Bloomerang

NOVEMBER 21, 2024

September Create a campaign theme and offer, logo, and tagline. Set campaign goals. Line up any volunteers or campaign leaders. Design and test your year-end donation page and web overlay for the homepage to spotlight the campaign, incorporating year-end fundraising for nonprofits. What was our average gift amount?

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Calendar Fundraising Gift Social Media 111

Association Analytics

JUNE 25, 2024

Five Types of Membership Campaigns When communicating with members you’re trying to build a rapport with them throughout the year, nurturing that relationship before you actually go in and ask for a renewal or membership relationship. Segmentation Proper segmentation can significantly enhance the effectiveness of renewal campaigns.

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Campaign Associations Communication Channel 169

Nonprofit Tech for Good

SEPTEMBER 16, 2021

6) Don’t Forget A/B Testing. We frequently talk about A/B testing as a digital tactic—and it is! Just because a campaign is already live doesn’t mean you can’t iterate and adjust language along the way. Don’t miss the opportunity to test different iterations of copy on these channels, seeing if results differ between them.

Communication 323

Communication Fundraising Audience Donor 323

Nonprofit Tech for Good

JULY 7, 2022

Creating your next fundraising campaign requires a lot of work: you must identify your goals, your audience, segment your lists, create compelling content, and set up and test everything in your CRM. We are here to help you with 5 ways to supercharge your email campaigns through improved Email Deliverability.

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email Nonprofit NPO Content 343

Nonprofit Tech for Good

JULY 30, 2012

Large nonprofits usually have the expertise and resources necessary to launch and maintain successful online communications and fundraising campaigns. How I chose the nonprofits is that I have a basic set of criteria that I use as a litmus test when I audit nonprofits and their social media campaigns.

Social Media 279

Social Media Media Social Nonprofit 279

Allegiance Group

APRIL 14, 2025

Step 2: Examine Individual Campaign Results What Worked and What Didnt Now that you know where you want to go, Step 2 will help you determine how youre going to get there. This is the time to zoom in on campaign performance. Dig into the details: Look at each campaign in its totality. Direct mail still a top performer?

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Public Media Campaign Channel 52

Nonprofit Tech for Good

JANUARY 10, 2022

In addition, to needing to get your Google Grant Application approved, you will also need to build out your Google Ad accounts with the appropriate campaigns, ad groups, ads, keywords, etc. You will also want to use multiple campaigns and in each you will want multiple ad groups each of which would have at least 3 ads.

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Grant Google Nonprofit Guide 361

Beth's Blog: How Nonprofits Can Use Social Media

MAY 8, 2019

His informative presentation covered the continuum of automated campaigns from “Trigger Campaigns” to “Marketing Automation” to “AI-Driven Campaigns.” Adam traced the history of how fundraising practices, from face-to-face, direct mail, telemarketing, digital, mobile, and AI.

Campaign 115

Campaign Fundraising Donor Adobe 115

Nonprofit Tech for Good

AUGUST 6, 2023

Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

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Fundraising Practice Guide Campaign 246

Bloomerang

DECEMBER 12, 2024

In this article, we explain why email campaigns are a perfect place to begin engaging your donors and how your nonprofit can use email to its advantage starting today. Fundraising emails When your nonprofit launches a fundraising campaign, its all hands on deck to grow awareness of your initiative and generate a steady flow of donations.

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email Marketing Guide Nonprofit 94

The Next Web

SEPTEMBER 5, 2013

Growing your email list is probably one of the hardest things to do when starting up an email marketing campaign. 3: Take advantage of social sharing features for your email campaigns. One in ten clicks in an email campaign are related to social sharing. So there you have it, ten simple tips to get your mailing list started.

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Mail Social Media email Charlotte 128

Candid

AUGUST 18, 2021

For instance, AI can quickly rank individual donors by their likelihood to give to a direct mail appeal right now. . Altogether, these benefits mean healthier fundraising ROIs, efficient campaign planning, and more time for building donor relationships. . Data analysis for planning campaigns is the perfect example.

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Course Fundraising Mail Analysis 130

The Fundraising Authority

DECEMBER 22, 2020

When they need to get in touch with a donor or prospect, they don’t send an e-mail first… they pick up the phone and make a call. Then they follow up with an e-mail. If the non-profit relies on grants and events, good development pros launch a major gift program or an annual giving campaign. They Focus on Metrics.

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Effective Fundraising Profit Donor 208

Bloomerang

JANUARY 7, 2022

Then, we’ll dive into more than 20 campaign ideas that your nonprofit can adopt. . Start a Social Media Outreach Campaign. Launch an Email Marketing Campaign. Launch an Email Marketing Campaign. Test all Software Beforehand. Follow Up After the Campaign. Analyze Campaign Data. Crowdfunding Campaign.

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Campaign Ideas Giving Tips 122

The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

The most reliable way for nonprofits to increase digital engagement is to test different techniques and messages with your own audience to determine what they respond to best, and follow the results. If you’re ready to start improving your digital program through testing, here are five places to get started.

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Test Digital Nonprofit Donation 84

NetWits

JUNE 19, 2012

I was there to share what I’ve learned about engaging email campaigns. A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. They test offers, messaging and more. And perhaps your next tweet or mailing. Relevant content.

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email Social Media Conference Test 150

Nonprofit Tech for Good

SEPTEMBER 29, 2019

You can now confidently text message donors information about fundraising campaigns, events, notices, program updates, emergencies, volunteer opportunities, requests for information and much more. 3) Provide a Text-to-Donate Option for All Campaigns. Start testing these strategies for yourself.

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Conversation Giving Online Tips 262

NetWits

MAY 26, 2011

The knowledge one can gleam from this tool is practically endless–and the resulting testing and site modifications one can make, even more so. A new version of Google Analytics is currently in Beta testing and a future web post will address what you should know before using. Google Analytics Dashboard. What is it?

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Web Report Nonprofit Analytics 251

Amy Sample Ward

MAY 17, 2011

Email Campaigns: Know Your Audience and Get Results. Offline and Direct Mail – be sure to segment your list by folks who would have just received something from you in the mail, some times it works to do messages in tandem, and some times it just doesn’t. View more presentations from Amy Sample Ward. Highlights.

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email Marketing Nebraska Omaha 169

NonProfit Hub

MAY 22, 2020

While working for various nonprofits throughout the past twenty years, I always had such high aspirations for having our End Of Year (Annual Campaign) strategized by May, planned by August and ready to deliver by October. . We all know how hard it is to complete the endless task list for your Annual Campaign in November. Keep it tight.

Campaign 88

Campaign Donor Mail Contact 88

NetWits

DECEMBER 2, 2010

In today’s modern email marketing environments, lots of focus is placed on design and content – which we can all agree are very important aspects of any email campaign. Lastly, when in doubt, segment your e-mail list like you would for direct mail. E-mail Schedules & Strategies. First, Create a Plan.

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email Marketing Mail Communication 149

Bloomerang

DECEMBER 2, 2024

You can consider A/B testing subject lines on future emails or look back at well-performing past subject lines to see what’s resonated with your email audience. The gift of email fundraising is that, unlike direct mail, we have a lot of user data that can help us pinpoint what’s working and what’s not working.

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email Fundraising Rate Donation 118

Everyaction

FEBRUARY 5, 2018

In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action.

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Mail Audience Tools email 67

Allegiance Group

APRIL 3, 2025

Integrate an email campaign with your direct mail appeal and follow up with a phone call based on donor value, if warranted. Following up a direct mail appeal with an email reinforces the need and offers an alternative way to give. You dont always have to ask for a donation in a direct mail appeal letter.

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Donor Tips Retention Mail 52

DNL OmniMedia

DECEMBER 12, 2024

Unlike businesses that market their goods or services for the purpose of making a profit, nonprofit marketing tends to focus on goals like: Raising awareness of the nonprofit’s cause and educating the public about key issues Engaging supporters in the organization’s operations (fundraising campaigns, volunteer opportunities, events, etc.)

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Marketing Nonprofit Guide Social Media 52

Qgiv

SEPTEMBER 14, 2021

Explore this definitive guide to learn more about Giving Tuesday, get great campaign ideas, and soak up some best practices. Giving Tuesday FAQs 15+ Surefire Giving Tuesday Campaign Ideas to Set You Up for Success Giving Tuesday Campaign Best Practices. See how Qgiv can help you bring your Giving Tuesday campaign ideas to life!

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Campaign Ideas Giving Tips 98

CauseVox

SEPTEMBER 7, 2021

Thinking of running a crowdfunding campaign for your nonprofit? After seeing thousands of successful nonprofit crowdfunding campaigns, we’ve seen what strategies work the best to drive more donations for your nonprofit. That means any time you’re soliciting your donors for a particular campaign or project online, you’re crowdfunding!

Campaign 93

Campaign Nonprofit Fundraising Goal 93

DNL OmniMedia

FEBRUARY 3, 2025

Digital marketing strategy support: From social media campaigns to email marketing and everything in between, there are a lot of plates to keep spinning when it comes to digital marketing. A consultant can help you coordinate and prioritize these campaigns. Today, it is likely that direct mail is so effective because of its novelty.

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Consultant Marketing Nonprofit Social Media 52

Nonprofit Tech for Good

FEBRUARY 1, 2011

Who maintains your social media campaigns? With specific social media campaigns, it is easier to have specific goals and measure whether or not you met them with the time allotted. They were supportive and encouraged me to test and experiment. I’d like to mature the efforts we do have while keep experimenting and testing!

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Social Media National Media Interview 191

The Fundraising Authority

MARCH 28, 2021

If the pitch isn’t exactly perfect, you risk failing to connect – which translates into subpar capital campaigns. In today’s media-overloaded world, your message could easily be drowned out by competing emails, social posts, and direct mail. Volunteers offer the perfect opportunity to put this theory to the test.

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Volunteer Donor Storytelling Causes 189

Achieve

MAY 10, 2021

Capital campaigns are multi-year undertakings that can completely reshape how your nonprofit operates. By giving you the support you need to complete a major expansion project or otherwise grow your capacity, a well-planned campaign can unlock new levels of growth while. Testing your initial plans through stakeholder interviews.

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Audience Campaign Phase Donor 83

Saleforce Nonprofit

JUNE 9, 2021

If you’re looking to maximize the biggest season for nonprofit fundraising, now is the time to ensure your data, systems, and marketing campaigns are set up correctly, giving yourself plenty of time to test and iterate for success. So here we go, let’s dig into five ways you can weave digital into your end-of-year fundraising campaign.

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Digital Giving Mail Fundraising 119

Allegiance Group

MARCH 20, 2025

How often have you asked yourself, How can my organization improve its fundraising campaign results? One answer to this critical question is: Evaluate the strength of your appeal copy, specifically the direct mail and email appeals targeted to individual donors. Direct mail fundraising letters are more personal than other methods.

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Mail Fundraising Donor email 52

Care2

AUGUST 12, 2012

As a consultant to nonprofits , I get calls and emails daily from organizations are who are looking to market their online campaigns, grow their email list, and raise more money. Here’s some tips to get you started in planning your long term campaigns. Develop a One-Year Campaign Calendar. A/B testing.

Campaign 71

Campaign Support Strategy Social Network 71

Whole Whale

SEPTEMBER 3, 2021

The tl;dr: after the iOS15 and macOS Monterey update, users who opt into privacy masking through Apple Mail will appear as “opened” regardless of what the user does and some users will be able to mask their email addresses. Now is a great time to start A/B testing copy for subject lines and preheader text as often as you can.

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email Marketing Mail Test 104

3rd Sector Labs

MAY 14, 2014

So, add the term ‘fundraising’ and you understand that we are talking about donor or constituent related data that helps us to understand who our prospective donor is and how we can develop the best relationship possible in order to maximize giving over the course of a campaign or a lifetime. Sounds worthwhile, right?

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Analytics Fundraising Data Database 170

3rd Sector Labs

AUGUST 15, 2014

Using data to drive your digital marketing campaigns is essential. Direct mail might be a primary channel for established donors, but emails and your website might prevail for newer or younger donors. Test targeted messaging prior to launching full campaigns. Next, test different messages to subsets of each segment.

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Digital Data Marketing Nonprofit 138