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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. That is, of course, only true if the nonprofit is successful in converting the online donor to an offline giving habit, usually direct mail giving. However, they also take more work to retain. But that simply isn’t true.

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How to Transition Your GivingTuesday Campaign into a Year-End Fundraising Push

CauseVox

Beyond viewing GivingTuesday as a standalone event, we can think of it as the starting line for a broader campaign. With updated benchmarks, you’ll have a roadmap to guide your campaign and keep your team focused. Promote it everywhere—email, social media, and your campaign page with automated matching. Here’s how to do it.

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5 Cybersecurity Best Practices for Your Nonprofit

Nonprofit Tech for Good

Below are five simple best practices for your nonprofit to ensure that your staff and your digital marketing and fundraising campaigns are safe and protected. If your website has been taken offline or your data compromised in a cyberattack, you are going to need fast-responding, knowledgeable customer service.

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Facebook Campaigning in Romania

Amy Sample Ward

I also had the chance to provide a couple presentations to the NGO track, one focused specifically on using facebook for campaigning in Romania. The Local Philanthropy Workshop: Facebook Campaigning in Romania. When it comes to campaigning on facebook, the real question is page vs group. I’d love to hear how it went!

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An 11-Step Guide to Successful Crowdfunding Campaigns for Nonprofit Organizations

Nonprofit Tech for Good

8) Promote your fundraiser offline. If you’re looking to extend your reach beyond social media, there are numerous tactics to help your fundraiser gain more visibility offline. For more ideas about how to use social media to inspire more people to give, read our blog post on fundraising ideas for social media.

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22 Statistics About #GivingTuesday Donors Worldwide

Nonprofit Tech for Good

#GivingTuesday 2020 is December 1 and below are important data about GivingTuesday donors to help your nonprofit create a successful campaign. From GivingTuesday : 1) The estimated total of online and offline giving across sixty countries on GivingTuesday 2019 is $1.97 Cryptocurrencies, such as Bitcoin and Ethereum – 0%.

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How to Identify, Grow, and Retain Your Most Loyal Donor Base

Nonprofit Tech for Good

According to a recent DonorPerfect study , you can expect that multichannel donors will contribute triple the amount of online-only and offline-only donors. You can even use this platform for a text-to-give campaign. This is your chance to get your offline donors online – but you have to make it easy.

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