sgEngage

MAY 27, 2021

Donorly’s fundraising strategy guide recommends analyzing aspects of your past campaigns such as: Most and least successful campaigns and appeal tactics. Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). The characteristics of your donor base.

Giving 122

Giving Metrics Retention Demographics 122

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts.

Linkedin 357

Linkedin Practice Social Media Sponsor 357

sgEngage

APRIL 10, 2023

Because of Giving Tuesday’s major fundraising potential, it’s never too early to start planning your campaign. Of course, as one of your most important annual fundraisers, it can be challenging to know where to begin when it comes to planning a Giving Tuesday campaign. billion for charitable causes. Start testing your outreach plans.

Demographics 81

Demographics Retention Donor Research 81

Achieve

MAY 24, 2024

Market your text messaging campaign Before you can start sending your supporters inspiring messages, you need to get your supporters to opt-in to your text messaging campaign. Building up a robust contact list is easy when you have a strong multichannel marketing strategy.

Rate 52

Rate Retention Donor Campaign 52

Achieve

DECEMBER 8, 2022

nonprofit marketing. , Add links on your social media posts that lead back to pages like: Fundraising campaign pages. For example, post a picture of a campaign fundraising thermometer on your Instagram story when you reach a new milestone, or tweet out reminders on the day of an event. to start polls or Q&As.

Social Media 52

Social Media Relationship Donor Media 52

NetWits

DECEMBER 2, 2010

In today’s modern email marketing environments, lots of focus is placed on design and content – which we can all agree are very important aspects of any email campaign. Preference and Opinion – this is something that you can survey or poll your donors on, and collecting this information via an online portal is a great idea.

email 149

email Marketing Mail Metrics 149

AccelEvents

AUGUST 16, 2021

You must set aside planning for your brand’s marketing campaign and the event strategy while putting in place processes before, during, and after the event. . Virtual and hybrid event platforms like Accelevents will have features designed for automating your event marketing efforts. CRM and email marketing integrations.

ROI 98

ROI Badge Synchronous Sponsor 98

ASU Lodestar Center

MAY 20, 2016

Every marketer understands the challenge of competing for attention among a sea of content with limited resources. The problem is even more acute for nonprofits, which typically experience stricter budgets and more mission-related limits on what they can do when they market. Nevertheless, great marketing is possible for nonprofits.

Marketing 40

Marketing Nonprofit Open Source Museum 40

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Those insights should drive messaging and campaigns. This convinced him to keep running successful campaigns for years without change.

Lesson 59

Lesson Fundraising Digital Test 59

AccelEvents

AUGUST 15, 2021

the dates and times, how each of the hosting formats will work, the event management platform for hosting the event online, how to sell tickets, the event marketing, and the post-event strategies. . Map out your marketing strategy (including when speakers are announced and ticketing sales). Hybrid events typically have presenters.

Stream 98

Stream Hosting Virtual Registration 98

AccelEvents

JULY 21, 2021

This leading virtual meeting and event marketing platform has redefined how brands connect with audiences. . Polls, Q&As, and live chats. The platform’s focus on growth acceleration means that lead generation and sales strategies are continuously optimized to your campaign needs. . Primary features include: . Breakout rooms.

Virtual 93

Virtual Platform Stream Hosting 93

Qgiv

JANUARY 16, 2024

Mailchimp | Best software for multichannel marketing Mailchimp is a marketing platform designed to assist you in establishing your nonprofit’s brand and connecting with your supporters. Elevate your nonprofit’s email presence and cut through the junk mail with the help of this versatile marketing software.

Software 52

Software Tools Management Registration 52

AccelEvents

JUNE 3, 2021

These comprehensive platforms are more than just a live stream and live chat; they can provide your conference with interactive tools, features for attendee engagement, polls, chats, signature branding, and augmented reality rooms. . Email Marketing. An event marketer might want landing pages to draw in organic traffic as well.

Platform 40

Platform Online Registration Virtual 40

AccelEvents

JUNE 3, 2021

These comprehensive platforms are more than just a live stream and live chat; they can provide your conference with interactive tools, features for attendee engagement, polls, chats, signature branding, and augmented reality rooms. . Email Marketing. An event marketer might want landing pages to draw in organic traffic as well.

Platform 40

Platform Online Registration Synchronous 40

Bloomerang

FEBRUARY 1, 2023

Fundraising apps are helpful tools that drive your nonprofit’s fundraising campaigns by empowering you to pull in more donations, and there are hundreds to choose from. Or, your marketing team may snap an image at an event and edit it on an app to immediately post on Instagram. Let’s dive right in! Individual tasks.

Org 85

Org Raise Tools Help 85

AccelEvents

JUNE 16, 2021

As more and more brands are turning to events for digital marketing, event marketers need to find ways to improve the event experience, via an event platform. On top of that, event marketers will have streamlined access to analytics, insights, and leads. . CRM Software, Accounting, and Email Marketing Integrations.

Platform 52

Platform Avatar Virtual Registration 52

AccelEvents

NOVEMBER 5, 2020

From event ticketing to marketing, an event planning software allows an event organizer to see all of their tools in one cohesive place. Event marketing and promotion. In this way, a hybrid event combines the best of both worlds and allows you insight into all of these key metrics. . Event design and setup. Agenda builder.

Software 83

Software Virtual Integration Analytics 83

AccelEvents

NOVEMBER 5, 2020

From event ticketing to marketing, an event planning software allows an event organizer to see all of their tools in one cohesive place. Event marketing and promotion. In this way, a hybrid event combines the best of both worlds and allows you insight into all of these key metrics. . Event design and setup. Agenda builder.

Software 59

Software Virtual Integration Analytics 59

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2012

The Open Graph and apps are becoming more and more critical for marketers given the Facebook changes. I can envision apps that promote online campaigns, encourage people to interact with the organization in a certain way, encourage specific actions, track activity, and/or to raise brand awareness.

Music 117

Music Facebook Nonprofit Action 117

Connection Cafe

MAY 4, 2020

In a recent webinar poll , the audience was evenly split when asked what digital transformation means to them. Ray: We had six or seven disparate data systems that made it difficult to impossible to effectively communicate with constituents and to market to them so we could grow our organization.

Digital 29

Digital New York Nonprofit Database 29

Qgiv

APRIL 28, 2021

Knowing how your fundraising campaigns have performed in the past is the first step to pushing yourself and seeing where your nonprofit has the potential to grow. One great example of this is the Free Teacher Market from the Polk Education Foundation. Text m essage marketing. that encourage participation.

Education 52

Education Virtual Fundraising Guide 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2009

. NTEN offered a fantastic Webinar today featuring Randi Zuckerberg, Director of Marketing at Facebook and Adam (didn't get his last name) from the DC Office on the emerging best practices for nonprofits who want to set up Facebook Fan Pages. This is very powerful viral marketing. So is One Campaign and Stanford University.

Facebook 121

Facebook Profile Demographics Nonprofit 121

Connection Cafe

JULY 5, 2017

When it comes to nonprofit marketing , I cringe every time I hear the words “engage”, “engaging” or “engagement.” ” I’ve identified 4 definitions as being the most useful in the online marketing context: To hold the attention of. Use polls to ask a question. Polls are a win-win concept.

Websites 37

Websites Strategy Content Social Media 37

TechImpact

JULY 9, 2014

Nonprofits across the board are putting a greater emphasis on their content marketing efforts. Content marketing in a nutshell is just that. According to a recent study conducted by the Content Marketing Institute, 92% of nonprofits are currently using some form of content marketing. Image courtesy of lmsShortSales.

Content 251

Content Marketing Social Media Metrics 251

Achieve

FEBRUARY 9, 2024

Getting in touch with supporters is critical to your nonprofit’s success, whether you’re promoting an upcoming fundraising campaign or need volunteers for a community program. To improve your online engagement metrics and boost conversions, you’ll need to roll out fresh and creative engagement tactics. Social media polls.

Communication 52

Communication Digital Tips Poll 52

Connection Cafe

MAY 10, 2016

In Philadelphia, many polling places are difficult to find, hidden deep in the recesses of schools, churches, and community centers. The required paper signage identifying polling places must only be posted by the entrance of each location, which means they are often located on side streets out-of-view for anyone on the sidewalks.

Arts 20

Arts Public Philadelphia Artist 20

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

m the Internet Marketing Manager for The Humane Society of the United States. and online advertising campaigns. WHY THIS CAMPAIGN What Vick did was a horrible thing, and dogfighting is a dispicable crime. WHY THIS CAMPAIGN People were buzzing about the issue online and obviously outraged by their comments. s choice award.

Case Study 50

Case Study ROI Social Media Contest 50

Achieve

JANUARY 31, 2022

As a nonprofit marketing or communications specialist, you may have noticed a rising tide of digital fatigue among your supporters when it comes to your organization’s online outreach efforts. . However, perhaps you’ve noticed your online engagement metrics are declining, and you’re looking for fresh ways to engage with your audience. .

Digital 105

Digital Communication Tips Virtual 105

Care2

JANUARY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) by age, interest, activism level).

Newsletter 51

Newsletter Social Media Advocacy Tips 51

AccelEvents

DECEMBER 17, 2020

A large number of registrations will speak to the success of both your content curation and your marketing efforts. . If event registration is low, it may mean that you should revisit your event marketing strategy to redefine your target audience or increase your spending strategically across certain platforms. Email Metrics.

Virtual 52

Virtual Measure Registration Sponsor 52

AccelEvents

DECEMBER 17, 2020

A large number of registrations will speak to the success of both your content curation and your marketing efforts. . If event registration is low, it may mean that you should revisit your event marketing strategy to redefine your target audience or increase your spending strategically across certain platforms. Email Metrics.

Virtual 52

Virtual Measure Registration Sponsor 52

Nonprofit Tech for Good

JULY 10, 2019

That’s why you need to confirm your ideal target audience for each online fundraising campaign. For example, if you want to run a fundraising campaign to appeal to young adults and you know that your Facebook followers are mostly aged between 35-55 then you might want to focus on other channels for your main messaging.

Social 280

Social Fundraising Social Media Channel 280

Achieve

JANUARY 31, 2022

As a nonprofit marketing or communications specialist, you may have noticed a rising tide of digital fatigue among your supporters when it comes to your organization’s online outreach efforts. However, perhaps you’ve noticed your online engagement metrics are declining, and you’re looking for fresh ways to engage with your audience.

Digital 52

Digital Communication Tips Virtual 52

CauseVox

JUNE 5, 2023

About the Presenter Maria Bryan is a nonprofit marketing and messaging strategist with more than fifteen years in the communications and marketing sector. Map Out Campaign Timelines: Determine the start and end dates of your fundraising campaigns, and break them down into key phases. Maria’s content calendar template.

Social Media 64

Social Media Storytelling Media Effective 64

AccelEvents

AUGUST 19, 2020

DON’T forget about metrics. Event organizers should be looking at metrics to understand the dynamic elements of their event. Good for both marketing and engagement, keeping your event top of mind will help attendees to remember the brand and event experience long after the event has passed. . DON’T use the wrong tech.

Virtual 52

Virtual Sponsor Audience Hosting 52

AccelEvents

AUGUST 19, 2020

DON’T forget about metrics. Event organizers should be looking at metrics to understand the dynamic elements of their event. Good for both marketing and engagement, keeping your event top of mind will help attendees to remember the brand and event experience long after the event has passed. . DON’T use the wrong tech.

Virtual 52

Virtual Sponsor Audience Hosting 52

NonProfit Hub

SEPTEMBER 17, 2020

Instagram marketing , including stories, is focused on putting real people in the limelight — staff members, volunteers, people you are helping—and making the content more personal. . To create such targeted content and AR filters, nonprofits can use several Instagram marketing tools , many of which are free or offer reduced nonprofit plans.

Content 83

Content Social Media Story Audience 83