Amy Sample Ward

AUGUST 6, 2009

how can I be a community builder online? Some people define it as organizing, especially around specific events, campaigns, legislation, or fundraising. Some people define it as organizing, especially around specific events, campaigns, legislation, or fundraising. Tips, secrets, ideas?! Your Community. Looking forward to more!

Community 226

Community Build Online Social Network 226

Nonprofit Tech for Good

FEBRUARY 16, 2013

Part of the reason is a commitment to altruism, but I also use (for lack of a better word) these 31 nonprofits to study how nonprofits are progressing in online fundraising, social media and mobile communications. That said, 18 of the nonprofits did not require a phone number to make on online donation.

Donation 252

Donation Results Online Practice 252

Amy Sample Ward

NOVEMBER 23, 2011

My latest contribution to the Stanford Social Innovation Review is up on the opinion blog – you can read the post and join the conversation on the SSIR blog or read the full post below. Here are a few reasons why using multiple social networking platforms doesn’t just mean you repeat your effort. Community First.

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Social Network Network Strategy Social 165

Nonprofit Tech for Good

NOVEMBER 14, 2017

The rise of social media has also given rise to online giving on cause awareness and giving days. The urgency of a campaign occurring on a certain day inspires individuals to donate, but only if your nonprofit prepares in advance and creates an online campaign that taps into the impulsivity of cause awareness and giving day donors.

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Awareness Causes Campaign Giving 201

Nonprofit Tech for Good

SEPTEMBER 24, 2011

Nonprofits should diversify their brand online for a number of reasons, but below are three important ones to consider: 1) There’s no one-size-fits-all Internet anymore. Young, tech-savvy millenials text often and increasing prefer social networks and using tablets. Gen X is big on blogging, e-mail, and social networking.

Online 192

Online Nonprofit Social Media Social Network 192

Nonprofit Tech for Good

SEPTEMBER 26, 2011

Nonprofits should diversify their brand online for a number of reasons, but below are three important ones to consider: 1) There’s no one-size-fits-all Internet anymore. Young, tech-savvy millenials text often and increasing prefer social networks and using tablets. Gen X is big on blogging, e-mail, and social networking.

Online 191

Online Nonprofit Social Media Social Network 191

Nonprofit Tech for Good

SEPTEMBER 29, 2013

Not only by entering the contest may you win a trip of a lifetime, but by entering you can also study how the contest promotion and entry process can be applied to your own nonprofit’s contest promotions and email fundraising campaigns. Social network icons on the contest entry confirmation landing page.

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Contest Social Media Integration Media 214

Nonprofit Tech for Good

JULY 30, 2012

Large nonprofits usually have the expertise and resources necessary to launch and maintain successful online communications and fundraising campaigns. How I chose the nonprofits is that I have a basic set of criteria that I use as a litmus test when I audit nonprofits and their social media campaigns. Hint, hint.

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Social Media Media Social Nonprofit 273

Nonprofit Tech for Good

JANUARY 22, 2013

” moments where I realize I have been doing something wrong or misunderstood a functionality or tool set or incorrectly gaged the pulse of the online commons. No one is immune to making mistakes on the Social Web. That said, below are 11 obvious signs that your nonprofit may be in need of social media training.

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Social Media Training Train Media 276

NetWits

DECEMBER 1, 2010

For the past 30 days I have been participating in Movember : a worldwide team fundraising campaign to fight men’s cancer. While the dogooder in me loves a great cause, I also relish the opportunity to learn more about online fundraising and why people give. What I Learned About Online Fundraising. Email is Still King.

Online 201

Online Fundraising Learning Tips 201

Nonprofit Tech for Good

SEPTEMBER 10, 2013

Thanks to Microsoft Citizenship Asia Pacific , I’ve had the great honor to present a series of online fundraising and social media trainings to over three hundred non-governmental organizations (NGOs) throughout Asia Pacific over the last three years. 3) Accept donations online. Of course, being based in the U.S.,

Practice 274

Practice Online NGO Develop 274

Nonprofit Tech for Good

SEPTEMBER 19, 2017

To grow your following on social networks, ensure that your NGO has prominently featured social network icons on every page of your website and blog. Use a premium social sharing service for web pages and blog posts , such as Social Warfare ($29/yr). Social media is integrated into your email campaigns.

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NGO Social Media Media Social 228

Nonprofit Tech for Good

JANUARY 11, 2014

It’s no longer cutting edge, but rather an integral component of a successful online communications and fundraising strategy similar to website and email communications. Nonprofits that have not yet mobilized their online communications and fundraising campaigns will start to pay the price literally in lost donations in 2014.

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Trend Technology Nonprofit Social Media 276

Nonprofit Tech for Good

JULY 14, 2014

As nonprofits have gotten better at implementing multichannel communications and fundraising campaigns and improving their tracking and reporting systems, many nonprofits have come to the conclusion that creating a paid part- or full-time new media manager position is worth the financial investment. Good Writing Skills.

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Skills Media Management Social Media 279

NetWits

JULY 12, 2011

This is a guest post by the one and only Allyson Kapin - co-founder of Rad Campaign. Or will nonprofit campaigners who spend eight hours a week on their FB fanpage see better results such as more actions taken on campaigns and increased donations? hours per week on the social network.

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Facebook Time Social Network Advocacy 250

Nonprofit Tech for Good

OCTOBER 24, 2013

Going mobile will not be free and for many small nonprofits a costly upgrade, but to successfully communicate your mission and programs and fundraise online in coming years, it is a necessary investment. In 2012 online donations via email dropped 21% due to donate pages not being mobile compatible. Social networks have gone mobile.

Mobile 270

Mobile Web Nonprofit Social Media 270

Nonprofit Tech for Good

DECEMBER 16, 2014

Your nonprofit can create your own cause awareness day campaign or build one around those cause awareness days that already exist, such as Earth Day on April 22 ( #EarthDay) , International Youth Day ( #YouthDay ) on August 12, and World AIDS Day on December 1 ( #WorldAIDSDay ).

Awareness 259

Awareness Causes Social Media Social Network 259

Nonprofit Tech for Good

SEPTEMBER 28, 2014

Despite the rapid rise of social media, more online donations are made from a click in an e-newsletter than any other source. That was a 21% decrease from the previous year, but the decrease is mostly likely due to poor online fundraising practices , such as not having a mobile-optimized donate page and e-newsletter design.

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Newsletter Practice Nonprofit Social Media 264

Nonprofit Tech for Good

MAY 18, 2014

Small nonprofits that are not in a position to hire a part- or full-time social media manager should limit themselves to one or two social networks and place the highest priority on their website, email communications, and online fundraising campaigns.

Social Media 259

Social Media Mobile Media Social 259

Nonprofit Tech for Good

JULY 9, 2012

Working within the confines of an almost non-existent online communications budget, my primary responsibilities were to maintain our website and publish a twice-monthly e-newsletter, quarterly print newsletter, and numerous print fundraising appeals through out the year. Social media is not free! Here are five reasons why: 1.

Social Media 265

Social Media Media Social Management 265

Nonprofit Tech for Good

MARCH 3, 2014

The effective implementation of crowdfunding campaigns. Using social networks effectively for fundraising. The importance of reporting live from events and communicating online in real-time. Facebook Fundraising Google Plus LinkedIn Mobile Media Social Media Twitter YouTube' Fundraising via mobile wallets.

Mobile 276

Mobile Fundraising Free Social Media 276

Nonprofit Tech for Good

MAY 5, 2011

One of the simplest ways to begin dabbling in mobile technology is to launch a mobile photo-sharing campaign, and Yfrog , Twitpic , and DailyBooth make it easy for any nonprofit social (and now mobile) media manager with a smartphone and little creativity. Finally, Instagram also deserves a mention.

Photo 190

Photo Mobile Campaign Share 190

Nonprofit Tech for Good

APRIL 7, 2011

campaigns is essential for success in online communications and fundraising. To begin, here are five ways to integrate social media into your nonprofit’s website: 1) Add social networking icons to your homepage. The original social media, blogging is the tool that glues your social media campaigns together.

Social Media 238

Social Media Integration Websites Media 238

Nonprofit Tech for Good

FEBRUARY 25, 2014

With 51% of Facebook’s referral traffic now coming from mobile and more than two-third’s of Twitter users being mobile, many nonprofits are finally starting to come to the realization that their social media campaigns are doomed unless they embrace a mobile-first approach to online communications and fundraising.

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Websites Studies Design Learning 279

Nonprofit Tech for Good

APRIL 24, 2013

People on social networks ignore links that do not pull up thumbnails and are heavily text-based. 5) Add a link to a video about the campaign discussed in the press release. Individuals are becoming overwhelmed online and text-heavy small font press releases are challenging to digest. and be available to answer questions.

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Press Social Tips Nonprofit 275

Nonprofit Tech for Good

MAY 29, 2012

Last month I donated online to 25 of my 32 Favorite Nonprofits in celebration of reaching the benchmark of following 100,000 nonprofits, nonprofit staff, and nonprofit service providers on Twitter. The “Donate Now” process of many nonprofits, however, still seems to be stuck in 2005.

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Campaign Online Fundraising Nonprofit 113

Nonprofit Tech for Good

APRIL 14, 2013

Pitch to “Follow” on social networking sites in every issue. Pitch to “Follow” on social networking sites in every issue. Capability to share the e-newsletter on social networks in every issue. Pitch to “Follow” on social networking sites in every issue.

Newsletter 231

Newsletter Social Media Nonprofit Social Network 231

Nonprofit Tech for Good

MAY 14, 2012

Every second of every day nonprofits around the world are posting status updates, tweets, and messages on social networks attached to avatars with cropped art work and/or unreadable text. Be used consistently on all social networks to build a synergistic, recognizable brand across the Social Web. Water.org.

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Avatar Examples Nonprofit Social Network 232

Nonprofit Tech for Good

JUNE 13, 2013

then as your numbers grow on social networks so will your e-newsletter and mobile lists which in turn significantly increases your fundraising success. This is most easily done through a Social and Mobile Media Fundraising Success Spreadsheet. Online Donations. Social Network Followers.

Mobile 225

Mobile Track Media Fundraising 225

Nonprofit Tech for Good

DECEMBER 17, 2013

Launching online fundraising campaigns around cause awareness days is good strategy. 20: Martin Luther King, Jr.

Awareness 263

Awareness Causes Social Network NGO 263

Nonprofit Tech for Good

APRIL 27, 2023

Provided you set aside the time to explore and experiment, your nonprofit can use these free or low-cost tools and resources to significantly improve your digital marketing and fundraising campaigns. Buffer :: buffer.com Buffer enables social media managers to schedule posts on social networks throughout the day and evening.

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Resource Tools Digital Marketing 351

Nonprofit Tech for Good

MARCH 25, 2014

While generation Z is not yet influential on your fundraising campaigns, nonprofits that work in education, child services, and youth empowerment should be laying a foundation now for future outreach. Eighty-three percent of millennials ages 18–29 use social networking sites on a regular basis as do 73 percent of teens.

Generation 254

Generation Donor Support Social Media 254

Nonprofit Tech for Good

MAY 3, 2011

From building your e-newsletter list to finding your “Twitter voice&# to launching a mobile website and texting campaign on a small budget, this guide presents a step-by-step strategic plan for launching and maintaining successful social media and mobile marketing campaigns. Table of Contents. Book Tour Fundraiser.

Social Media 273

Social Media Social Media Guide 273

Nonprofit Tech for Good

JULY 28, 2013

The number of low-cost or free online resources and tools available to nonprofits today is astounding. Wordle is an online tool that allows you to easily create word clouds. Using Wordle, nonprofits could generate word clouds that add some color and creativity to their online fundraising and outreach campaigns.

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Free Nonprofit Social Media Mobile 280

Nonprofit Tech for Good

SEPTEMBER 13, 2011

Despite all the buzz about social media, the reality is that your social media campaigns are only as good as the human being(s) behind them. Going “viral” on social media sites is extremely rare, and instantaneous success is a myth. Being an effective social media manager is both an art and a skill.

Social Media 275

Social Media Media Effective Social 275

Nonprofit Tech for Good

JUNE 8, 2011

The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI. If your nonprofit is making five or more of the 10 mistakes below, odds are that training and a re-examination of your social-media strategy are required.

Social Media 276

Social Media Media Social Avatar 276

Nonprofit Tech for Good

JULY 18, 2011

Social media is not only changing how we communicate online, but it’s also changing how our brains process information. That said, nonprofits would be wise to consider the effect of the Social Web when launching or re-designing their websites. Not For Sale Campaign :: www.notforsalecampaign.org.

Websites 252

Websites Design Web Social 252