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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Traffic has been called a vanity metric by some, because it is relatively easy to generate new traffic if you are not concerned about the quality. 1) Traffic. 2) Conversion Rates. 3) Engagement.

Metrics 308
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Data-Driven Strategies to Revolutionize Your Association’s Content Marketing

Association Analytics

During the webinar, Association Analytics VP of Strategy and Solutions Bill Conforti emphasized, “We’re talking more about like communications, right? ” Implementing these strategies doesn’t require a complete overhaul of existing systems. The key takeaway is to start small, iterate, and continuously improve.

Content 169
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Planning Your Nonprofit’s Digital Strategy Metrics

Forum One

As we are closing in on the end of January, you have likely be finalizing your nonprofit’s digital strategy plans. From website traffic to email fundraising campaigns, there are a great number of things you need to take into account to review your various communications activities. Website metrics. Email metrics.

Metrics 81
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Use GivingTuesday to Supercharge Your Year-End Giving Campaign

Greater Giving

It’s a perfect opportunity to rally support and build excitement, but it’s not where your year-end campaign should stop. Think of GivingTuesday as the kickoff—a way to inspire your donors and create momentum for a bigger, bolder year-end giving strategy. How to Build a Year-End Giving Campaign (That Includes GivingTuesday) 1.

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Tips for Setting Up Your GivingTuesday Campaign

CauseVox

We understand that a big contributor to a successful GivingTuesday is your fundraising campaign site. Our goal is to make it as easy as possible for you to prepare for December 3, and then execute a solid campaign. Here we’ll go through some tips to consider when setting up your GivingTuesday campaign.

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How to Craft a 2022 Fundraising Strategy for Your Nonprofit

Nonprofit Tech for Good

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Winter 2022. Winter 2022-2023.

Strategy 272
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5 Digital Strategies for Nonprofit Awareness Campaigns

Greater Giving

Awareness campaigns serve as powerful tools to amplify impact and reach a wider audience. An awareness campaign, in essence, is a coordinated effort to increase understanding and recognition of a nonprofit’s mission, cause, or initiatives.