Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. Social Ads: Running a small social advertising campaign can help increase reach, viewership, and engagement substantially. 100 (approx 10k views per $.01).

Raise 330

Raise Fund Phase Audience 330

Association Analytics

OCTOBER 7, 2024

During the webinar, Association Analytics VP of Strategy and Solutions Bill Conforti emphasized, “We’re talking more about like communications, right? ” Implementing these strategies doesn’t require a complete overhaul of existing systems. The key takeaway is to start small, iterate, and continuously improve.

Content 169

Content Marketing Data Strategy 169

Nonprofit Tech for Good

AUGUST 6, 2023

Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

Practice 222

Practice Fundraising Guide Channel 222

Association Analytics

FEBRUARY 20, 2024

Other methods of expanding your visibility include social media campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website. Once you invest in some of these strategies, it’s important to track what works to engage with potential members.

Create 169

Create Strategy Associations Registration 169

Bloomerang

AUGUST 16, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Mastering an analytic approach to strategy and planning. In this post, I’ll explore the fifth strategy. . Master an analytic approach to strategy and planning. This is part five in a six-part series. Mastering relevant content marketing.

Analytics 125

Analytics Strategy Fundraising Benchmark 125

Association Analytics

APRIL 8, 2021

For example, knowing that you want to increase a specific type of membership can make all the difference in measurement, analysis, and strategy. The metrics you use to measure your progress toward a business objective are key performance indicators (KPIs). What metrics could you use to predict whether you will achieve your goals ?

Goal 192

Goal Data Articulate Analysis 192

Nonprofit Tech for Good

AUGUST 9, 2021

Their use of the social network is mostly inconsistent and without strategy – the 10 best practices below are meant to change that. 1) Set up and prioritize LinkedIn Pages in your social media strategy. Finally, prioritize your LinkedIn Page in your overall social media strategy and commit to posting regularly. LinkedIn Pages.

Linkedin 352

Linkedin Practice Social Media Sponsor 352

Nonprofit Tech for Good

JANUARY 17, 2019

A content calendar is the link between posting daily on social media and a social media strategy. Having a calendar lets you see an overview of your social media posts, helping you to create more effective campaigns. The first step is to organise your existing content from previous campaigns and events. 6) Plan your campaigns.

Calendar 269

Calendar Social Media Content Media 269

Nonprofit Tech for Good

JULY 23, 2020

Any time you see an impressive Google Grant case study , the metrics are always made possible through conversion tracking. . Both organizations are using the Maximize Conversions bid strategy, which Google requires. But as part of this award, nonprofits are required to set up and maintain conversion tracking on their website.

Google 304

Google Analytics Track Conversation 304

The Fundraising Authority

DECEMBER 22, 2020

We each have different strengths and weaknesses, and we each have our preferred strategies and tactics. They Focus on Metrics. The only way to know what works, and what doesn’t is to track metrics and return on investment (ROI) for all fundraising tactics. Tagged as: Strategy and Planning. They Prioritize Work.

Effective 208

Effective Fundraising Stream Profit 208

Nonprofit Tech for Good

SEPTEMBER 29, 2019

She advises nonprofits to accelerate their fundraising and engagement efforts through giving and marketing strategies via digital technologies. You can now confidently text message donors information about fundraising campaigns, events, notices, program updates, emergencies, volunteer opportunities, requests for information and much more.

Conversation 261

Conversation Online Giving NPO 261

Nonprofit Tech for Good

JANUARY 10, 2022

In addition, to needing to get your Google Grant Application approved, you will also need to build out your Google Ad accounts with the appropriate campaigns, ad groups, ads, keywords, etc. You will also want to use multiple campaigns and in each you will want multiple ad groups each of which would have at least 3 ads.

Google 325

Google Grant Guide Nonprofit 325

AccelEvents

JULY 23, 2021

Instead, it is an inspired marketing strategy where brands use events to speak directly with an audience. . Known as a promotional strategy or experiential marketing strategy, event marketing allows potential customers, current customers, clients, partners, and brand loyalists the opportunity to connect with a brand in a face-to-face manner.

Marketing 119

Marketing Strategy Guide Sponsor 119

Bloomerang

MARCH 26, 2024

When you’re a busy fundraising professional, it might seem like you’re jumping from one campaign to the next. It seems often easiest to “rinse and repeat” last year’s campaigns. However, I encourage you to take some time to analyze your online fundraising campaigns to optimize your overall fundraising results. Access your data.

Campaign 89

Campaign Tips Online Fundraising 89

Nonprofit Tech for Good

MAY 25, 2024

After all, the difference between a decent strategy and a great strategy could be the difference between failure and success. Automation Tactics 1) Email and Text Campaigns Email and text message campaigns are the core of marketing automation, and nearly everything else falls under this umbrella.

Marketing 187

Marketing Fundraising Test Nonprofit 187

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The tips below will help you with two key objectives: promoting Fundraisers year-round and maximizing their impact during your fundraising campaigns, each of which requires a distinct approach. Campaign Tactics.

Facebook 208

Facebook Raise Fundraising Audience 208

Bloomerang

JULY 5, 2021

Yet too many nonprofits still don’t prioritize donor retention strategies. . I’ve long advocated for adding “wows ” to your donor relationship-building strategy, so this finding particularly struck me. And that’s really the whole point of placing a premium on donor retention strategies. Establish clear success metrics.

Donor 142

Donor Strategy Retention Relationship 142

sgEngage

JUNE 21, 2024

Most nonprofits and educational institutions use a multichannel marketing strategy to engage supporters. Text messages present an impactful opportunity to enhance your marketing strategy and connect with supporters quickly and personally. Look for gaps in your current multichannel strategy. Let’s get started!

Marketing 91

Marketing Strategy Channel Rate 91

DNL OmniMedia

FEBRUARY 16, 2022

Not only are most nonprofits conducting some form of online fundraising, but many are even conducting fully virtual and social media-hosted fundraising campaigns. Your digital strategy defines how you use online marketing. This digital marketing content directly impacts the success of your online fundraising strategies.

Digital 98

Digital Strategy Create Phase 98

Neon CRM

NOVEMBER 17, 2023

But, if you don’t have a membership engagement strategy in place to engage and retain them, you’ll end up losing members just as fast as you can acquire them. Even a basic member engagement strategy can be all you need to excite your current members and entice them to renew for years to come. What is a Membership Engagement Strategy?

Strategy 98

Strategy Measure Social Media Metrics 98

Qgiv

JUNE 23, 2021

As your nonprofit organization continues to grow, it’s time to consider investing in an effective fundraising platform that truly accommodates your nonprofit’s size, financial needs, and developing fundraising strategies. Develop a Strategy. Develop a Strategy. Understand the Giver’s Journey. Let’s begin.

Campaign 98

Campaign Effective Fundraising Nonprofit 98

CauseVox

SEPTEMBER 25, 2024

We understand that a big contributor to a successful GivingTuesday is your fundraising campaign site. Our goal is to make it as easy as possible for you to prepare for December 3, and then execute a solid campaign. Here we’ll go through some tips to consider when setting up your GivingTuesday campaign.

Campaign 89

Campaign Tips Storytelling Site 89

Elevation

DECEMBER 6, 2022

With the right marketing strategy, you can boost engagement, raise brand awareness, and make a lasting impact. Learning how to properly market your mission is vital to the success and longevity of your organization.

Attention 82

Attention Metrics Marketing Campaign 82

Bloomerang

DECEMBER 18, 2024

Nonprofit professionals need distinct strategies for each setting. Solutions-focused donor communication Successful fundraising campaigns highlight specific solutions to financial access barriers. Regular impact reports highlight key metrics, while monthly newsletters feature success stories and upcoming needs.

Homeless 68

Homeless Support Build Strategy 68

Association TV

MARCH 16, 2022

Take the original Old Spice campaign, “The Man Your Man Could Smell Like.” Avoid cliche, jargon and flowery language: are you deploying effective verbal communication strategies with your exemplary and trusted colleague? You won’t always need characters, story arcs and symbolism that would make Fincher blush.

Content 294

Content Create Headline Lithium 294

Association Analytics

DECEMBER 9, 2024

This isn’t wrong, but there’s nuance to be added, and tools to enhance how leaders plan and execute strategies. Each staff member – and perhaps even volunteers – should understand how their role contributes to key metrics, and how they influence the success of the association.

Analytics 169

Analytics Tips Associations Influence 169

EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

Channel 224

Channel Work Fundraising Movie 224

Top Nonprofits

MARCH 12, 2021

It’s the perfect time to reevaluate your fundraising strategies, leaving the less effective approaches in the past, and considering the addition of (or emphasis on) some new ones. But with a limited amount of time and resources, how do you decide which strategies to implement again this year and which to leave behind?

Trend 98

Trend Campaign Fundraising Mobile 98

sgEngage

MAY 27, 2021

Thanksgiving holiday each year, meaning you’ve got plenty of time to craft a successful strategy. As you make your way through this guide, keep in mind that your GivingTuesday strategy shouldn’t only focus on the day itself. You can create a research-based fundraising strategy. . The characteristics of your donor base.

Giving 121

Giving Metrics Retention Demographics 121

Bloomerang

JANUARY 7, 2022

Giving Tuesday drives donations further and acts as the kickoff to your year-end fundraising strategies. . Here at Bloomerang , we help nonprofits make the most of their fundraising every day through the adoption of comprehensive and data-driven strategies. Start a Social Media Outreach Campaign. Follow Up After the Campaign.

Campaign 102

Campaign Ideas Giving Tips 102

Bloomerang

MAY 10, 2021

This may be the most powerful strategy in your entire toolbox. If you ask the marketer to create a campaign case statement, they’ll likely think the market is the whole universe of folks who engage with your organization. Target metrics? Because you didn’t begin your endeavor by asking yourself: . Why am I doing this?”.

Work 134

Work Strategy Volunteer Mail 134

Nonprofit Tech for Good

APRIL 10, 2022

MoveTheWorldUK captures all three complete with emojis and a campaign hashtag: Next, to add credibility to your Twitter Profile, upgrade your account to a Professional Profile and categorize your profile as a “Non-Governmental & Nonprofit Organization.” Be more generous and strategic in your follow back strategy.

Twitter 327

Twitter Practice Social Media Nonprofit 327

Association Analytics

FEBRUARY 14, 2022

Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. This will align the organization by having clear success metrics and KPIs. How does it align with the association’s strategies? Analyze your short and long-term returns.

Analytics 169

Analytics Language Associations Case Study 169

Bloomerang

NOVEMBER 1, 2024

In Part 2 we got specific with 3 of 6 concrete strategies you can employ to meaningfully speak to the needs of today’s and tomorrow’s constituencies, while also meeting your own. Today we’ll finish the 3-part series with a look at strategies 4 – 6. Let’s take a look at these three key strategies. Why is this important?

Tips 88

Tips Strategy Meme Statistics 88

Whole Whale

DECEMBER 19, 2024

At Whole Whale, we’ve seen this fallacy lead to critical strategic mistakes across hundreds of nonprofit campaigns. Value Every Stage Assign appropriate credit to awareness activities Measure engagement metrics Track time-to-conversion Consider assisted conversions 3.

Metrics 52

Metrics Marketing Analytics Awareness 52

Nonprofit Tech for Good

JULY 5, 2019

While your organization accounts work to build an authentic community, share your story, and advance your brand strategy, playing the game as it was intended (person-to-person) can drive even more meaningful engagement with your cause. . There are numerous examples of Giving Tuesday or other campaign-specific toolkits you can find online.

Social Media 264

Social Media Effective Program Media 264

CauseVox

OCTOBER 1, 2024

As nonprofit professionals, we spend a lot of time focused on major donors or on crowdfunding campaigns that target smaller donors. Cultivating relationships and refining your mid-level donor strategy can lead to deeper engagement and long-term loyalty, making them valuable assets in any fundraising plan.

Donor 88

Donor Strategy Create Relationship 88