NonProfit Hub

FEBRUARY 27, 2025

5 Effective Donor Retention Strategies for Small Nonprofits Its tempting for small nonprofits to focus heavily on donor acquisition. Therefore, your nonprofit must first master the art of effective donor retention. With these benefits in mind, weve compiled a list of strategies to help your nonprofit increase donor retention.

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Nonprofit Tech for Good

SEPTEMBER 19, 2024

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. Starting with a general research prompt, “Highlight the top four to five giving campaigns nonprofits have created in the past three to five years.

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Pamela Grow

FEBRUARY 11, 2025

Its an opportunity to deepen relationships, show gratitude, and keep the conversation going, turning one-time participants into lifelong supporters. How to Keep Donors Engaged Post-Event Your post-event messages are just the beginning of building stronger relationships with your donors.

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Association Analytics

JUNE 25, 2024

But what if we told you the keys to better retention results are in the data you already have? Five Types of Membership Campaigns When communicating with members you’re trying to build a rapport with them throughout the year, nurturing that relationship before you actually go in and ask for a renewal or membership relationship.

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Allegiance Group

JANUARY 28, 2025

With both donor acquisition and retention becoming more challenging, your organization must aspire to forge relationships with donors that go beyond a single transaction in order to deepen your donors affinity for your cause. By contrast, relationship fundraising is a deeper, more personal connection.

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Candid

OCTOBER 23, 2024

Yet, according to the Fundraising Effectiveness Project , donor retention rates have been falling since 2020. Nonprofits may need to reimagine their donor engagement strategies to go beyond occasional outreach or standard fundraising appeals and forge relationships that resonate with their values and inspire continued support.

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Nonprofit Tech for Good

MAY 27, 2023

These consistent gifts, known as recurring donations, help your organization’s long-term fundraising success and retention goals. More Loyal Donors While new donor retention rates average less than 20% , monthly giving programs typically enjoy retention rates of over 80% after the first year and over 95% after year five.

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Nonprofit Tech for Good

JUNE 12, 2020

Here are some examples of emails you can send to foster relationships and increase people’s engagement with your organization. . Making an effort to welcome each subscriber goes a long way toward building long-term relationships. You don’t want to bore your audience right from the start of your relationship. 1) Welcome email.

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Bloomerang

DECEMBER 12, 2024

In this article, we explain why email campaigns are a perfect place to begin engaging your donors and how your nonprofit can use email to its advantage starting today. Fundraising emails When your nonprofit launches a fundraising campaign, its all hands on deck to grow awareness of your initiative and generate a steady flow of donations.

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sgEngage

NOVEMBER 27, 2024

Quick Definition Online fundraising is the process of raising donations for a cause, project, or organization through digital platforms such as websites, social media apps, and email campaigns. A single campaign, post, or story has the potential to go viral, bringing awareness to a cause or organization.

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Bloomerang

DECEMBER 13, 2022

I would definitely make larger gifts if there were 1) fewer campaigns; 2) those campaigns championed more targeted solutions; 3) those solutions were backed up by better impact information. For as long as the Fundraising Effectiveness Project has measured nonprofit donor retention it has been abysmal. People give.

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Nonprofit Tech for Good

JANUARY 13, 2020

Once you’ve thanked your donors , you can add another call-to-action to the page that will encourage them to continue engaging with your organization and help build a lasting relationship. Thanking your supporters after giving is crucial to donor retention and making them feel more connected to your cause.

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Nonprofit Tech for Good

APRIL 21, 2022

making donors feel appreciated goes a long way toward building long-lasting relationships. To satisfy this empirical tendency, an organization should share monthly or annual financial reports with their supporters, highlighting funding goals, campaign successes, progress made, and donor impact.

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Candid

MARCH 31, 2025

These articles explain the role volunteers play in building community relationships and resilience. Community relationships strengthen public trust in nonprofits. How can nonprofits improve volunteer engagement and retention? Beyond fundraising: How building community strengthens nonprofit sustainability.

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sgEngage

JANUARY 14, 2025

As a tech leader at a growing social impact organization, you know that migrating to an enterprise-scale constituent relationship management (CRM) system can be a daunting proposition. It is a single source of truth for all constituent data, including interactions with different teams and campaigns within your organization.

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Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. 5) Retention. The average donor retention rate will vary depending on which survey you read, however, all the surveys we’ve seen put it at less than 50%.

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Nonprofit Tech for Good

DECEMBER 19, 2022

Thus, have an honest look at your social media campaigns: How is your referral traffic from social media? 68% of nonprofits send email campaigns once per month or less, thus send email campaigns more often! 3) Implement a donor retention strategy. 8) Consider launching a texting campaign. 2022 Session ].

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Nonprofit Tech for Good

MAY 16, 2024

It will also help them build better relationships with major donors and their broader donor base. They can target campaigns and improve donation requests. They also help tailor campaigns to specific donor segments. Targeted Fundraising Campaigns Also, AI can help optimize donation requests.

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Nonprofit Tech for Good

AUGUST 25, 2022

This presents an amazing opportunity for any size nonprofit to enter the New Year with new relationships, new insight into their retention strategies, and new ideas to engage their community online. When the big day is over, more than one-third of annual giving happens in December alone.

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Bloomerang

NOVEMBER 19, 2021

By creating donor retention strategies for retaining your past fundraisers and donors. Thank your fundraisers throughout the event or campaign and in the future. . Remember, they likely knew very little about your nonprofit when they decided to give to a friend’s campaign. Luckily, you can change course.

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Bloomerang

FEBRUARY 26, 2024

As fundraisers, we strive to create meaningful impact and cultivate lasting relationships with supporters, donors, and the communities we serve. In this blog, we’ll cover donor segmentation basics and why it’s an essential strategy to help deepen donor relationships, boost engagement, and execute successful nonprofit email campaigns.

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Nonprofit Tech for Good

DECEMBER 9, 2022

These types of donations, once set up, are easily executed with nonprofit software such as Giveffect – an all-in-one nonprofit management software that includes donation management, relationship management (CRM), volunteer management, email marketing, and more in one easy-to-use suite.

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Nonprofit Tech for Good

JANUARY 16, 2022

These automatic monthly transactions are easier on the donor physically and financially, so they can keep their relationship with your organization going strong without much work. This is one of the reasons that nonprofits who create a monthly giving program with DonorPerfect see a whopping 90% retention rate. Crowdfunding.

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Neon CRM

AUGUST 11, 2023

The nonprofit industry loves talking about how to run a successful GivingTuesday campaign. It’s easy to focus on fundraising success and forget about donor retention. Predictably, this often results in nonprofits prioritizing donor stewardship and relationship-building with that small pool of people who make large gifts.

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Nonprofit Tech for Good

NOVEMBER 3, 2023

So if the question is not should you include personalized communications, it has to be how do you use personalization in your email marketing program to enhance your relationship with your supporters. This means that using CTAs to show the recipient how to expand their individual relationship with you can increase conversions.

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Bloomerang

NOVEMBER 21, 2024

September Create a campaign theme and offer, logo, and tagline. What was our retention rate year over year? What was our retention rate year over year? Set campaign goals. Line up any volunteers or campaign leaders. Start your social media campaign with weekly 2-5 year-end posts or ads after the direct mail drop.

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Bloomerang

MAY 10, 2022

The foundation of an effective fundraising strategy is built on the relationships your team forms with the people who power your mission. Every member of your nonprofit team already knows how to build strong relationships with friends, co-workers, family members, significant others, and more. What is donor stewardship?

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Nonprofit Tech for Good

NOVEMBER 8, 2019

This post is part of Your #GivingTuesday Game Plan , a new nonprofit resource hub by DonorPerfect that offers interactive Giving Tuesday communication templates that you can fill in and integrate into your campaign. And don’t forget that as they move up in their careers, millennials will increase their gift amounts to you substantially.

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The Modern Nonprofit

FEBRUARY 4, 2025

More importantly, it allows you to strengthen donor relationships and grow your mission with confidence. Why Metrics Matter for Your Nonprofit Measure Success Metrics reveal whether your fundraising campaigns and strategies are achieving the goals youve set. They show you whats working and where you can improve.

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Bloomerang

JANUARY 7, 2022

Then, we’ll dive into more than 20 campaign ideas that your nonprofit can adopt. . Start a Social Media Outreach Campaign. Launch an Email Marketing Campaign. Launch an Email Marketing Campaign. Focus on Increasing Donor Retention. Follow Up After the Campaign. Analyze Campaign Data. Matching Gifts.

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Greater Giving

DECEMBER 12, 2022

But as we kick off 2023 and look back at what worked well in 2022, an excellent tool for evaluating donor retention is to look at the donors that gave last year but unfortunately not this year (LYBUNT) and work on engaging them with new opportunities to give. Build relationships with new friends before asking for money.

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Neon CRM

SEPTEMBER 7, 2023

For many organizations, year-end fundraising campaigns represent a significant portion of their annual revenue. Spending some time planning your year-end fundraising activities will help you connect with donors, inspire them to support your work, and start building donor relationships that will carry over into the next year and beyond.

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sgEngage

SEPTEMBER 27, 2023

Strong relationships are built on trust. A trusting relationship with donors contains shared perceptions and values, openness, transparency, and a willingness to grow the connection. Here are some strategies your organization can consider for improving donor retention by building donor trust in your brand. Reveal your failures.

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Association Analytics

JUNE 17, 2021

In our previous blog posts on retention and product value , we illustrated how data isn’t one dimensional. By cultivating a strong relationship with this group you can also foster repeat attendance. Results : We measure performance of the test and roll out the most effective campaign based on registration numbers.

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TechCrunch

JUNE 2, 2022

Now, imagine the same scenario with the worst retention rate possible, and it quickly sounds like a nightmare. Whether you’re a construction company, software startup or Fortune 500 company, retention is a key metric across customers, employees and partners. Within a company the growth and product teams should fit like a glove.

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CauseVox

DECEMBER 12, 2024

Download Your Fundraising Planning Guide and Calendar Template: Fundraising calendars are designed to outline donor correspondence, campaign timelines, special events , benchmark dates, and other noteworthy occurrences that your fundraising team will be engaged in over the course of the year. Always focus on what works best for you.

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Nonprofit Tech for Good

DECEMBER 2, 2023

A lot of time, effort, and preparation goes into ensuring end-of-year campaigns produce all the funds needed for organizations to sustain their important missions. Keeping donors connected with the mission ensures the best possible donor retention rate for an organization. December is an important month for nonprofit fundraisers.

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