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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Traffic has been called a vanity metric by some, because it is relatively easy to generate new traffic if you are not concerned about the quality. 5) Retention. 1) Traffic. 3) Engagement.

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5 Fundraising Metrics Every Nonprofit Should Track This Year

The Modern Nonprofit

Estimated Reading Time: 3 minutes 5 Fundraising Metrics Every Nonprofit Should Track This Year In todays data-driven world, you cant afford to guess whats working and whats not in your fundraising efforts. Tracking the right metrics helps you understand your impact, refine your strategies, and maximize your resources.

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Use These 11 Metrics To Evaluate Your End-Of-Year Fundraising Campaign

Bloomerang

After you’re done celebrating your wins, it’s time to evaluate the success of your end-of-year fundraising campaign. . In this post, I’ll walk you through why that’s important and what metrics you should measure. . Why you should evaluate your end-of-year fundraising campaign . Goals and metrics . Key Messages .

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Three Warning Signs Your Association Isn’t Keeping Up with Technology 

.orgSource

Our team designs innovative, tech-forward campaigns to help associations connect with members in meaningful ways. Monitor Key Performance Indicators (KPIs) : Define and track KPIs that align with your strategic goals, such as member engagement, retention, and satisfaction metrics.

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Email Marketing for Nonprofits: The Ultimate How-To Guide

Bloomerang

In this article, we explain why email campaigns are a perfect place to begin engaging your donors and how your nonprofit can use email to its advantage starting today. Fundraising emails When your nonprofit launches a fundraising campaign, its all hands on deck to grow awareness of your initiative and generate a steady flow of donations.

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“Donor retention by the numbers”: Q&A with Caity Craver and Gary Carr

3rd Sector Labs

Third Sector Labs recently co-hosted a donor retention webinar with Caity Craver , CEO of DonorTrends. The topic – “Donor Retention by the Numbers: Demystifying the Leaky Bucket” – focused on how to properly measure donor retention and then use that data to drive improved fundraising results.

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How to improve retention, growth marketing’s golden metric

TechCrunch

Now, imagine the same scenario with the worst retention rate possible, and it quickly sounds like a nightmare. Whether you’re a construction company, software startup or Fortune 500 company, retention is a key metric across customers, employees and partners. Within a company the growth and product teams should fit like a glove.