Nonprofit Tech for Good

SEPTEMBER 27, 2020

By Kristina Brunnler , Marketing Manager at MobileCause. Below are simple, yet often overlooked, social media tips to help your nonprofit’s campaign get noticed this #GivingTuesday. Below are simple, yet often overlooked, social media tips to help your nonprofit’s campaign get noticed this #GivingTuesday.

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Nonprofit Tech for Good

APRIL 27, 2023

When nonprofits started to experiment with digital marketing in 1990s and early 2000s, the few tools that were available were expensive and limited in their functionality. Today, the number of low-cost, well-built digital marketing tools is incredible! Ideal for small nonprofits with limited funds for digital marketing.

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NonProfit PRO

JULY 19, 2022

The likelihood of success for your campaign can be attributed to the list used, the offer made, and your creative choices. Here are some best practices you can use to expand your creative choices and optimize your chances for success.

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CauseVox

DECEMBER 5, 2024

As fundraisers, you’re also in charge of putting together end-of-year giving campaigns for your nonprofit. Knowing how much time and effort you spend planning events and campaigns inspired us to create this resource to inspire you with these successful ideas for end-of-year giving campaigns.

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Nonprofit Tech for Good

MARCH 16, 2025

Your website is the foundation upon which your digital marketing and fundraising campaigns are built. How well your nonprofit’s email and social media campaigns perform depends upon how well your website communicates your mission and programs and whether it is optimized to capture leads and inspire action.

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Nonprofit Tech for Good

AUGUST 13, 2021

Presented by: Christy Noel , VP of Digital Marketing Services at MobileCause. We’ve created a 6-week plan to help you run a powerhouse campaign that increases reach and giving. You’ll learn: – A 6-week plan for before, during and after your #GivingTuesday campaign. Cost: Free.

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NonProfit PRO

JULY 25, 2022

Let’s review what makes donors respond to your marketing and how you can improve the effectiveness of your campaign. Your story is essential, and people want to hear it.

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sgEngage

NOVEMBER 13, 2024

Here are five ways to use your digital impact report as a marketing tool: 1. Social media campaigns Social media platforms provide an ideal space to post highlights from your digital impact report. The post 5 Ways to Use Your Digital Impact Report as a Marketing Tool first appeared on The ENGAGE Blog by Blackbaud.

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Nonprofit Tech for Good

OCTOBER 2, 2021

Based on the blog and webinar series called 101 Best Practices for Nonprofits , this webinar will feature the top 10 digital marketing and fundraising trends to watch in 2022. Which types of fundraising campaigns nonprofits should prioritize in 2022, such as tribute giving and crowdfunding. Cost: $20 (USD).

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Nonprofit Tech for Good

MAY 16, 2021

A fundraising campaign soft launch—the release of your campaign to a limited audience prior to the general public—allows your organization to establish early momentum on your campaign. Email #1: Introduce the Campaign. Make it clear what need your campaign is addressing and why it matters to your donors.

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Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. M+R Benchmarks Report. Email #2

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Nonprofit Tech for Good

FEBRUARY 23, 2025

By Rob Leighton , Executive Director at iMission a full-service digital-first marketing agency working exclusively with nonprofits and social sector organizations. Use Salesforce reports and dashboards to analyze giving patterns, engagement with email campaigns, website interactions, and event attendance. Dive deeper!

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Nonprofit Tech for Good

SEPTEMBER 19, 2024

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. the generative search engines spit out an initial list of organizations with performance-plus campaigns. Please cite sources.”

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NonProfit PRO

AUGUST 22, 2022

Constant Contact, a digital marketing platform, announced the launch of SMS Marketing, a new feature that enables organizations to leverage text message campaigns to reach, engage, and retain their customers.

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NonProfit PRO

DECEMBER 9, 2024

Here are the top tips to drive impactful year-end marketing campaigns that turn one-off donors into lifelong supporters.

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Nonprofits Source

NOVEMBER 4, 2024

It can sometimes feel overwhelming, but political campaigns are undeniably good at getting attention. As a nonprofit, you might wonder how you can emulate political campaign marketing strategies and success. Text Banking By this point, almost every American has received at least one text from a political campaign.

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Nonprofit Tech for Good

DECEMBER 27, 2024

Below are five simple best practices for your nonprofit to ensure that your staff and your digital marketing and fundraising campaigns are safe and protected. Nonprofit Tech for Good uses MailChimp for our email marketing and we have enabled double opt-in. Cybersecurity at your nonprofit must be a priority in 2024.

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Byte Technology

JANUARY 14, 2022

A start-up is the most challenging and rewarding project for a marketing agency. We were asked to design and develop a website and create a strategic marketing plan. First step was getting a clear understanding of who their competition was and how they were marketing themselves. They had a very clear vision, which is so helpful.

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Nonprofit Tech for Good

JUNE 1, 2021

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. Of those, 93% use an email marketing service, such as MailChimp or ConstantContact, to send their email newsletters.

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Nonprofit Tech for Good

AUGUST 1, 2021

By Corey Blake , a Digital Fundraising Strategist at MobileCause , where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. A series of short videos like this that tell a little bit about the campaign can really increase visibility and awareness, and lead to more donations.

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Nonprofit Tech for Good

JUNE 20, 2022

Official Rules: Your sweepstakes must have official rules that detail the terms of the campaign. Our all-in-one fundraising and events platform and ready-made campaign templates make setting up your sweepstakes fundraiser a snap. In the ease-of-use department, a sweepstakes campaign definitely comes out on top.

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Nonprofit Tech for Good

OCTOBER 22, 2021

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. From a list of 32 digital marketing and fundraising tools, survey respondents were asked to select the 10 they found most effective.

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Nonprofit Tech for Good

JANUARY 16, 2025

Again, where to feature your social media icons in your newsletter depends upon your digital marketing priorities. 5) Add a call-to-follow to your print campaigns. Another idea is to use QR codes in print campaigns. 2) Include social media icons in your email newsletter. 6) Proactively engage as your nonprofit on social media.

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Nonprofit Tech for Good

FEBRUARY 2, 2025

Here’s how nonprofits are using QR codes to engage their audiences effectively: Fundraising: From charity sweepstakes to crowdfunding campaigns, QR codes placed on postcards, flyers, or social media provide a conduit for instant participation.

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NonProfit PRO

DECEMBER 7, 2021

Instead of marketing resources being devoted to an annual golf tournament, Nicole Williams, associate director of foundation relations and communications, pivoted the organization’s strategy and resources. That campaign earned her NonProfit PRO’s Marketer of the Year.

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Nonprofit Tech for Good

MAY 8, 2023

There’s a lot to learn from them about text marketing. Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. You can use outbound text messages to inform donors about upcoming fundraising events and campaigns.

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Nonprofit Tech for Good

DECEMBER 12, 2023

Your website is the foundation upon which your digital marketing and fundraising campaigns are built. How well your nonprofit’s email and social media campaigns perform depends upon how well your website communicates your mission and programs and whether it is optimized to capture leads and inspire action.

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Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. The mention of conversion rates often makes nonprofit pros cringe, because it sounds technical, like some jargon a marketer would use. 2) Conversion Rates. 3) Engagement.

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Nonprofit Tech for Good

MAY 25, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. This is full-funnel marketing , and to do it effectively you need some technological assistance.

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Nonprofit Tech for Good

NOVEMBER 10, 2024

By Sarah Suarez , Founder and Social Media Strategist for The Social Puzzle – a boutique social media marketing agency which solely focuses on nonprofits so they can concentrate on what really matters, their mission. Update on ongoing campaigns. Offer personal thank-you’s.

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The MatrixFiles

AUGUST 5, 2022

When proposing new initiatives, include the marketing and communications plan in the project budget. But few include all of the costs needed to properly promote the new initiative, costs like copywriting, email drip campaigns, travel, presentation costs, etc. Her advice? Megan’s advice is brilliant.

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Fast Company Tech

MARCH 18, 2025

Effectively engaging with culture in this pursuit has never been more important or desired by brands and marketers than it is right now, thanks to an ever-fragmented media landscape. Yetis product quality is its baseline, but it wears its heart on its sleeve with films that can defy marketing logic yet make perfect brand emotional sense.

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CauseVox

OCTOBER 17, 2024

This efficacy is why we encourage nonprofits to think about utilizing GivingTuesday partnerships in their campaign. GivingTuesday Partnerships Through Matching Gifts Did you know that matching gifts can be a game-changer for your GivingTuesday campaign? Here are a few ideas and ways to approach it. But finding the right donor is key.

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NonProfit PRO

OCTOBER 21, 2021

Download this End-of-Year Giving planning workbook to help you organize what you learned from last year’s campaigns, decide what strategies you want to employ for this year, and set your sights on your goals for the coming months.

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Nonprofit Tech for Good

DECEMBER 20, 2023

retro digital marketing and fundraising strategies are making a comeback as evidenced by high engagement on social media and in email. That said, before mailing out that postcard campaign, ask yourself: Would people like or share this on social media? Over the last year, Nonprofit Tech for Good has observed that many old school a.k.a.

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Nonprofit Tech for Good

FEBRUARY 26, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. Remember that marketing automation tools are SaaS products (or software as a subscription).

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Greater Giving

OCTOBER 29, 2024

Mastering Your GivingTuesday Fundraising Email Campaign: How, When, Why, and Who GivingTuesday is quickly approaching, and it’s the perfect opportunity to inspire generosity and rally support for your cause. Email marketing is a powerful tool that nonprofits can leverage to reach supporters and maximize donations.

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