TechCrunch

DECEMBER 3, 2020

Coronavirus is causing large and small businesses to drastically cut marketing budgets. marketing spend by the end of 2021. Even Google is cutting its marketing budget in half. As marketers move forward, Forrester predicts marketing automation platforms will grow despite an overall decline in marketing technology investment.

ROI 99

ROI Campaign Personal Marketing 99

Nonprofit Tech for Good

APRIL 5, 2024

Marketing your nonprofit’s golf tournament makes up the largest phase of event planning. Fortunately, the right tech tools make marketing your tournament simple, efficient, and low-cost. Fortunately, the right tech tools make marketing your tournament simple, efficient, and low-cost. Email campaigns. Partner marketing.

Marketing 201

Marketing Tech Sponsor Registration 201

sgEngage

AUGUST 8, 2022

When you invest in the stock market, you’re probably looking for a return on your investment, and you almost certainly think about that return in financial terms. ROI is usually shown as a percentage calculated by dividing the net profit or loss by the initial cost. What’s the ROI, for example, of your annual gala?

ROI 96

ROI Campaign Gift Fundraising 96

Nonprofit Tech for Good

MARCH 24, 2011

Your nonprofit’s social media campaigns are only as good as the social media manager running them. Blogging allows your social media manager to easily do that and if the blog is well-designed, then the ROI from blogging can transform your social media campaigns. Facebook, Twitter, and Foursquare are not miracle-producers.

Social Media 261

Social Media Skills Media Management 261

Greater Giving

OCTOBER 29, 2024

Mastering Your GivingTuesday Fundraising Email Campaign: How, When, Why, and Who GivingTuesday is quickly approaching, and it’s the perfect opportunity to inspire generosity and rally support for your cause. Email marketing is a powerful tool that nonprofits can leverage to reach supporters and maximize donations.

email 52

email Campaign Fundraising Template 52

The Next Web

MARCH 2, 2014

Brian Honigman is a marketing consultant, a professional speaker and a freelance writer. The rise of inbound links to your website can help inform your future content marketing efforts by shinning light on what works and what doesn’t. How is your company measuring the ROI of your SEO campaigns?

ROI 159

ROI Measure Websites Analytics 159

.orgSource

JULY 25, 2023

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

Marketing 221

Marketing Team Build Social Media 221

Fast Company Tech

MARCH 18, 2025

At the same time, marketing teams were facing an uphill battle to prove ROI as new digital marketing opportunities, like the rise of video content marketing and the shift towards mobile, led to changing tactics, and budgets came under more scrutiny. Marketing overhauled how the organization viewed them.

ROI 82

ROI Channel Measure Results 82

Nonprofit Tech for Good

NOVEMBER 13, 2013

The foundation of a successful online communications and fundraising campaign is built upon a well-designed, well-written website and e-newsletter. The webinar then closes with a discussion about how to track and report Return on Investment (ROI) for your online communications and fundraising campaign.

Practice 260

Practice Communication Fundraising Free 260

Nonprofit Tech for Good

DECEMBER 3, 2020

This is the sixth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. If your nonprofit is posting four times a week and boosts each post for $5, that’s $80 a month with $20 remaining for special campaigns and experimentation.

Facebook 364

Facebook Practice Nonprofit Social Media 364

Nonprofit Tech for Good

FEBRUARY 14, 2019

The key, though, is doing it in a way that delivers maximum ROI. The Ads Manager interface is not particularly intuitive, and the advertising advice offered by Facebook and third parties is almost always focused on e-commerce rather than nonprofits and advocacy campaigns. 1) Set up a conversion event and create a campaign.

Facebook 233

Facebook Fundraising ROI Metrics 233

Nimble AMS

DECEMBER 18, 2024

Reduced marketing costs Offering exclusive discounts to your existing email list or member base is often less costly than acquiring new leads through paid advertising. Here are a few scenarios where discounting makes the most sense: New member acquisition campaigns. Want to ensure your pricing discounts are profitable?

Associations 103

Associations Adopt Registration Tips 103

Nonprofit Tech for Good

JANUARY 22, 2013

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). If all your tweets are marketing or fundraising focused, then your are hampering your ROI.

Social Media 276

Social Media Train Training Media 276

TechCrunch

JULY 27, 2021

In between A/B testing, customizing targeted ads and formatting for different digital platforms, some design teams are tasked with campaigns that include thousands of images, videos and other visual content. Based in Bangalore, Rocketium automates much of the process, allowing teams to scale-up campaigns while reducing their workload.

Campaign 100

Campaign Team Marketing Create 100

sgEngage

NOVEMBER 20, 2024

By actively bringing together different departments and leading discussions around revenue diversification, you can set measurable goals, evaluate the ROI of each funding source, and make informed decisions about where to invest time and resources. How to Start: Create a time-limited campaign with a unique theme, challenge, or match goal.

Professional 98

Professional Fund Model Build 98

AccelEvents

AUGUST 16, 2021

At each hybrid event, event planners can take advantage of some critical features in order to boost ROI before, during, and after the event takes place. With some planners, event organizers can actually set up multiple levels of event management to truly maximize your hybrid event’s ROI. . CRM and email marketing integrations.

ROI 98

ROI Sponsor Badge Virtual 98

Nonprofit Tech for Good

DECEMBER 13, 2010

Title: Associate Director, Digital Marketing. Who maintains your social media campaigns? Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The last thing we do is measure our market share in the social media space. Are you currently investing resources in mobile marketing i.e,

Social Media 204

Social Media Conservancy Media Interview 204

Nonprofit Tech for Good

MARCH 11, 2022

Here’s why: It boosts the donations of almost any fundraising campaign, helping you to reach your goals. Below, we’ll show you how to build and incorporate a peer-to-peer campaign and share a few fun ideas to try, but first, we’ll explain what sets this form of social fundraising apart. Sounds good, right?

Fundraising 310

Fundraising Nonprofit Donation Social Media 310

Nonprofit Tech for Good

AUGUST 2, 2024

The evolution of golf event-specific technology has elevated the game, making golf event sponsorships even more appealing to businesses looking for high ROI on their marketing or charitable dollars. This immediate visibility provides instant ROI that can be further enhanced by social media and email marketing campaigns.

Sponsor 289

Sponsor Tech Social Media ROI 289

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. It’s also worth sending a postcard campaign to your one-time donors asking them to become monthly donors. And don’t be shy about sending emails!

Practice 342

Practice Fundraising Online Nonprofit 342

Nonprofit Tech for Good

FEBRUARY 14, 2011

However, one thing that is certain is that the ROI (Return on Investment) from e-newsletters is still relatively high compared to other Web-based channels. For me, that ROI translates into webinar attendees and speaking engagements. Consequently, so has my ROI. Twitter has taught me a valuable lesson about social media ROI.

Newsletter 244

Newsletter Social Media Social Media 244

3rd Sector Labs

AUGUST 15, 2014

Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. Our corporate marketers understand the criticality of data all too well, especially retailers. Everyone wants to see their ROI.

Digital 138

Digital Data Marketing Nonprofit 138

DNL OmniMedia

FEBRUARY 3, 2025

Marketing is essential to nonprofit success. However, too many nonprofits waste time, money, and resources conducting outreach without a cohesive marketing strategy. One of the best ways to design or refine your strategy in an efficient and effective way is to leverage nonprofit marketing consulting.

Consultant 52

Consultant Marketing Nonprofit Social Media 52

Forum One

APRIL 27, 2023

But understanding the true components and possibilities of a digital initiative can reveal efficiencies that save time and effort, providing a return on investment (ROI) far greater than anticipated. Positive, efficient interactions are built-in marketing. But the ROI can equally be higher.

ROI 95

ROI Digital Strategy Template 95

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. Hosting and marketing a successful event can require a significant investment of time and resources. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. Let’s jump in!

ROI 81

ROI Strategy Marketing Social Media 81

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. We understand how marketing and technology go hand-in-hand, and throughout this guide, we will focus on how to apply nonprofit marketing best practices using your organizations technology.

Marketing 52

Marketing Guide Nonprofit Social Media 52

TechImpact

JULY 22, 2014

Integrate with offline campaigns. Your direct marketing and other offline marketing campaigns can help support your online campaigns, too. In your next direct marketing blast, be sure to include a line about how much more information is available on your website. Ask for non-financial support.

email 170

email Social Media ROI Offline 170

Nonprofit Tech for Good

APRIL 5, 2021

This is the seventh post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. According to the Open Data Project , of the 89% of nonprofits worldwide that use social media in their digital marketing and fundraising strategy, 75% of those use Instagram.

Practice 363

Practice Nonprofit Social Media Facebook 363

Nonprofit Tech for Good

JULY 22, 2011

Presented by Heather Mansfield of Nonprofit Tech 2.0 , attendees will gain practical knowledge about how to successfully launch and maintain social media and mobile marketing campaigns for your nonprofit. campaigns in order to maximize ROI (Return on Investment).

Social Media 191

Social Media New York Train Training 191

Nonprofit Tech for Good

NOVEMBER 29, 2010

Who maintains your social media campaigns? Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The ROI for us is measured in lives saved more than just the money raised to do so. Are you currently investing resources in mobile marketing i.e, Are they paid, full-time, part-time?

Social Media 251

Social Media Interview Media Examples 251

Nonprofit Tech for Good

DECEMBER 20, 2010

Who maintains your social media campaigns? I drive the strategy for day to day and our campaigns and every now and then, team members that ‘get’ our messaging will hop in and send out a tweet or two. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Are they paid, full-time, part-time?

Social Media 189

Social Media Foundation Media Examples 189

Nonprofit Tech for Good

JULY 18, 2011

Presented by Heather Mansfield of Nonprofit Tech 2.0 , attendees will gain practical knowledge about how to successfully launch and maintain social media and mobile marketing campaigns for your nonprofit. campaigns in order to maximize ROI (Return on Investment).

Social Media 183

Social Media Train Training Delaware 183

Nonprofit Tech for Good

JANUARY 17, 2019

Having a calendar lets you see an overview of your social media posts, helping you to create more effective campaigns. The first step is to organise your existing content from previous campaigns and events. There’s no need to be active on all social channels if you don’t get ROI from them. 6) Plan your campaigns.

Social Media 276

Social Media Calendar Content Media 276

Saleforce Nonprofit

JUNE 22, 2021

Innovative colleges and universities, including USC , Stanford, Purdue, Rutgers, Michigan State, UPenn, and Notre Dame have recently implemented the Salesforce platform to help modernize their fundraising, personalize engagement, and conduct AI-powered research and reporting to inform strategy and measure ROI. Purdue Increases Productivity.

ROI 101

ROI University Education Fundraising 101

Nonprofit Tech for Good

JUNE 8, 2011

The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI. Posting only (boring) marketing content. Blogging is the missing piece in most social-media campaigns. No doubt about it. Make a donation! Not blogging.

Social Media 276

Social Media Media Social Avatar 276

Classy

JULY 30, 2021

He highlights the importance of email marketing, lead generation, outreach campaigns, customer profiling, and acquisition to maximize ROI for all businesses. When launching an email campaign to raise funds, it is imperative to perfect the copy, segment your email lists, fine-tune the graphic assets, and more. Be Thankful.

Sample 121

Sample email Campaign Fundraising 121

Nonprofit Tech for Good

DECEMBER 5, 2010

Who maintains your social media campaigns? Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. If anything, I have been encouraged to develop a solid social media strategy with help from our Director of Marketing, as well as continued support from my fellow marketing staff here.

Social Media 209

Social Media International Interview Media 209