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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. That is, of course, only true if the nonprofit is successful in converting the online donor to an offline giving habit, usually direct mail giving. However, they also take more work to retain. But that simply isn’t true.

Offline 209
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The 2 Key Elements of Successful Fundraising Campaigns

NetWits

— When creating any fundraising campaign there are two items that should always be on your short list list. In fact, without the two we’ll cover in this post you’re guaranteed to finish your campaign, review the results, and be left wanting. So, what are the 2 key elements of successful fundraising campaigns?

Campaign 253
professionals

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Facebook Campaigning in Romania

Amy Sample Ward

I also had the chance to provide a couple presentations to the NGO track, one focused specifically on using facebook for campaigning in Romania. The Local Philanthropy Workshop: Facebook Campaigning in Romania. When it comes to campaigning on facebook, the real question is page vs group. I’d love to hear how it went!

Romania 178
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An 11-Step Guide to Successful Crowdfunding Campaigns for Nonprofit Organizations

Nonprofit Tech for Good

8) Promote your fundraiser offline. If you’re looking to extend your reach beyond social media, there are numerous tactics to help your fundraiser gain more visibility offline. For more ideas about how to use social media to inspire more people to give, read our blog post on fundraising ideas for social media.

Guide 245
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How to Identify, Grow, and Retain Your Most Loyal Donor Base

Nonprofit Tech for Good

According to a recent DonorPerfect study , you can expect that multichannel donors will contribute triple the amount of online-only and offline-only donors. You can even use this platform for a text-to-give campaign. This is your chance to get your offline donors online – but you have to make it easy.

Donor 277
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How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19

Nonprofit Tech for Good

The marketing team of the international nonprofit, Water.org , was quick to evaluate their social content plans as the COVID-19 pandemic spread on and offline in early 2020. Content that considers the user experience on and offline and is created with empathy, sensitivity, and relevance. Instagram.com/water. Twitter.com/water.

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Three Ingredients for Successful Year-End Fundraising

NetWits

Guest post by the one and only Allyson Kapin - co-founder of Rad Campaign and blogger at frogloop – Care2′s nonprofit marketing blog. Check out some of the info and screenshots I shared last week on the Blackbaud webinar Year-End Fundraising Campaigns that Rock with Frank Barry from Blackbaud and Kai MacMahon from Autism Speaks.