The Fundraising Authority

DECEMBER 8, 2020

Without new prospects coming into the pipeline, there won’t be anybody to cultivate, you won’t be able to make any asks, and ultimately, your events, direct mail, and fundraising campaigns will fail. The single best place to find new donor prospects is inside your current donors’ rolodexes.

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Association Analytics

JUNE 25, 2024

Five Types of Membership Campaigns When communicating with members you’re trying to build a rapport with them throughout the year, nurturing that relationship before you actually go in and ask for a renewal or membership relationship. Segmentation Proper segmentation can significantly enhance the effectiveness of renewal campaigns.

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Nonprofit Tech for Good

OCTOBER 18, 2024

Real-Time Adaptability AI evolves with your campaigns, learning from data to continuously optimize your outreach. Why AI Fundraising Comes Out on Top Both AI fundraising and wealth screening have their place in a well-rounded fundraising strategy.

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Nonprofit Tech for Good

MARCH 24, 2025

They didnt need fancy campaigns, just easy payments. These former supporters may just need a genuine, thoughtful message reminding them why they connected with you in the first place. Small gestures of appreciation or thoughtful, personalized messages can remind former donors why they cared in the first place.

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Nonprofit Tech for Good

NOVEMBER 7, 2021

Craft every piece of your campaign or brand to support your key messages. Here’s an example of a successful print campaign where every aspect reinforced the key messages: The New Israel Fund (NIF) was embarking on a $40M Legacy campaign in honor of their 40 th anniversary. The results?

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Nonprofits Source

NOVEMBER 4, 2024

It can sometimes feel overwhelming, but political campaigns are undeniably good at getting attention. As a nonprofit, you might wonder how you can emulate political campaign marketing strategies and success. Text Banking By this point, almost every American has received at least one text from a political campaign.

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Nonprofit Tech for Good

FEBRUARY 22, 2021

Nonprofits need to be visible on the internet, but getting to a place where your organization shows up in search results or becomes featured content takes time, money, and expertise. Many nonprofits make the mistake of focusing solely on supporters with their online campaigns. What Makes a Google Ad Grant Campaign Successful?

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Bloomerang

JANUARY 8, 2025

A year-round fundraising calendar is a must to ensure that youve coordinated all your messages, asks, campaigns, events, and stewardship to optimize revenue and your sanity. Train and have them in place by April 15.Owner: Launch a GivingTuesday campaign by November 15 and secure 150 individual gifts. Owner: Development Team.

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Nonprofit Tech for Good

APRIL 26, 2021

A good place to start is by making sure that our communications and branding fulfill one or more of the following goals: Move people to a specific action. Make a Blessing/Be a Blessing Campaign. The ride quickly smashed its goal of 100 registrants in the first six weeks of the campaign. Planned Giving Campaign.

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Nonprofit Tech for Good

DECEMBER 28, 2021

By segmenting your audience appropriately, you can create campaigns that feel personalized, special, and tailored to your GivingTuesday and year-end donors. You’ll also make it easier for you to track and monitor the success of your campaigns. Finally, share your campaign on all available channels. Start a matching campaign.

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Nonprofit Tech for Good

JANUARY 10, 2022

You do not need to apply during a certain period or be selected in place of other nonprofits. In addition, to needing to get your Google Grant Application approved, you will also need to build out your Google Ad accounts with the appropriate campaigns, ad groups, ads, keywords, etc. How Do You Apply for a Google Grant?

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Nonprofit Tech for Good

MAY 18, 2020

When applying, you will be given the choice of applying for a “Smart Campaigns” or a “Classic” Google Ads account. Smart Campaigns, formerly known as “AdWords Express”, is essentially a baby version of Google Ads and has far less functionality. Each active campaign in your account must have at least two active ad groups.

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Bloomerang

MARCH 26, 2024

When you’re a busy fundraising professional, it might seem like you’re jumping from one campaign to the next. It seems often easiest to “rinse and repeat” last year’s campaigns. However, I encourage you to take some time to analyze your online fundraising campaigns to optimize your overall fundraising results. Access your data.

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Bloomerang

SEPTEMBER 29, 2023

Coordinating an impactful marketing campaign which runs across several channels remains one of the best ways to capture your audience’s attention. Clever campaigns also deliver a great return on investment, particularly for charities or nonprofit organisations seeking to deliver an outstanding result on a limited budget.

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Nonprofit Tech for Good

JANUARY 7, 2024

In this article, we delve into the Google Ad Grants program, discussing what it is, who is eligible, the application process, creating your first campaign, and going through a Google Ad Grants policy checklist to make sure your account is compliant and would not be blocked. To ensure a successful campaign launch, follow the key steps below.

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Nonprofit Tech for Good

MARCH 4, 2020

If the budget is tight, users can choose to donate a specific amount each month by placing a cap on their donations. With the huge number of charity events that take place each year, help your supporters choose the right event for them. Make sure your charity is listed as an option on the app. Download the app: ios | Android.

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Nonprofit Tech for Good

SEPTEMBER 27, 2021

Tribute giving can help an organization reach its fundraising goal because tribute gifts come from a strong belief in the organization’s mission and are generally given from a place of pain, heartache, healing, and love, and the donor wishes to give back in a meaningful way. Maximize the Impact of Tribute Gifts.

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Fast Company Tech

MARCH 24, 2025

Now, Evolution Freshs smuggling campaign is seeking to Trojan Horse its product into all those other places synonymous with traditional soda. Partnering with BSSP on the campaign, Evolution Fresh explored a variety of smuggling vessels before settling on the cowboy hatwhich, White notes, dovetails with the recent surge in Western wear.

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Nonprofit Tech for Good

MAY 13, 2022

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. How each traffic source is influencing sign ups for your peer-to-peer campaign. UTM s are an extremely effective way to both track fundraising campaigns and measure their success. Campaign (utm_campaign).

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Fast Company Tech

APRIL 14, 2025

This campaign is reportedly being driven by a network of entities linked to a shadowy Chinese technology conglomerate. In March, advertisements offering full-cycle support for relocation to Shenzhen were placed on LinkedIn, Craigslist, and in several major international publications. Additionally, former U.S.

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Nonprofit Tech for Good

JULY 18, 2024

Where to place social media icons on your nonprofit’s website depends upon whether social media is a high priority at your nonprofit. If it is a high priority, then placing icons in the upper right of your header and in the footer is the best option. 5) Add a call-to-follow to your print campaigns.

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Bloomerang

DECEMBER 12, 2024

In this article, we explain why email campaigns are a perfect place to begin engaging your donors and how your nonprofit can use email to its advantage starting today. Fundraising emails play a key role in informing your audience about your campaigns purpose, goals, and how they can show their support.

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Nonprofit Tech for Good

SEPTEMBER 27, 2018

While your most enthusiastic supporters aren’t always the ones who are able to give big, they can still impact your Giving Tuesday goal in a significant way by joining in your crowdfunding campaign. An average donation to a crowdfunding campaign is $66. Over 50% of people who receive an email about a crowdfunding campaign donate. #1.

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CauseVox

SEPTEMBER 25, 2024

This annual “Global Day of Giving” event takes place on the first Tuesday after Thanksgiving (this year it’s December 3 which might feel late but is sneaking up fast) and has helped to amplify year-end fundraising efforts for nonprofits and charitable causes since 2012. It’s not just a 24-hour event (even if it only “runs” that long).

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Nonprofit Tech for Good

JANUARY 10, 2021

1) [Infographic] Virtual Fundraising Event and Campaign Ideas. Our infographic, Virtual Fundraising Event and Campaign Ideas , brings you 10 effective ways to take your event online. 3) [Campaign Calendars] for Virtual Fundraising Events. Save yourself valuable time with our Campaign Calendars for Virtual Fundraising Events.

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Bloomerang

NOVEMBER 21, 2024

September Create a campaign theme and offer, logo, and tagline. Set campaign goals. Line up any volunteers or campaign leaders. Design and test your year-end donation page and web overlay for the homepage to spotlight the campaign, incorporating year-end fundraising for nonprofits. What was our average gift amount?

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sgEngage

JULY 1, 2024

I’ve always liked the idea of using nonprofit capital campaigns as Trojan Horses. Under the guise of a big fundraising campaign, you can solve organizational problems that have probably existed for years. Though this phase often starts months before a campaign actually begins, we see it as one of the most important phases.

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Nonprofit Tech for Good

DECEMBER 9, 2022

With Giveffect, for example, you’d set up your campaign with a checkout flow that includes options to donate one-time, monthly, or as a pledge. Peer-to-peer and team giving creates camaraderie and even friendly competition to raise funds as part of a large campaign or towards a larger goal for a nonprofit. 3) Major Gifts. 4) Auctions.

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Nonprofit Tech for Good

JANUARY 24, 2019

By Gary Wohlfeill , Director of Marketing at CrowdRise , who works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. They’ll be excited to turn their personal connection into a meaningful campaign. And that’s where peer-to-peer fundraising comes in.

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Byte Technology

JANUARY 14, 2022

The results gave us a clear picture of the benefit of both Brand Awareness and Promotional Broadcast campaigns for Flourish. With a new online presence in place, we were able to use those listings and accounts as the channels for our broadcast campaigns. We want to monitor the success of our online campaigns and activity.

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Nonprofit Tech for Good

NOVEMBER 21, 2019

So, what makes an effective storytelling campaign? It is not enough for your storytelling campaign to evoke feelings of sympathy. Elements your nonprofit should include in your storytelling campaigns include: Show impact. By creating a sense of urgency in your storytelling campaigns. How do you overcome inertia?

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Nonprofit Tech for Good

JULY 9, 2023

She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. They look like this: You can also use UTMs to gather information about the campaign and content. Again, you can sort your data by source, medium, or campaign via the drop-down menu.

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Nonprofit Tech for Good

JUNE 4, 2022

Auctions are great, but there’s one major problem with them: They take place over a limited timeframe, so if a guess somehow misses them, you’ve missed out on donations. With a silent auction, bidding takes place before the event happens, giving people more time to get involved. It’s also a great marketing campaign for the main event.

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Method Fundraising Nonprofit Virtual 354

Nonprofit Tech for Good

MARCH 18, 2022

When shelter-in-place orders were implemented, TikTok started to gain more attention from users in their 40s, 50s, and 60s. One example of a successful cause marketing challenge was Oreo’s #CookieWithACause campaign. Think about your campaigns, programs, beneficiaries, volunteer experiences, and stories. Multi-Platform Content.

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Guide Social Media Audience Video 359

Nonprofit Tech for Good

MARCH 21, 2019

By Gary Wohlfeill , Director of Marketing at CrowdRise , who works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. Social fundraising shouldn’t take the place of any of your other efforts. Starting their own campaign on your behalf. Making a donation.

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Nonprofit Tech for Good

SEPTEMBER 16, 2021

Review your target audiences , not just focusing on their habits, but what motivates them to engage with your organization in the first place. Filter all communications through the lens of equity and inclusion, prioritizing asset-based framing, positioning those your organization works with from a place of strength.

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Fast Company Tech

APRIL 14, 2025

Behind some of the most recognizable iconography in the world, from American presidential campaign logos to New York City subway signage and Apple keycaps, is one Swiss designer and a textbook he published in 1949. Bushs two campaign logos to some of Apples early keycaps and the UNICEF logo. Youve probably never heard of either.

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