Association Analytics

JUNE 25, 2024

But what if we told you the keys to better retention results are in the data you already have? Five Types of Membership Campaigns When communicating with members you’re trying to build a rapport with them throughout the year, nurturing that relationship before you actually go in and ask for a renewal or membership relationship.

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Bloomerang

DECEMBER 12, 2024

In this article, we explain why email campaigns are a perfect place to begin engaging your donors and how your nonprofit can use email to its advantage starting today. Fundraising emails When your nonprofit launches a fundraising campaign, its all hands on deck to grow awareness of your initiative and generate a steady flow of donations.

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Nonprofit Tech for Good

JULY 17, 2022

When you combine this higher annual giving level with the fact that monthly donors have much higher retention rates, you can begin to see why monthly donations are important. Of those recurring donors, 51% return to also give through a different campaign type, according to The State of Modern Philanthropy 2020.

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NonProfit PRO

OCTOBER 21, 2021

As a result, retention rates have been declining over the past three years, which makes end-of-year mailings critical to the organization. Historically, due to a mandatory quiet period after Christmas, Toys for Tots did not resume development efforts until the spring.

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Nonprofit Tech for Good

MAY 27, 2023

These consistent gifts, known as recurring donations, help your organization’s long-term fundraising success and retention goals. More Loyal Donors While new donor retention rates average less than 20% , monthly giving programs typically enjoy retention rates of over 80% after the first year and over 95% after year five.

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Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. 2) Conversion Rates. The mention of conversion rates often makes nonprofit pros cringe, because it sounds technical, like some jargon a marketer would use. 5) Retention.

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Charity Village

JUNE 19, 2023

Interested in learning more about advanced techniques for donor retention? However, when we think about how we’re going to reach ambitious fundraising goals, nonprofits frequently turn to […] The post Cracking the code: Understanding and analyzing your donor retention rate appeared first on CharityVillage. Register now!

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Nimble AMS

DECEMBER 18, 2024

When you offer early-bird discounts or group rates, you can fill event openings quickly, giving you a better idea of the demand for your events. Are you looking to increase membership numbers, improve retention, or grow non-dues revenue? Here are a few scenarios where discounting makes the most sense: New member acquisition campaigns.

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Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. To give one example, let’s say you’re struggling to convince your team that a direct mail campaign is worth the investment. A 2020 study by Ballantine found that direct mail response rates ranged from 5-9% compared to 1% for email.

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sgEngage

NOVEMBER 20, 2024

This could include event sponsorship, volunteer opportunities for employees, or matching gift campaigns. How to Measure: Use metrics like sponsorship revenue growth, cost of acquisition, and renewal rates to evaluate which partnerships are delivering the best financial returns. Tell a compelling story that pulls at the heartstrings.

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Nonprofit Tech for Good

APRIL 22, 2013

Until recently the nonprofit pioneers of the Social Web had to mostly rely on their intuition that their social media campaigns were resulting in more dollars raised online, an increase in brand and cause awareness, and higher rates of volunteer recruitment and retention. That said, congrats to the early adopters! Source: Artez.

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Nonprofit Tech for Good

DECEMBER 19, 2022

Thus, have an honest look at your social media campaigns: How is your referral traffic from social media? What is your engagement rate? Like organic reach, engagement rates are at an all-time low. Currently, the average engagement rate for nonprofits on TikTok is 7.6% and 1.95% for Instagram Reels.

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Nonprofit Tech for Good

JANUARY 16, 2022

When you’re able to set the stage with analytics and donor attributes – like their wealth rating, public giving records, and personal interests – you can strengthen your understanding of each donor segment, and position your asks to speak to specific audiences. Tips, Templates, and Best Practices for Your Giving Tuesday Campaign.

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Bloomerang

DECEMBER 13, 2022

I would definitely make larger gifts if there were 1) fewer campaigns; 2) those campaigns championed more targeted solutions; 3) those solutions were backed up by better impact information. For as long as the Fundraising Effectiveness Project has measured nonprofit donor retention it has been abysmal. People give.

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Bloomerang

NOVEMBER 19, 2021

By creating donor retention strategies for retaining your past fundraisers and donors. Thank your fundraisers throughout the event or campaign and in the future. . Remember, they likely knew very little about your nonprofit when they decided to give to a friend’s campaign. Luckily, you can change course.

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Bloomerang

JANUARY 3, 2022

After you’re done celebrating your wins, it’s time to evaluate the success of your end-of-year fundraising campaign. . Why you should evaluate your end-of-year fundraising campaign . Taking stock of how your results compare to your campaign’s goals is the best way to set yourself up for future success. . Key Messages .

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Association Analytics

JUNE 17, 2021

In our previous blog posts on retention and product value , we illustrated how data isn’t one dimensional. As a bonus, many associations find that repeat event attendees also renew at higher rates. ( Do your repeat event attendees also renew at higher rates? ). Let’s take a look at how event data can be put into action.

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Nonprofit Tech for Good

JULY 30, 2023

2) Increased Donor Retention: According to Nonprofit Source , nonprofits that effectively use storytelling in their fundraising efforts have a donor retention rate of 45%, compared to 27% for organizations that do not focus on storytelling.

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Candid

OCTOBER 23, 2024

Yet, according to the Fundraising Effectiveness Project , donor retention rates have been falling since 2020. I learned that traditional approaches like annual drives, direct mail campaigns, and newsletters felt impersonal, disconnected, and transactional to donors. Donors are an important part of any nonprofit’s mission.

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Neon CRM

AUGUST 11, 2023

The nonprofit industry loves talking about how to run a successful GivingTuesday campaign. It’s easy to focus on fundraising success and forget about donor retention. A 2022 report by The Fundraising Effectiveness Project revealed a steep drop in donor retention over the previous year. And why not? Here’s why.

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Nonprofit Tech for Good

APRIL 20, 2020

Your average audience retention rate and engagement is substantially higher. Social Ads: Running a small social advertising campaign can help increase reach, viewership, and engagement substantially. 82% prefer live video over traditional social posts. . So, how do we monetize this?

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Bloomerang

NOVEMBER 21, 2024

September Create a campaign theme and offer, logo, and tagline. What was our retention rate year over year? What was our retention rate year over year? Set campaign goals. Line up any volunteers or campaign leaders. Recruit a match from a single donor or group of donors. Filter by date.

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TechCrunch

JUNE 2, 2022

Now, imagine the same scenario with the worst retention rate possible, and it quickly sounds like a nightmare. Whether you’re a construction company, software startup or Fortune 500 company, retention is a key metric across customers, employees and partners. Within a company the growth and product teams should fit like a glove.

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The Modern Nonprofit

FEBRUARY 4, 2025

Why Metrics Matter for Your Nonprofit Measure Success Metrics reveal whether your fundraising campaigns and strategies are achieving the goals youve set. Donor Retention Rate What It Is : This metric tracks the percentage of donors who continue to give to your organization year after year. The 5 Key Fundraising Metrics 1.

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Allegiance Group

APRIL 3, 2025

Nonprofits cant afford to overlook the power of re-engaging lapsed donorsstrengthening donor retention practices is now more critical than ever. Last year marked the fourth consecutive year that retention rates declined year over year in Q3, with only 13.8 percent of new donors retained year to date. Why do some donors lapse?

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Nonprofit Tech for Good

NOVEMBER 8, 2019

This post is part of Your #GivingTuesday Game Plan , a new nonprofit resource hub by DonorPerfect that offers interactive Giving Tuesday communication templates that you can fill in and integrate into your campaign.

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Candid

MARCH 31, 2025

volunteer rate fell significantly between September 2020 and September 2021 , although recent data shows it rebounded to 28.8% How can nonprofits improve volunteer engagement and retention? As the nonprofit sector seeks ways to continue its work in the face of ongoing challenges, volunteers may come to play a larger role. in 2022-23.

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Nonprofit Tech for Good

NOVEMBER 15, 2019

Kindful allows users to create visually engaging peer-to-peer campaigns that integrate with your website, social media, and email marketing. There is a higher website conversion rate and donors stay on the website longer because of more opportunities to engage with the software. Also of exceptional value is the Neon Web Studio.

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Relationship Software Management Nonprofit 240

Nonprofit Tech for Good

FEBRUARY 12, 2021

Access to an entire library of marketing templates, sample fundraising campaigns, and industry best practices. The average RoundUp App user donates $15 – $20 a month and has an 80% retention rate. For any fundraising campaign, you’ll see the best results from using every channel available to you.

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Bloomerang

JANUARY 7, 2022

Then, we’ll dive into more than 20 campaign ideas that your nonprofit can adopt. . Start a Social Media Outreach Campaign. Launch an Email Marketing Campaign. Launch an Email Marketing Campaign. Focus on Increasing Donor Retention. Follow Up After the Campaign. Analyze Campaign Data. Matching Gifts.

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NonProfit PRO

JANUARY 23, 2025

Donor retention rates continue to decline. However, there are some easy engagement strategies you can use to find and keep donors.

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Greater Giving

DECEMBER 12, 2022

But as we kick off 2023 and look back at what worked well in 2022, an excellent tool for evaluating donor retention is to look at the donors that gave last year but unfortunately not this year (LYBUNT) and work on engaging them with new opportunities to give. ” TIP: How do you Calculate Donor Retention Rate?

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Bloomerang

JUNE 26, 2023

Coming in highest was email campaigns, with 88.6% In this article, we break down the reasons why email campaigns are a perfect place to begin engaging your donors and how your nonprofit can use email to your advantage starting today. of respondents stating they planned to use email marketing in 2023.

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Nonprofit Tech for Good

NOVEMBER 3, 2023

Campaign monitor reports that personalized subject lines are 26% more likely to be open and this is the most basic of personalization available. After several emails you can compare email open rates and stick with what works. Here’s an example of a personalized subject line – “[First Name], can you help feed a kid in need?”

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Qgiv

AUGUST 4, 2023

Having a successful volunteer management strategy will help you increase your volunteer retention rate, which ultimately creates more efficient volunteer staff. Data helps your organization know who to market your cause to when developing donation and awareness campaigns, and your volunteers hold a wealth of information that can help.

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Nonprofit Tech for Good

MAY 16, 2024

They can target campaigns and improve donation requests. They also help tailor campaigns to specific donor segments. Targeted Fundraising Campaigns Also, AI can help optimize donation requests. This leads to more donor engagement, higher donations, and better donor retention. Create Innovative Fundraising Campaigns.

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Donation Fundraising Data Donor 251

Qgiv

JUNE 23, 2021

Creating a sustainable, scalable fundraising campaign that will help you grow your future impact is just as important as reaching your fundraising goal. Learn about how to run an effective and sustainable campaign by reading from the top or jumping to the sections that most interest you: . Timeline for the campaign.

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