Whole Whale

JULY 30, 2024

GA4 is a tremendous tool for analyzing the success of your campaigns, whether those be from advertising pushes, email blasts, or even in-person marketing efforts! Step 1: Ensure Proper GA4 Installation GA4 is Google’s newest iteration of the Google Analytics platform. While of course, META, Snapchat, TikTok, etc.

Analytics 52

Analytics Google Campaign Data 52

Saleforce Nonprofit

JUNE 22, 2021

Innovative colleges and universities, including USC , Stanford, Purdue, Rutgers, Michigan State, UPenn, and Notre Dame have recently implemented the Salesforce platform to help modernize their fundraising, personalize engagement, and conduct AI-powered research and reporting to inform strategy and measure ROI. About the Author.

University 101

University ROI Michigan Education 101

AccelEvents

JULY 7, 2021

And in response, event marketing and sales teams use virtual events, hybrid events, and in-person events as optimized sales tools for increasing B2B sales. With them, you can refine your marketing efforts and get prospects to convert through a sales funnel. . Can Event Marketing Be Optimized For B2B Sales? Track event ROI.

Marketing 97

Marketing Virtual Awareness Platform 97

.orgSource

APRIL 1, 2024

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Data management platforms are constantly improving their user-friendliness, flexibility, and reporting capacity. Understand the Options The obvious answer to the dilemma is to hire that digital marketing genius as quickly as possible.

Trend 221

Trend Influence Taxonomy China 221

AccelEvents

SEPTEMBER 1, 2021

If you’re an event planner and need to market your event, you might want to take advantage of some free marketing techniques that can really help promote your event. . It’s possible to effectively market your event while sticking to a budget, it just takes a little planning. Developing Your Event Marketing Plan.

Marketing 105

Marketing Virtual Sponsor Social Media 105

NonProfit Hub

JANUARY 28, 2021

a well-established digital marketing automation platform ? email marketing is one of the most effective channels for nonprofit organizations. Here are 5 nonprofit email marketing mistakes to avoid. . As a nonprofit organization, email marketing should be one of your top priorities. Overlooking mobile users.

email 84

email Marketing Spam Rate 84

Qgiv

SEPTEMBER 2, 2024

From planning peer-to-peer fundraisers to properly marketing your online campaigns, there’s an endless number of items on your to-do lists. That’s why it’s essential to carefully choose the right software solutions to support your operations–the right tool can drive a high ROI for your fundraising efforts.

Software 98

Software Effective Nonprofit Collaboration 98

TechImpact

OCTOBER 2, 2014

Nonprofits over the last decade have further shifted their marketing efforts to the online medium. And more specifically, to social media and content marketing. But, a lot of nonprofits have had a difficult optimizing their content marketing efforts, and struggled to see the benefits. Email marketing ROI is around 4,300%.

Stats 226

Stats Content Marketing Change 226

Allegiance Group

JUNE 13, 2024

Your nonprofit needs compelling marketing to engage new and existing supporters to boost brand awareness, cultivate donors, motivate them to volunteer, and more. Many nonprofits across the country see great results from their marketing efforts. But what’s behind successful campaigns like these? Our experts will do it for you.

Marketing 52

Marketing Analysis Nonprofit Audience 52

Nonprofit Tech for Good

MARCH 11, 2022

Here’s why: It boosts the donations of almost any fundraising campaign, helping you to reach your goals. Below, we’ll show you how to build and incorporate a peer-to-peer campaign and share a few fun ideas to try, but first, we’ll explain what sets this form of social fundraising apart. Sounds good, right?

Fundraising 298

Fundraising Cancer Raise Fun 298

Nimble AMS

MARCH 30, 2023

But d o you know the differences between these software and why they ’re so valuable to your organiz ation? Our blog is here to help with a complete explanation of the difference s between AMS and CRM technology, how the platforms pair together , and the benefits for your association. What is customer relationship management ( CRM ) ?

Associations 134

Associations Software Difference ROI 134

AccelEvents

JUNE 21, 2021

Events are a critical part of your marketing strategy. Online events, hybrid events , and even in-person events are critical drivers of brand campaign success. But, there are many other opportunities to take advantage of in the event marketing funnel. . Your Event Marketing Funnel. your marketing/brand goals.

Marketing 91

Marketing Registration Map Virtual 91

AccelEvents

SEPTEMBER 8, 2020

Marketing for a virtual event is much different than marketing for a physical event, which means you need to make sure your marketing plan is up to snuff. . Because marketing for a digital event may need a different tactic, we decided to put together this guide to ensure your upcoming event is a success!

Virtual 95

Virtual Marketing Guide Stream 95

Nonprofit Tech for Good

FEBRUARY 14, 2019

The short answer is, more than ever before, you have to embrace the pay-to-play nature of the platform. The key, though, is doing it in a way that delivers maximum ROI. 1) Set up a conversion event and create a campaign. 1) Set up a conversion event and create a campaign. If you can set a higher budget, go for it.

Facebook 224

Facebook Fundraising ROI Metrics 224

EveryAction

NOVEMBER 9, 2022

If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Check to see if your constituent relationship management (CRM) platform or email marketing system has the ability to A/B test and let your emails race to the finish line!

Gift 207

Gift Consultant Audience email 207

Twenti - Digital Marketing For Nonprofits

MAY 23, 2020

Top 7 Reasons Your Nonprofit Should Be Using Email Marketing. Email marketing can rapidly improve your nonprofits digital marketing strategy and help you gain donations. With so many new social media platforms to use to market your non-profit, you might think email marketing is a little bit outdated, but that’s just not true.

email 52

email Marketing FAQ Profit 52

DipJar

SEPTEMBER 12, 2022

Marketing your mission can be a challenge, especially when you have a lot on your plate. It’s easy to push your marketing efforts to the wayside in order to focus on other, more pressing matters. . However, learning to properly market online and offline is an important opportunity for organizations. Targeting the wrong audience.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Launched in 2002, GlobalGiving.org is a crowdfunding platform for NGOs, charities, and nonprofits worldwide which has raised nearly $500 million online.

Practice 342

Practice Online Fundraising Nonprofit 342

AccelEvents

SEPTEMBER 8, 2020

Marketing for a virtual event is much different than marketing for a physical event, which means you need to make sure your marketing plan is up to snuff. . Because marketing for a digital event may need a different tactic, we decided to put together this guide to ensure your upcoming event is a success!

Virtual 52

Virtual Marketing Guide Stream 52

Achieve

SEPTEMBER 5, 2024

You’ll establish multiple touchpoints with members that keep your association at the top of their minds, and you’ll have an online platform to share all the innovative ideas and strategies you’re using. About the Author Erin Lemons Erin Lemons is the Senior Director of Marketing at Fonteva. Optimize the web experience.

Online 52

Online Associations Metrics ROI 52

sgEngage

AUGUST 1, 2024

This knowledge is invaluable for tailoring your future outreach and marketing efforts. Focus on the marketing and promotion channels that have previously brought in your top donors. By doubling down on these proven methods, you can maximize your marketing ROI and ensure that your outreach efforts are both efficient and effective.

Donor 89

Donor Strategy Channel Method 89

EveryAction

APRIL 5, 2023

Help the board understand the operational benefit a change in technology can bring to fundraising, marketing, communications, public relations, HR, IT, and more. For example, can this new tech augment existing reports and dashboards—or provide more accurate forecasting into campaign revenue, grants, and major giving?

Technology 186

Technology Change Tech Analysis 186

Qgiv

JUNE 23, 2021

If you want to attract more participants to your peer-to-peer fundraising event, consider how you’re marketing it! Read on for Qgiv’s peer-to-peer fundraising best practices for event marketing. Knowing where you can find your audience makes it easier to take a targeted approach to your peer-to-peer event marketing.

Practice 52

Practice Marketing Fundraising Social Media 52

Association Analytics

FEBRUARY 14, 2022

Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Revenue – Seeing data in real-time enables you to maximize your marketing initiatives. Marketing research and performance – you’ll be able to segment and target your marketing tactics.

Analytics 169

Analytics Language Associations Case Study 169

fusionSpan

APRIL 13, 2022

Or what is Marketing Cloud Account Engagement? In today’s digital world all organizations realiz the need to have a robust Marketing Automation Software. Marketing automation software allows you to automate all of your marketing processes, streamline workflows, and track campaign results. Pardot’s new name).

Adwords 52

Adwords ROI Marketing Track 52

Pamela Grow

JUNE 28, 2023

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! That means for every dollar you invest in email campaigns, you can expect an average return of $44. Social media, on the other hand, lags behind with an average ROI of 94%. The numbers don’t lie!

email 52

email Rate Social Media ROI 52

AccelEvents

MARCH 18, 2021

As the event industry moves into the digital age, more and more brands are seeking ways to capture audience engagement and garner revenue through event marketing. Here’s our take on why event marketers need to include hybrid events in their marketing tool belt. How Hybrid Events Can Improve Brand Marketing. Not convinced?

Tools 98

Tools Virtual Hosting Industry 98

Nonprofit Tech for Good

JANUARY 17, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. Having a calendar lets you see an overview of your social media posts, helping you to create more effective campaigns. The first step is to organise your existing content from previous campaigns and events.

Calendar 273

Calendar Social Media Content Media 273

sgEngage

SEPTEMBER 11, 2023

Tips for Marketing Your Charity Golf Tournament 1. Your event website becomes the home base for marketing your golf fundraiser. Simply share a link to the site on all of your nonprofit’s digital channels—email campaigns, organic and/or paid social media, your organization’s event website, personal emails, even your email signature.

Charity 87

Charity Create Sponsor Sample 87

Bloomerang

NOVEMBER 16, 2023

However, many nonprofits don’t know where to start when it comes to implementing text-to-give campaigns. This guide will explain how the process works and ways to optimize your campaigns to raise more from this channel. Your text-to-give campaigns will be safe when you use secure fundraising tools and a reputable service provider.

Mobile 57

Mobile Guide Giving Fundraising 57

Bloomerang

MAY 31, 2022

Keep in mind that successfully carrying out a powerful fundraising strategy requires a strong partnership between your organization’s marketing and fundraising staff. Your marketing plan allows you to connect with a wider audience and inform them of involvement opportunities. We’ll cover: Why you should create a fundraising strategy.

Strategy 104

Strategy Develop Fundraising Nonprofit 104

Allegiance Group

APRIL 15, 2024

Because this process can be so extensive, it’s best to partner with a team of experienced marketing experts when launching a new direct mail program. Direct mail fundraising, sometimes called direct mail solicitation or direct marketing, is the process of mailing requests for support to existing and prospective donors.

Mail 52

Mail Fundraising Nonprofit Channel 52

sgEngage

APRIL 10, 2023

Because of Giving Tuesday’s major fundraising potential, it’s never too early to start planning your campaign. Of course, as one of your most important annual fundraisers, it can be challenging to know where to begin when it comes to planning a Giving Tuesday campaign. billion for charitable causes. Start testing your outreach plans.

Demographics 81

Demographics Retention Donor Research 81

AccelEvents

MARCH 12, 2021

If you are looking to increase brand awareness, you are likely considering marketing strategies like social media takeovers and Youtube channels, among others. But one marketing channel that is sure to make sense is a hybrid event. Why Hybrid Events Make Sense for Brand Awareness.

Awareness 52

Awareness Virtual Sponsor Industry 52

AccelEvents

MARCH 12, 2021

If you are looking to increase brand awareness, you are likely considering marketing strategies like social media takeovers and Youtube channels, among others. But one marketing channel that is sure to make sense is a hybrid event. Why Hybrid Events Make Sense for Brand Awareness.

Awareness 52

Awareness Virtual Sponsor Industry 52

AccelEvents

OCTOBER 8, 2020

The good news is that virtual events can provide even more benefits and a greater return on investment (ROI) than a traditional physical event. . Virtual events can take a lot of the guesswork out of marketing your brand or product. This data can help you follow up with leads and address gaps in your future marketing campaigns. .

Sponsor 98

Sponsor Virtual Audience Demographics 98

Qgiv

MAY 31, 2023

But building a successful social media campaign is more than just creating a page or posting a picture. There are so many options for social media platforms now, but don’t feel like your nonprofit needs to do all of them. Some of the content will be dependent on the platform. But when should you post? And it’s true here.

Social Media 52

Social Media Share Media Social 52