.

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Donation Guide Nonprofit Retention 253

Association Analytics

JANUARY 30, 2023

Dig Below the Surface to Find Gaps in Member Retention It’s likely that your organization measures retention rates, but are you looking at the surface or digging in below the aggregate level ? Investigating the renewal status by member segment can help you uncover important insights into which members will and will not renew.

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Nimble AMS

DECEMBER 18, 2024

Are you looking to increase membership numbers, improve retention, or grow non-dues revenue? Here are a few scenarios where discounting makes the most sense: New member acquisition campaigns. Launch a “Join Now and Save” campaign during a specific time of year when membership interest peaks.

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sgEngage

MARCH 22, 2022

A common misconception among newer nonprofit professionals is that every campaign or event is meant to attract new donors and donations. One of the best methods to increase your donor retention is to leverage your overall communication strategies. This is why focusing on impact is one of the best ways to increase donor retention.

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Neon CRM

AUGUST 11, 2023

The nonprofit industry loves talking about how to run a successful GivingTuesday campaign. It’s easy to focus on fundraising success and forget about donor retention. A 2022 report by The Fundraising Effectiveness Project revealed a steep drop in donor retention over the previous year. And why not? Here’s why.

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Nonprofit Tech for Good

JANUARY 13, 2020

Thanking your supporters after giving is crucial to donor retention and making them feel more connected to your cause. They are the pioneers of text-to-donate and offer online, mobile and event fundraising solutions with peer-to-peer campaigns, mobile messaging, robust reporting & analytics, and CRM integration.

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Nonprofit Tech for Good

JUNE 23, 2020

For example, Alley Cat Allies’ Cat-alyst Society – Monthly Giving Program : This page should have a URL that can be easily promoted in print newsletters and postcard campaigns, such as alleycat.org/givemonthly. It’s also worth sending a postcard campaign to your one-time donors asking them to become monthly donors.

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Bloomerang

FEBRUARY 26, 2024

In this blog, we’ll cover donor segmentation basics and why it’s an essential strategy to help deepen donor relationships, boost engagement, and execute successful nonprofit email campaigns. Setting these themes will reflect your organization’s attentiveness and consistency and bolster the effectiveness of your email campaigns over time.

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Bloomerang

JANUARY 3, 2022

After you’re done celebrating your wins, it’s time to evaluate the success of your end-of-year fundraising campaign. . Why you should evaluate your end-of-year fundraising campaign . Taking stock of how your results compare to your campaign’s goals is the best way to set yourself up for future success. . Key Messages .

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Bloomerang

JANUARY 10, 2025

You might consider: Targeted campaign: If you think people might give more if you actively promoted giving at certain levels in return for recognition, thats different than finding out for yourself that this worked after doing a campaign. That could be a good enough reason to forego the hassle of preparing the listing.

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Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. 5) Retention. The average donor retention rate will vary depending on which survey you read, however, all the surveys we’ve seen put it at less than 50%.

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sgEngage

NOVEMBER 20, 2024

This could include event sponsorship, volunteer opportunities for employees, or matching gift campaigns. How to Measure: Track metrics like monthly recurring revenue (MRR), member retention rates, and customer lifetime value to reveal the effectiveness of different membership levels and pricing strategies.

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Association Analytics

JULY 31, 2023

The post The Dating Playbook: Applying the Rules of Love to Your Membership Campaigns – 8/23/23 appeared first on Association Analytics.

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Campaign Analytics Associations Retention 169

Bloomerang

JANUARY 7, 2022

Then, we’ll dive into more than 20 campaign ideas that your nonprofit can adopt. . Start a Social Media Outreach Campaign. Launch an Email Marketing Campaign. Launch an Email Marketing Campaign. Focus on Increasing Donor Retention. Follow Up After the Campaign. Analyze Campaign Data. Matching Gifts.

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Association Analytics

JANUARY 17, 2024

The post Using Your Data to Move Away From One-Size Fits All Renewal Campaigns – 5/22/24 appeared first on Association Analytics.

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Campaign Data Analytics Associations 169

Fast Company Tech

FEBRUARY 24, 2025

For example, over the years Google employees have participated in annual flu shot campaigns. Google matched employee donations and the campaign raised over $800,000. Aligning philanthropic efforts with a companys values and employee passions creates a sense of purpose, deep engagement, and retention.

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Bloomerang

NOVEMBER 21, 2024

September Create a campaign theme and offer, logo, and tagline. What was our retention rate year over year? What was our retention rate year over year? Set campaign goals. Line up any volunteers or campaign leaders. Start your social media campaign with weekly 2-5 year-end posts or ads after the direct mail drop.

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Calendar Fundraising Gift Social Media 111

Charity Village

JUNE 19, 2023

Interested in learning more about advanced techniques for donor retention? However, when we think about how we’re going to reach ambitious fundraising goals, nonprofits frequently turn to […] The post Cracking the code: Understanding and analyzing your donor retention rate appeared first on CharityVillage. Register now!

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Retention Rate Donor Technique 104

Candid

OCTOBER 23, 2024

Yet, according to the Fundraising Effectiveness Project , donor retention rates have been falling since 2020. I learned that traditional approaches like annual drives, direct mail campaigns, and newsletters felt impersonal, disconnected, and transactional to donors. Donors are an important part of any nonprofit’s mission.

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Neon CRM

SEPTEMBER 7, 2023

For many organizations, year-end fundraising campaigns represent a significant portion of their annual revenue. How to Set a Year-End Fundraising Goal How much would you like to raise during your year-end campaign? Take a look at past fundraising campaigns and use your successes to inform your plan. How much did you raise?

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Campaign Fundraising Retention Donor 98

Nonprofit Tech for Good

DECEMBER 8, 2021

Promote your quarterly Impact Reports in your print campaigns. 3) Prioritize your email campaigns. . Every Saturday or Sunday send a one-topic re-engagement email (event, blog post, fundraising campaign, etc.) to your unengaged subscribers: Added before 60 days + Have not opened any of your last 20 email campaigns.

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Nonprofit Tech for Good

JANUARY 16, 2022

This is one of the reasons that nonprofits who create a monthly giving program with DonorPerfect see a whopping 90% retention rate. Tips, Templates, and Best Practices for Your Giving Tuesday Campaign. Your EOY fundraising initiative could very well be the most influential campaign you’ll launch this year. Crowdfunding.

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NonProfit PRO

DECEMBER 9, 2024

Here are the top tips to drive impactful year-end marketing campaigns that turn one-off donors into lifelong supporters.

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The Modern Nonprofit

FEBRUARY 4, 2025

Why Metrics Matter for Your Nonprofit Measure Success Metrics reveal whether your fundraising campaigns and strategies are achieving the goals youve set. Donor Retention Rate What It Is : This metric tracks the percentage of donors who continue to give to your organization year after year. The 5 Key Fundraising Metrics 1.

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