Media Cause

AUGUST 17, 2023

A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate their daily digital lives. adding in new keywords, updating ad copy, etc.) adding in new keywords, updating ad copy, etc.)—more

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Adwords Campaign Search Headline 52

Neon CRM

NOVEMBER 15, 2023

But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. As you plan your direct mail donor acquisition campaign, keep the following tips in mind. Direct mail is too often associated with the past. Here’s why! ABC (Always Be Consistent!)

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Mail Campaign Donor Tips 52

Association Analytics

OCTOBER 10, 2022

Let’s start by identifying the best channels and tools to maximize your campaigns. In today’s world, success is measured by more than just clicks and open rates. These tools help you see how your campaigns are doing in real-time, so you can optimize your marketing budget by spending your money on what’s working best.

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Analytics Marketing Taxonomy Module 169

Whole Whale

APRIL 24, 2024

I specialize in campaign preparation, strategic planning and ED coaching. Jessica DiVito & Megan Frenz | Nonprofit People We’re Jessica and Megan and we’ve been serving nonprofits for nearly 20 years. Most of all, we love nonprofit people. The amazing people who dedicate their lives to their causes.

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Consultant Campaign Fundraising Phoenix 52

Association Analytics

FEBRUARY 20, 2024

When you’re working with limited resources it can be a struggle to both get new people in the door and then keep them there once you do. The people on your list are likely not all members but they signed up for a reason. It’s no secret that growing membership is hard. What’s slowing these association’s down?

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Create Strategy Associations Registration 169

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Do you know what topics people care about? Start with benchmark data.

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Analytics Strategy Fundraising Benchmark 125

Get Fully Funded

AUGUST 19, 2024

More engaged supporters More effective campaigns More funds raised all with less effort. Impact on Retention Rates Effective segmentation goes beyond grouping donors by shared traits; it provides actionable insights to boost donor retention. Engaging active supporters with targeted campaigns fosters deeper connections.

Data 59

Data Marketing Donor Mail 59

NTEN

SEPTEMBER 22, 2011

But when it comes to running a big fundraising campaign, good planning doesn’t just improve your quality of life – it improves the bottom line. First, we used earlier campaigns to build momentum. Then we planned a series of tests to evaluate everything from our messaging to nuts-and- bolts fundraising tactics.

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Case Study Test America Studies 75

M+R

DECEMBER 13, 2022

For normal people, it’s a night of dressing up in finery, watching the ball drop, and pretending you know the words to “Auld Lang Syne.” Groups like the Union of Concerned Scientists and USA for UNHCR actually improved donation form conversion rates by showing more content to their paid traffic! Read time: 5 minutes.

Fundraising 98

Fundraising America United States Test 98

Whole Whale

SEPTEMBER 3, 2021

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. While open rate is a great statistic for assessing subject lines, luckily click-through rate still reigns supreme among email data. Email Opens + User IPs.

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email Marketing Test Mail 104

sgEngage

JULY 16, 2024

Read on to see how we have been able to grow our annual fund with targeted appeals, increasing our dollars raised per appeal, boosting engagement with our social media content, and multiplying click-through rates on our appeal emails. To combat this problem, I make it a habit to follow up with donors who have given to past campaigns.

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Fund Teen Work Mail 59

Media Cause

JUNE 27, 2023

Consider Your Audience Before you begin planning your paid social campaigns, consider which channels would best reach the audiences you want to engage with and help you achieve your goals. This can help improve your clickthrough and engagement rates and better solidify your organization in the minds of your audience. campaign.

Social Media 97

Social Media Media Guide Social 97

Bloomerang

SEPTEMBER 18, 2021

If a capital campaign is on the horizon for your organization, Aaron Bishop and Brian O’Neil will share strategies and resources available to confidently predict your project costs and resources needed. We are here to talk about capital campaigns, specifically counting the costs where capital campaigns often miss the mark.

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Campaign Video Project Alabama 94

Whole Whale

SEPTEMBER 8, 2023

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. Those insights should drive messaging and campaigns. Helping real people should be the star. Illustrate the concrete change created by donor support.

Lesson 59

Lesson Fundraising Digital Test 59

Amy Sample Ward

NOVEMBER 5, 2012

There are examples of organizations succeeding with a certain campaign but when the campaign is over, they aren’t sure what to do. In fact, even their new Promote function provides nonprofits and campaigns with a rather compelling new tool for engaging organizations most ardent supporters. Referral Rates.

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Comment Share Support Facebook 259

Media Cause

FEBRUARY 28, 2022

If why people should care can’t be figured out at a stop light, it’s too complex for a digital audience. Drip campaigns can take some time to feel like they’re working. Can do a drip campaign where you tell a bit of the story at a time. . Test and track. Try testing your subject lines and senders––but not all at once.

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Content Test Student Audience 105

Pamela Grow

JUNE 28, 2023

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! That means for every dollar you invest in email campaigns, you can expect an average return of $44. And while those numbers might seem modest, when you compare them to social media engagement rates, they become truly impressive.

email 52

email Rate Social Media ROI 52

sgEngage

MAY 27, 2021

Donorly’s fundraising strategy guide recommends analyzing aspects of your past campaigns such as: Most and least successful campaigns and appeal tactics. Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). You can start testing your outreach plans. .

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Giving Metrics Retention Demographics 122

M+R

JUNE 22, 2023

Showing your most responsive people ads can increase their donation rate even more than reaching them in just one channel – and precise targeting allows you to use your budget where it will have the best results. Use Scout Quest and ads to re-activate unsubscribes.

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Los Angeles Google Audience Yahoo 105

Whole Whale

JULY 17, 2024

Plus more thoughts on auctions, events, online campaigns, and peer-to-peer fundraising ideas to get you started. No matter your nonprofit’s size, scale, or mission, you’ll find useful tips and tricks in this article that will have you raising money in no time. online auctions, affiliate advertising) Have broad appeal (e.g.,

Ideas 52

Ideas Raise Fundraising Local 52

Nonprofit Tech for Good

JULY 7, 2010

I like to think of group text messaging campaigns as the e-newsletter of the Mobile Web – just much shorter. Text messaging campaigns help keep supporters engaged and informed, and can significantly increase traffic to nonprofit mobile websites and smartphone Apps. and to keep supporters informed and engaged. They also send 2.5

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Group Campaign Free Mobile 203

Media Cause

JULY 23, 2021

Make sure those links are front and center for people looking for your organization on search. For call extensions, enable phone call conversions reporting to assess which campaigns, ad groups, and keywords are most effective at driving call conversions. These can be very easy to create and can produce great results for your campaign.

Google 52

Google Grant Headline Tips 52

Nonprofit Tech for Good

JUNE 23, 2020

The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes. Add a pop-up! That’s the traditional way to do it.

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Practice Online Fundraising Nonprofit 342

Bloomerang

SEPTEMBER 14, 2022

A whopping 96% of these people are doing it themselves and only a handful of them may have any training as a fundraising copywriter.”. All of these people are expecting at least a 3X return on their investment and 17% expect to make 100 times what they invest! 20th year) a compelling reason to do a campaign? . Include it.

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Question Fundraising Org Mail 98

Allegiance Group

JUNE 13, 2024

For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens. As a result, the advocacy campaign collected 5,300 youth names and rallied the support of more than 67,000 young people. Deep understanding of your audience.

Marketing 52

Marketing Analysis Nonprofit Audience 52

M+R

OCTOBER 22, 2021

My advertising and creative colleagues have been strategizing about how to keep running the smart, personalized, targeted advertising campaigns nonprofits need, sans cookies…and on Thursday, November 4 at 2pm ET / 11am PT, we’re going to show you the ropes. . …this is the conversation for you. It’s gonna be 0% and 100%. ————.

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Phase Conversation Google Director 98

NonProfit Hub

NOVEMBER 17, 2014

The three bureaus mentioned above started a campaign called The Overhead Myth to combat some of these problems—but most donors want their money to go towards making a difference, and not Erin in accounting or to pay for postage on fundraising letters. People want to give knowing their money will have a direct, positive impact.

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Rate Donation Ratio San Diego 52

Media Cause

APRIL 22, 2022

Whether you’re reaching out to build issue awareness, share important news, or raise money for your organization, incorporating these best practices into your email marketing campaigns can help your emails reach your target audiences and keep them engaged with your mission. . Test, and Test Again. Popup Forms. Show + Tell.

email 52

email Practice Marketing Test 52

sgEngage

APRIL 10, 2023

Because of Giving Tuesday’s major fundraising potential, it’s never too early to start planning your campaign. Of course, as one of your most important annual fundraisers, it can be challenging to know where to begin when it comes to planning a Giving Tuesday campaign. Start testing your outreach plans.

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Demographics Retention Donor Research 81

Bloomerang

JUNE 1, 2022

In this guide, we’ll review the importance of year-end giving and the best strategies to use to plan a successful campaign. 10 steps to plan a successful year-end giving campaign. The sooner you can get started with your year-end campaign planning, the better. 10 steps to plan a successful year-end giving campaign.

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Guide Giving Nonprofit Mail 113

Achieve

SEPTEMBER 11, 2024

One of the biggest hurdles in the event planning and management process is getting people to register in the first place, which is why it’s so important to create an event registration page that stands out and grabs your audience’s attention. You should also use engaging language to present this information to entice people to register.

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Registration Create Tips Monaco 52

Whole Whale

JUNE 2, 2022

To make sure your newsletter gets opened, you need to write clever (not the knife) headlines that cut to the point and entice people to click. . If people don’t open your newsletter there is no point in hitting send, this is why the subject line can mean everything. Plus people can only see about 41 characters.

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Headline Newsletter Examples Tips 52

M+R

FEBRUARY 4, 2021

One of the universal—and heartwarming—truths is that people will help each other in times of need. Consider this your yearly reminder that the “average gift” tells you very little about the overall performance of a campaign. . EOY was up, up, up! . Inboxes keep blowing up! Let me assure you: email volume is still robust.

Fundraising 98

Fundraising Gift Rate email 98

Forum One

JULY 8, 2021

People are unique individuals, so it’s important that your email personalization matches their uniqueness. You can also use them to set up automated drip campaigns and trigger actions based on milestones or specific engagement activities that will deliver further personalized content. A/B test different parts of your emails.

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Personal email Tips Audience 52

Connection Cafe

JUNE 6, 2018

One of the reasons that email fundraising sucks is because of people like me. I did this for the same reason that most people do, because I had no clue what really worked and what didn’t. I started testing stuff. I began with the long-held best practices and started testing them against unconventional ideas. People read?what

email 40

email Campaign Test Library 40

Bloomerang

FEBRUARY 1, 2023

Fundraising apps are helpful tools that drive your nonprofit’s fundraising campaigns by empowering you to pull in more donations, and there are hundreds to choose from. Keep an eye on your campaign progress as soon as you open the app with the dashboard. Let’s dive right in! Individual tasks. The first is designed for event attendees.

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Org Raise Tools Help 85

sgEngage

SEPTEMBER 28, 2021

increase in email conversion rate. Here’s a great read on the “death of the open rate. ”. Expand your use of email testing to better understand your engaged constituents and determine what interests your audience enough to take an action. 1 in 40 online donors is a recurring monthly donor. Grow Sustainer Revenue.

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Online Fundraising Benchmark Adwords 103