NonProfit PRO

MARCH 2, 2023

It’s a fact: the more information you have about donors and prospects, the more strategic your fundraising campaigns can be. Get the Wealth Screening Playbook to learn how to leverage all of your wealth screening results. And, the most efficient way to uncover this information is through wealth screening.

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Nonprofit Tech for Good

SEPTEMBER 19, 2024

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. Starting with a general research prompt, “Highlight the top four to five giving campaigns nonprofits have created in the past three to five years.

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Campaign Giving Nonprofit Google 264

NonProfit PRO

APRIL 12, 2023

In part 1 of this series, I discussed how to use emotion in nonprofit direct mail to drive results. By doing this in your fundraising campaigns, you will motivate people to donate. The human drive to avoid the pain of loss is extremely motivating. Now let’s discuss how to use loss aversion to increase your donations.

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Results Nonprofit Mail Donation 246

Nonprofit Tech for Good

SEPTEMBER 17, 2023

What Metrics to Review When Analyzing Your Campaign Your campaign(s) up and running, it’s time to assess whether your campaign is performing up to par. We recommend running your campaign for at least a week to get sufficient data before analyzing performance. Pretty cool, huh? 4) Cost / Conv.

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Nonprofit Tech for Good

FEBRUARY 15, 2025

The results provide a glimpse into the communication and giving preferences of online donors. 34% say that Facebook is the social media platform most useful for learning about news and campaigns about their favorite nonprofits , followed by Instagram at 29%, LinkedIn at 22%, X at 5%, YouTube at 4%, TikTok at 3%, and Threads at 1%.

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CauseVox

OCTOBER 17, 2024

This efficacy is why we encourage nonprofits to think about utilizing GivingTuesday partnerships in their campaign. GivingTuesday Partnerships Through Matching Gifts Did you know that matching gifts can be a game-changer for your GivingTuesday campaign? As a result, one year, they raised more than $6.5

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Nonprofit Tech for Good

OCTOBER 18, 2024

More importantly, which one will deliver the best results for your organization? Real-Time Adaptability AI evolves with your campaigns, learning from data to continuously optimize your outreach. AI-driven fundraising and wealth screening are the most powerful tools available today.

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Nonprofit Tech for Good

NOVEMBER 10, 2024

After fundraising or community events, communicate results clearly. Share the number of attendees, the amount of funds raised, or the number of people helped, and explain how these results will contribute to the nonprofit’s mission. Update on ongoing campaigns. Report event outcomes. Highlight key data.

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Nonprofit Tech for Good

JANUARY 2, 2025

Plus, live scoring lends a professional feel to the event and expedites finalizing the tournaments results. Digital platforms like social media and email campaigns provide excellent reach, but when combined with your golf tournament website and mobile scoring app, each sponsors impressions are multiplied.

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Trend Tech Nonprofit Sponsor 305

NonProfit PRO

SEPTEMBER 26, 2023

Donors are giving less overall, so what can you do to optimize your nonprofit’s online giving strategies? Experts shared their thoughts on donor fees, year-end giving, social media, donation buttons and more.

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Nonprofit Tech for Good

FEBRUARY 12, 2025

M+R Benchmarks Report ] Facebook/Meta results in an average return on ad spend (ROAS) of $0.48 M+R Benchmarks Report ] Facebook fundraisers who are thanked by nonprofits during the fundraising campaign raise 35% more than those who are not. M+R Benchmarks Report ] Facebook/Meta results in an average return on ad spend (ROAS) of $0.48

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NonProfit PRO

FEBRUARY 22, 2022

A non-profit’s annual appeal is a critical campaign to sustain their good works.

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Results Tips Fundraising Profit 244

NonProfit Hub

APRIL 8, 2025

Big Results for Small Nonprofits: 5 Fundraising Strategies Your nonprofit may not have the same resources, well-established donor base, or strong brand recognition as many larger, more long-standing organizations. Lets explore five budget-friendly fundraising strategies that can drive significant results for your nonprofit.

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Association Analytics

JUNE 25, 2024

But what if we told you the keys to better retention results are in the data you already have? Five Types of Membership Campaigns When communicating with members you’re trying to build a rapport with them throughout the year, nurturing that relationship before you actually go in and ask for a renewal or membership relationship.

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Campaign Associations Communication Channel 169

Greater Giving

OCTOBER 29, 2024

Mastering Your GivingTuesday Fundraising Email Campaign: How, When, Why, and Who GivingTuesday is quickly approaching, and it’s the perfect opportunity to inspire generosity and rally support for your cause. Targeted outreach : You can tailor your email campaigns to specific segments of your audience, increasing engagement and donations.

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Nonprofit Tech for Good

DECEMBER 27, 2024

Below are five simple best practices for your nonprofit to ensure that your staff and your digital marketing and fundraising campaigns are safe and protected. Cybersecurity at your nonprofit must be a priority in 2024. 1) Use a premium hosting service for your website.

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Nonprofit Tech for Good

NOVEMBER 7, 2021

Craft every piece of your campaign or brand to support your key messages. Here’s an example of a successful print campaign where every aspect reinforced the key messages: The New Israel Fund (NIF) was embarking on a $40M Legacy campaign in honor of their 40 th anniversary. The results? The results?

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Israel Effective Nonprofit Audience 347

Wild Apricot

OCTOBER 19, 2023

You’ve planned your year-end giving campaign, now it's time to launch! We’ll cover best practices, how to wrap up your campaign and evaluate the results.

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Nonprofit Tech for Good

MARCH 17, 2020

There’s an understanding among non-profits that Facebook Ads offer something very powerful, but there is a large gap in the understanding needed to run truly strategic campaigns. . It’s very easy to go into Facebook and quickly set up an ad campaign, but difficult to develop a winning strategy if you don’t know what you’re doing. .

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Charity Facebook Test Profit 332

Nonprofits Source

NOVEMBER 4, 2024

It can sometimes feel overwhelming, but political campaigns are undeniably good at getting attention. As a nonprofit, you might wonder how you can emulate political campaign marketing strategies and success. Text Banking By this point, almost every American has received at least one text from a political campaign.

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Nimble AMS

DECEMBER 18, 2024

Increased volume When you leverage pricing discounts, you can drive higher sales volume, resulting in more total revenue for your organization, even if the individual price point is lower. Here are a few scenarios where discounting makes the most sense: New member acquisition campaigns. Special occasions or milestones.

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Nonprofit Tech for Good

DECEMBER 5, 2020

Picture this: it’s the day after Giving Tuesday and your nonprofit has met or even exceeded your campaign goals. On top of the influx of donations that come in on Giving Tuesday, there are still many donors looking to donate to year-end fundraising campaigns. You might be thinking, “What more could we want?”

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Resource Fundraising Nonprofit Template 332

The NonProfit Times

OCTOBER 23, 2024

There were four major categories – Digital Channel, Direct Mail Campaign, Multi-Channel Campaign and Workhorse Campaign with subcategories such as acquisition/prospecting, major donor, reinstatement and special appeal. In the MAXI competition, a campaign’s results will carry more weight than any of the other scored criteria.

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NonProfit PRO

OCTOBER 21, 2021

As a result, retention rates have been declining over the past three years, which makes end-of-year mailings critical to the organization. Historically, due to a mandatory quiet period after Christmas, Toys for Tots did not resume development efforts until the spring.

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Nonprofit Tech for Good

JUNE 6, 2020

The 2020 Global Trends in Giving Survey closed June 1 and the full results will be released September 14 in the third edition of the Global Trends in Giving Report. have donated to a crowdfunding campaign benefiting a nonprofit within the last 12 months. It’s worth noting that 68% of the COVID-19 donors were female, 31% male.

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Stats Donor Survey Donation 355

sgEngage

JANUARY 23, 2025

While this funding can significantly amplify an organizations digital presence, it comes with specific guidelines: Ads must target text-based search campaigns. Campaigns must maintain a minimum 5% click-through rate (CTR). Keywords and ad copy must align with the nonprofits mission to maintain eligibility.

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Nonprofit Tech for Good

JANUARY 10, 2022

In addition, to needing to get your Google Grant Application approved, you will also need to build out your Google Ad accounts with the appropriate campaigns, ad groups, ads, keywords, etc. You will also want to use multiple campaigns and in each you will want multiple ad groups each of which would have at least 3 ads.

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Grant Google Nonprofit Guide 361

Greater Giving

NOVEMBER 18, 2024

It’s a perfect opportunity to rally support and build excitement, but it’s not where your year-end campaign should stop. Here’s the deal: a well-planned year-end campaign isn’t just about hitting your goals. How to Build a Year-End Giving Campaign (That Includes GivingTuesday) 1. Need help planning your campaign?

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Nonprofit Tech for Good

JANUARY 10, 2021

1) [Infographic] Virtual Fundraising Event and Campaign Ideas. Our infographic, Virtual Fundraising Event and Campaign Ideas , brings you 10 effective ways to take your event online. 3) [Campaign Calendars] for Virtual Fundraising Events. Save yourself valuable time with our Campaign Calendars for Virtual Fundraising Events.

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Nonprofit Tech for Good

OCTOBER 17, 2023

Offer to partner with them on projects or campaigns related to your cause. In influencer campaigns, measure reach and impressions. Here is how to do it: Set Clear Goals : Establish specific, measurable, and achievable goals for your social media campaigns.

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Bloomerang

MARCH 26, 2024

When you’re a busy fundraising professional, it might seem like you’re jumping from one campaign to the next. It seems often easiest to “rinse and repeat” last year’s campaigns. However, I encourage you to take some time to analyze your online fundraising campaigns to optimize your overall fundraising results.

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Nonprofit Tech for Good

JUNE 22, 2021

You might be surprised how small steps can lead to such significant results, but you’ll definitely feel inspired with clear action items to take starting as soon as today. They set aside time daily to prepare themselves with actions such as: Learning about new tools to enhance their campaigns.

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Bloomerang

NOVEMBER 21, 2024

September Create a campaign theme and offer, logo, and tagline. Set campaign goals. Line up any volunteers or campaign leaders. Design and test your year-end donation page and web overlay for the homepage to spotlight the campaign, incorporating year-end fundraising for nonprofits. What was our average gift amount?

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Calendar Fundraising Gift Social Media 111

Nonprofit Tech for Good

JANUARY 7, 2024

In this article, we delve into the Google Ad Grants program, discussing what it is, who is eligible, the application process, creating your first campaign, and going through a Google Ad Grants policy checklist to make sure your account is compliant and would not be blocked. To ensure a successful campaign launch, follow the key steps below.

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Nonprofit Tech for Good

FEBRUARY 22, 2021

Nonprofits need to be visible on the internet, but getting to a place where your organization shows up in search results or becomes featured content takes time, money, and expertise. Many nonprofits make the mistake of focusing solely on supporters with their online campaigns. What Makes a Google Ad Grant Campaign Successful?

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Nonprofit Tech for Good

MAY 13, 2022

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. How each traffic source is influencing sign ups for your peer-to-peer campaign. UTM s are an extremely effective way to both track fundraising campaigns and measure their success. Campaign (utm_campaign).

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Bloomerang

FEBRUARY 15, 2024

It’s imperative for nonprofit fundraisers to prioritize evidence-based strategies that yield tangible results. To that end, here are five proven fundraising tips from the latest empirical research to implement with your next fundraising campaign. Tip #4: Leverage emotions in campaign images to increase donations.

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