NonProfit PRO

APRIL 18, 2025

Here are four rules one nonprofit bent or broke to boost email unsubscribe rate, social media donations, email click-through rate and more.

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Nonprofit Tech for Good

MARCH 24, 2025

They didnt need fancy campaigns, just easy payments. You can significantly boost donor reactivation rates using personalized outreach. About the Sponsor Bloomerang is a top-rated nonprofit donor management software that offers a CRM and a full suite of fundraising, marketing, and member management tools.

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Retention Donor Strategy Nonprofit 245

Association Analytics

JUNE 25, 2024

Five Types of Membership Campaigns When communicating with members you’re trying to build a rapport with them throughout the year, nurturing that relationship before you actually go in and ask for a renewal or membership relationship. Segmentation Proper segmentation can significantly enhance the effectiveness of renewal campaigns.

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Nonprofit Tech for Good

DECEMBER 27, 2024

Below are five simple best practices for your nonprofit to ensure that your staff and your digital marketing and fundraising campaigns are safe and protected. A low click rate due to fake or unengaged subscribers harms your email sender reputation. Cybersecurity at your nonprofit must be a priority in 2024.

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Nonprofits Source

NOVEMBER 4, 2024

It can sometimes feel overwhelming, but political campaigns are undeniably good at getting attention. As a nonprofit, you might wonder how you can emulate political campaign marketing strategies and success. Text Banking By this point, almost every American has received at least one text from a political campaign.

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NonProfit PRO

MAY 28, 2021

The Black Women's Health Imperative (BWHI) announced that it has received a $400,000 grant from The Rockefeller Foundation to improve vaccination rates among Black women and communities of color. The grant is part of The Rockefeller Foundation's $20 million Equity-First Vaccination Initiative.

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.orgSource

FEBRUARY 4, 2025

Signs to Look For : Low Open Rates and Event Participation : Are members opening fewer emails or attending fewer events than before? Decreasing Member Renewals : If youre seeing a drop in renewal rates, it may be a sign that members arent finding sufficient value in their experience with your association.

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sgEngage

JANUARY 23, 2025

While this funding can significantly amplify an organizations digital presence, it comes with specific guidelines: Ads must target text-based search campaigns. Campaigns must maintain a minimum 5% click-through rate (CTR). Keywords and ad copy must align with the nonprofits mission to maintain eligibility.

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Bloomerang

DECEMBER 12, 2024

In this article, we explain why email campaigns are a perfect place to begin engaging your donors and how your nonprofit can use email to its advantage starting today. Fundraising emails When your nonprofit launches a fundraising campaign, its all hands on deck to grow awareness of your initiative and generate a steady flow of donations.

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email Marketing Guide Nonprofit 94

Bloomerang

JANUARY 14, 2025

Similarly, all text-to-give campaigns are a form of mobile giving, but not all mobile giving involves texts. Whether youre hosting a live social media event or a text-to-give campaign, the steps for getting started with mobile giving remain essentially the same. Track data points and metrics to evaluate your campaigns progress.

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NonProfit PRO

OCTOBER 21, 2021

As a result, retention rates have been declining over the past three years, which makes end-of-year mailings critical to the organization. Historically, due to a mandatory quiet period after Christmas, Toys for Tots did not resume development efforts until the spring.

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Nonprofit Tech for Good

OCTOBER 2, 2021

How to grow, manage, and segment your email list to maximize click-through rates and avoid spam folders. Which types of fundraising campaigns nonprofits should prioritize in 2022, such as tribute giving and crowdfunding. A practical analysis of which social media trends are worth the time and financial investment.

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Nonprofit Tech for Good

MAY 13, 2022

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. How each traffic source is influencing sign ups for your peer-to-peer campaign. Are your conversion rates different for different audiences? Campaign (utm_campaign). We’ll get to that next.

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Nimble AMS

DECEMBER 18, 2024

When you offer early-bird discounts or group rates, you can fill event openings quickly, giving you a better idea of the demand for your events. Here are a few scenarios where discounting makes the most sense: New member acquisition campaigns. Understanding your objectives will help you effectively launch your discount campaign.

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Nonprofit Tech for Good

FEBRUARY 25, 2023

By Heather Mansfield , founder and editor-in-chief of Nonprofit Tech for Good The average growth rate for social media ranges from.64% Nonprofit Tech for Good has an average click-through rate of.4% Another idea is to use QR codes in print campaigns. 64% to 3% per month , depending upon the platform.

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Bloomerang

DECEMBER 2, 2024

Donation page conversion rate: This data point represents the total number of donations you received divided by the number of donation pages, multiplied by 100. The number of opens your email received The number of opens your email received, also known as the open rate, is a key point of engagement in the email funnel.

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Nonprofit Tech for Good

OCTOBER 1, 2020

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. To use a drip-email campaign, determine what your end goal is, or your call to action. Using DonorPerfect’s partnership with Constant Contact can make drip campaigns easy and effective.

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Nonprofit Tech for Good

OCTOBER 17, 2023

Offer to partner with them on projects or campaigns related to your cause. For social media content, focus on metrics like likes, shares, comments, click-through rates, and follower growth. In influencer campaigns, measure reach and impressions. Influencers are more likely to get involved if they believe in your mission.

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Nonprofit Tech for Good

OCTOBER 25, 2023

M+R Benchmarks ] 74% of nonprofits send an automated welcome email after joining a newsletter and these messages have an average open rate of 202% higher than traditional email campaigns. Campaign Monitor ] Personalized calls to action convert 202% better than default calls to action. Nonprofit Communications Trends Report ]

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Nonprofit Tech for Good

MARCH 18, 2022

Users with under 1,000 followers have an average engagement rate of 51.1%. TikTok has the highest social media engagement rate per post. One example of a successful cause marketing challenge was Oreo’s #CookieWithACause campaign. Think about your campaigns, programs, beneficiaries, volunteer experiences, and stories.

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Nonprofit Tech for Good

JUNE 22, 2021

The first indicator of a successful nonprofit organization is the amount of time they spend on the details that bring their fundraising campaigns to life right from the start. They set aside time daily to prepare themselves with actions such as: Learning about new tools to enhance their campaigns.

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Nonprofit Tech for Good

JANUARY 10, 2022

In addition, to needing to get your Google Grant Application approved, you will also need to build out your Google Ad accounts with the appropriate campaigns, ad groups, ads, keywords, etc. You will also want to use multiple campaigns and in each you will want multiple ad groups each of which would have at least 3 ads.

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Bloomerang

NOVEMBER 25, 2024

Pro-tip: Save this blog and use these top-performing subject lines for fundraising emails in your next campaign. It’ll rate your email based on grade level, scannability, length, and spammy words—and even give you tips to improve it! Increase your email open rates by sending more frequently. Even better? So, send more.

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Nonprofit Tech for Good

MAY 27, 2023

More Loyal Donors While new donor retention rates average less than 20% , monthly giving programs typically enjoy retention rates of over 80% after the first year and over 95% after year five. Create a page dedicated to recurring giving campaigns, and add a robust monthly giving ask to your standard campaign pages.

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Nonprofit Tech for Good

JANUARY 24, 2021

By Laura Bucher , Storyteller at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Now your team can boost your open rates to 37% just by adding video! 6) Secure matching gifts for your next fundraising campaign. 8) Launch a small dollar donation campaign.

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Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. 2) Conversion Rates. The mention of conversion rates often makes nonprofit pros cringe, because it sounds technical, like some jargon a marketer would use. 3) Engagement. 5) Retention.

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Nonprofit Tech for Good

MAY 25, 2024

Automation Tactics 1) Email and Text Campaigns Email and text message campaigns are the core of marketing automation, and nearly everything else falls under this umbrella. Whatever the situation, automated email marketing and SMS texting campaigns can be set up to deliver timely messages to donors and supporters.

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Nonprofit Tech for Good

DECEMBER 19, 2022

Thus, have an honest look at your social media campaigns: How is your referral traffic from social media? What is your engagement rate? Like organic reach, engagement rates are at an all-time low. Currently, the average engagement rate for nonprofits on TikTok is 7.6% and 1.95% for Instagram Reels.

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Nonprofit Tech for Good

JULY 17, 2022

When you combine this higher annual giving level with the fact that monthly donors have much higher retention rates, you can begin to see why monthly donations are important. Of those recurring donors, 51% return to also give through a different campaign type, according to The State of Modern Philanthropy 2020.

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Nonprofit Tech for Good

NOVEMBER 21, 2020

By Stephanie Kanak , Content Strategist at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Share the good news of any preliminary results you have from your Giving Tuesday campaign, such as how much you raised or any challenge matches you’ve met. 2) Week One: The Friend Request.

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Nonprofit Tech for Good

JANUARY 16, 2022

When you’re able to set the stage with analytics and donor attributes – like their wealth rating, public giving records, and personal interests – you can strengthen your understanding of each donor segment, and position your asks to speak to specific audiences. Tips, Templates, and Best Practices for Your Giving Tuesday Campaign.

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Nonprofit Tech for Good

MAY 8, 2023

Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. You can use outbound text messages to inform donors about upcoming fundraising events and campaigns. Did you know that text messages have around a 98% open rate?

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CauseVox

OCTOBER 10, 2024

The campaign is undoubtedly effective. So, if you’re considering launching a GivingTuesday fundraising campaign , having a strong presence on social media is a no-brainer for success. Define Your Desired Donor First, start by figuring out who your ideal donor is for your GivingTuesday campaign.

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Nonprofit Tech for Good

FEBRUARY 22, 2021

Many nonprofits make the mistake of focusing solely on supporters with their online campaigns. Campaigns that direct people to your social media pages, a third-party event (ie Eventbrite), or pages outside your charity’s registered domain . Click-through rates (CTRs) below 5% for the month. A single topic.

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sgEngage

NOVEMBER 20, 2024

GivingTuesday provides an opportunity for these donors to reconnect with your organization through word of mouth, peer-to-peer, or social media campaigns. Consider: only 12% of all donors have made a spontaneous gift in the past 12 months, but this rate is 25% higher among Millennial, Gen Z, and Black donors.

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Nonprofit Tech for Good

APRIL 15, 2020

As an example, see the primary donation page for the Humane Society of the United States : However, to effectively promote your monthly giving campaign in print, in email, and on social media, you need an additional donation page with a unique URL where monthly giving is the only option.

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Nonprofit Tech for Good

JULY 7, 2022

Creating your next fundraising campaign requires a lot of work: you must identify your goals, your audience, segment your lists, create compelling content, and set up and test everything in your CRM. We are here to help you with 5 ways to supercharge your email campaigns through improved Email Deliverability. million emails per second.

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