Everyaction

MAY 24, 2018

As nonprofits are using multiple channels to reach their supporters, they also need to be able to track engagement across these online and offline channels. Nonprofits are crafting creative digital fundraising campaigns to recruit and upgrade monthly sustainers. Monthly sustainer gifts are clearly a win-win for nonprofits and donors.

Benchmark 62

Benchmark Digital Trend Report 62

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 9, 2012

Evan Bailyn, an author who writes about what makes content go viral, said: “I read the critical responses and found no convincing reasons to disregard the campaign. The Kony campaign is actually bigger than even its highly noble mission. The victims are Ugandan children. The issue is complex.

Network 122

Network Children Offline Storytelling 122

Neon CRM

OCTOBER 31, 2023

It’s also a great opportunity to collect valuable insight you can use in future fundraising campaigns. In fact, reaching out to your community offline can help you stand out from the hundreds of digital-only marketing campaigns your donors receive. These techniques can help.

Donor 98

Donor Strategy Nonprofit Phone 98

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

Here are two stories about two very different nonprofits and how they approached designing their dashboards with human-centered design techniques. Staff were asked to use a technique called “ Rose, Bud, Thorn ” to identify strengths, challenges, and opportunities for change. Tracking for Impact and Learning.

Design 100

Design Marketing Metrics Measure 100

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2013

Once you download the Fundraising Ideas e-Book you’ll gain insight into: 6 Steps to a Well-Measured Social Fundraising Campaign by Beth Kanter, Social Media Expert and Author of Measuring the Networked Nonprofit. Your Donors Don’t Live Only Online or Only Offline, So Why Do Your Communications? Pitman , author of the Ask Without Fear!

Content 123

Content Marketing Free Fundraising 123

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

Charity:Water used it for its Rwanda Campaign. The positive is you can lock people ahead of a campaign and be sure they will tweet. It is also a good technique to easily capture the digital artifacts from the event to prepare the after story. One of the more popular with nonprofits is ThunderClap.

Social Media 129

Social Media Integration Tools Tips 129

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 20, 2012

Note from Beth: As we head into the home stretch of the giving season, there are lots and lots of wonderful holiday giving campaigns and plenty of fundraising data to guide strategy. You won’t use every tactic in every campaign, but over the course of the year you should have used multiple channels to raise money.

Challenge 118

Challenge Strategy Fundraising Channel 118

Care2

FEBRUARY 20, 2013

You have the perfect campaign: the right ask, the perfect target, public support. With the right tools and techniques, social media can play a critical role in your campaign. Join our panel of experts to hear how you can make advocacy more powerful than ever and take your campaign to the next level!

DC 61

DC Social Media Media Social 61

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 14, 2009

Exactly two years ago , the idea of changing the visual of your Twitter avatar to support a cause spontaneously happened as part of the Pea Fund Fridays , a Twitter fundraising campaign created by Connie Reece to support breast cancer research to honor Susan Reynolds. Remember the sea of green avatars last summer in support of the Iran ?

Profile 92

Profile Twitter Avatar Iran 92

Connection Cafe

MARCH 4, 2019

Let me also suggest that we need to stop placing a wall between offline and online giving strategies and tactics. And donors that are 55-years and older have the highest retention rates for both online and offline giving. This online versus offline wall is mostly in our own heads. of total sales. It’s in our org charts.

Online 36

Online Giving Offline United States 36

Connection Cafe

DECEMBER 8, 2020

Fundraising Techniques. After you’ve determined the best way to reach out to donors to promote your campaign, format your marketing material with these best practices: Tell an engaging story. Choosing emotional photos that are relevant to your campaign may motivate more people to give to your organization. Brand your messaging.

Practice 33

Practice Donation Online Fundraising 33

Everyaction

APRIL 30, 2018

Data-driven direct marketing campaigns. While the internet is an incredibly popular way of communicating with alumni, classic direct marketing techniques such as Direct Mail and telemarketing continue to form the backbone of many fundraising programs.

University 40

University Practice Tech Mail 40

Everyaction

APRIL 30, 2018

Data-driven direct marketing campaigns. While the internet is an incredibly popular way of communicating with alumni, classic direct marketing techniques such as Direct Mail and telemarketing continue to form the backbone of many fundraising programs.

University 40

University Practice Tech Mail 40

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

While the specific tactics and techniques for a tool may change, the concepts generally hold constant. Over the years, as I have watched Facebook roll out features and changes, it seems takes a predictable pattern: the big announcement, hype, backlash, more tweaks to the platform, experiments by users/organizations, and learning what works.

Facebook 137

Facebook Results Change Organization 137

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 9, 2009

I don't get an opportunity to do this workshop with a large group, so this was fabulous learning experience to work out some techniques to make it scale. It makes me wonder about the various techniques for getting people to shift attention from small group to large group. Ant Trails As Learning Opportunities. Photo by Nelson Layag.

Social Media 87

Social Media Game Media Social 87

Care2

APRIL 5, 2011

Join Jeff Regen of M+R Strategic Services, Adam Scruggs of the Human Rights Campaign and Justin Perkins of Care2, and hear them discuss how rapid, multichannel conversion strategies can turn your new online supporters into multichannel donors. See case studies and data on what’s working and what’s not.

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South Africa Colorado Congo Case Study 59

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

So, for these organizations, their content pyramid also includes integrating offline w/online channels. We were luck to have Donna Norton from Momsrising share a presentation about their approach to integrated social media campaigns and success stories using a planning technique called “Layer Cake Strategy.”

Social Media 98

Social Media Train Training Network 98

Care2

SEPTEMBER 22, 2010

Join Alan Rosenblatt, Associate Director of Online Advocacy at Center for American Progress, Garth Moore, Internet Director at 1Sky, and Justin Perkins, Director of Nonprofit Strategy at Care2 for a discussion about cutting edge integrated social media strategies.

Social Media 47

Social Media Integration Strategy Media 47

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

Measuring the Networked Nonprofit describes techniques for measuring engagement and networks and I’ll be presenting some of that material. grist.org’s key results are: Footprint: The reach of their activities, both online and offline. For Day Schools, this would be about annual campaign contributions.

Social Media 110

Social Media Network Media Free 110

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

What are the techniques and strategies that nonprofits use to find free agents? They’re convening Barcamp-like unconferences called PubCamps all over the country, allowing local techies and citizen journalists to forge collaborative projects with NPR and PBS stations, both online and offline. What are they good for?

Comment 97

Comment Artist Social Media Hype 97

Connection Cafe

OCTOBER 25, 2013

While most of us were planning our July 4th barbeque, Valencia College Foundation was preparing to launch their First ONE campaign. This year the foundation took their six-week fundraising campaign online using peer-to-peer fundraising to supplement their offline campaign activities. Narrow the Cause.

Foundation 40

Foundation Virtual Tips Fundraising 40

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Getting Ideas for Campaigns or Programs. GreenPeace Whale Trail asked their online visitors for campaign ideas and they got some great ones, like the Great Whale Trail, where they tagged whales and then tracked them using GPS/Google maps. You should reach out to both audiences.

ROI 91

ROI Examples Results Social Media 91

Have Fun - Do Good

AUGUST 1, 2007

During the BlogHer Conference session, How to Turn Your Blog into a GOtV (Get Out the Vote) Machine, the incredibly inspiring Zephyr Teachout (former Director of Internet Organizing and Outreach for Howard Dean's 2004 presidential campaign) talked about the importance of three things when organizing: * Have an online petition tool.

Community 40

Community Organization New Mexico Mexico 40

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Today, we had an amazing conversation and interview with Cecile Richards and Tom Subak to learn more about Planned Parenthood 's Social Media Strategy and their movement building techniques. Earlier this week, I gave a presentation to a group of Bay Area Foundation program officers and funders who work on population research issues.

Story 90

Story Platform Build Organization 90

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2008

What's noted: "Adapted patterns are also cross-cutting techniques for increasing engagement and revenue." A specific action involves donating, volunteering, finding events to attend, downloading and using online materials offline and/or creating and uploading video/images.

Application 50

Application Social Network Network Chart 50

Connection Cafe

JANUARY 5, 2011

Online advocacy doesn't work in a vacuum - it works best when it's part of a thoughtful integrated campaign that combines offline and online actions. DO make your messages relevant to specific bills that are pending in Congress - and mention the bill by name in your sample letter text in your online advocacy campaign or petition.

Advocacy 31

Advocacy Sample Facilitation Local 31

Connection Cafe

APRIL 29, 2011

I’ll start off with the basics, but then we’ll get into some advanced techniques. The visits metric is useful to see how well your online & offline campaigns are driving traffic to your website (more visits is almost always a good thing), but doesn’t tell you how your website is performing.

Analytics 54

Analytics Google Metrics Rate 54

DNL OmniMedia

FEBRUARY 16, 2022

Your organization already understands the importance of having updated and adaptive techniques for all its digital tools and marketing outlets. Not only are most nonprofits conducting some form of online fundraising, but many are even conducting fully virtual and social media-hosted fundraising campaigns. Offline goals and campaigns.

Digital 98

Digital Strategy Create Phase 98

CauseVox

JULY 31, 2024

With a dedicated fundraising website, you can enhance your campaign, providing a central hub to help you raise more money; it’s the rallying point for all of your planning and messaging. Download our free Complete Guide to Fundraising Campaigns today and start building a winning campaign! Consider this. Need some inspiration?

Websites 52

Websites Fundraising Site Create 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Donor Solicitation Techniques on Twitter. Social Fundraising: Leveraging On and Offline Connections. Effective ROI StoryTelling Techniques. Be A Voice for Darfur: Great Example of A Multi-Channel Campaign. You're Never Too Old To Change the World. Success Metrics for Your Social Fundraising Plan. Giving Good Poke.

ROI 50

ROI Widget Cambodia Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

My most recent experiment involved Twitter, fundraising, and an integrated offline component at the Gnomedex Conference in Seattle. This is a technique I've used as a trainer, but it also works beautifully for social media projects. Here's some numbers: 30% repeat donors to a Leng Sopharath campaign. I'm going to call it AMORE.

Analysis 50

Analysis Reflection Experiment Time 50

Achieve

JANUARY 31, 2022

While direct mail is often thought of as an old-school outreach technique, it can also appeal to younger audiences like. Even these digital-savvy individuals need a screen break from time to time, and direct mail can provide the perfect opportunity for offline connections. . capital campaign plans. millennials. Blog posts.

Digital 105

Digital Communication Tips Virtual 105

CauseVox

JUNE 1, 2021

These days, you don’t have to be tech-savvy to have a professional-looking campaign but you want to be sure that it makes a lasting impression and is effective at getting people to take action. In fact, 80% of the top grossing campaigns through CauseVox use visual storytelling to showcase their cause and crush their fundraising goal.

Websites 52

Websites Fundraising Site Create 52

NTEN

NOVEMBER 2, 2009

It seems like "integration" has joined "strategy," "social media" and "ROI" as part of a family of words that we all agree are important to online fundraising campaigns but everyone seems to use slightly differently. We all know matching campaigns work.

Case Study 62

Case Study Integration Campaign Studies 62

Connection Cafe

MAY 6, 2011

However, it’s really interesting how integrated online and offline marketing has evolved into in 2011. Ten years ago online/offline integration meant sending similar messages at similar times to a direct mail list, complimenting with a single email and maybe a landing page and special donation form. That more or less covered it.

Offline 30

Offline Integration Online Mail 30

Bonterra

APRIL 11, 2024

Learn more More effective digital engagement with less effort Unified offline and online communications Transition to tools with expert investment in deliverability and digital performance. Digital fundraising is an ongoing process to start with online outreach techniques using websites, emails, and social media.

Digital 52

Digital Fundraising Case Study Advocacy 52

Achieve

JANUARY 31, 2022

While direct mail is often thought of as an old-school outreach technique, it can also appeal to younger audiences like millennials. Even these digital-savvy individuals need a screen break from time to time, and direct mail can provide the perfect opportunity for offline connections. Lastly, it’s never too late to try something new.

Digital 52

Digital Communication Tips Virtual 52