This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Nonprofit marketing teams and agencies can now automate the creation, integration and tracking of direct mail marketing campaigns with innovative new software that has just launched in the U.S. from Postalytics.
Fundraising Stats. 11% via direct mail/post. For every share on social media, a peer-to-peer fundraising campaign raises an average of $13USD ( CrowdRise ). An average donation to a crowdfunding campaign is $66 USD ( DonorPerfect ). Social Media Stats. Have a stat to add? 10% via bank/wire transfer.
Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. Sending email newsletters with an attachment is an absolute worst practice that is common with BCC email campaigns.
With data from nearly 1,500 nonprofits, nonprofit software provider Neon One has evaluated more than 37,000 email campaigns totaling more than 157 million individual emails for “The Nonprofit Email Report.” The new report provides a look at nonprofit email benchmarks for both large and small organizations.
Try filtering for donors who: have a lifetime gift amount of $500+, 10+ volunteer hours, 10+ soft credited gifts, and gifts coded with your social media campaign or your annual appeal solicitation. You can even use this platform for a text-to-give campaign. Send direct mail, too! Reach them through a text message. Thank them.
It’s troublesome to say the least that nonprofit social media practitioners still struggle to get the buy-in and the support they need from executive staff to launch and maintain successful social media campaigns. Compile stats to share with executive staff. Get social and mobile media buzz in their e-mail inboxes regularly!
Nonprofits can use Dipity to create timelines that highlight their organizational history, current events, and special campaigns. Google Internet Stats :: google.co.uk/intl/en/landing/internetstats. A collection of economic and media trends and stats. intl/en/landing/internetstats. GroupMe :: groupme.com. e-Newsletter.
Nonprofits can use Dipity to create timelines that highlight their organizational history, current events, and special campaigns. Google Internet Stats :: google.co.uk/intl/en/landing/internetstats. A collection of economic and media trends and stats. FrontlineSMS :: frontlinesms.com. intl/en/landing/internetstats.
Nonprofits can use Dipity to create timelines that highlight their organizational history, current events, and special campaigns. Otherwise, nonprofits who already have websites can use Flavors to create landing pages for social media and fundraising campaigns as needed. Google Internet Stats :: google.co.uk/intl/en/landing/internetstats.
First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc). 4) Activate. 5) Acknowledge.
If your nonprofit is already blogging, plot your stats. In fact, social media has increased the consumption of e-mail. Community feedback or lack thereof is a clear indicator on whether your are on the right track with your social media campaign. I didn’t think the world needed another blogger. I was wrong.
Ideal for capturing contact information for your mailing list, event registrations, and even customizing PayPal into your website for donation processing, Wufoo is well-reviewed and reasonably priced. Using Wordle, nonprofits could generate word clouds that add some color and creativity to their online fundraising and outreach campaigns.
Annual Calendar of Social Good and Cause Campaigns :: nonprofitorgs.wordpress.com/annualcalendar. A must-bookmark list of special days that acknowledge social good events and cause campaigns. It’s also worth noting that they have an excellent mobile website which enables nonprofits to make their online advocacy campaigns mobile.
To learn more about how your nonprofit can launch a text messaging campaign, utilize text-to-give and mobile wallet technology, and launch a mobile website, please see my upcoming webinar on mobile technology and mobile fundraising for nonprofits. and your “Thank You” landing pages and e-mails.
Nonprofits can use Dipity to create timelines that highlight their organizational history, current events, and special campaigns. Otherwise, nonprofits who already have websites can use Flavors to create landing pages for social media and fundraising campaigns as needed. Google Internet Stats :: google.co.uk/intl/en/landing/internetstats.
Nonprofits can use Dipity to create timelines that highlight their organizational history, current events, and special campaigns. Google Internet Stats :: google.co.uk/intl/en/landing/internetstats. A collection of economic and media trends and stats. Flipboard :: flipboard.com. A must-download for nonprofit Twitterers!
Nonprofits can use Dipity to create timelines that highlight their organizational history, current events, and special campaigns. Otherwise, nonprofits who already have websites can use Flavors to create landing pages for social media and fundraising campaigns as needed. Google Internet Stats :: google.co.uk/intl/en/landing/internetstats.
In the future you may be building you e-mail and mobile lists by simply bumping smartphones with supporters. Related Links: [STATS] New Study Shows the Mobile Web Will Rule by 2015. Some nonprofits have begun to lay a foundation for their mobile communications strategies. Most haven’t considered it.
I tend to lose more followers, fans and friends on weekends than during the week, and my stats show that there is very little ROI [Return on Investment] in terms of traffic, e-mail newsletter and mobile subscribers, event sign ups, etc. The good news is that I have found using Twitter, Facebook, MySpace, etc. Stay focused on the Good.
But heres the good news: 2025 can be the perfect year to strengthen your donor retention with clear goals , a well-thought-out fundraising calendar , a killer fundraising campaign and a refined donor retention strategy to help you keep your supporters year-round. From these stats, you would have retained 40% of your donors, and lost 60%.
Estimated Reading Time: 2 minutes Your e-newsletter matters more to the success of your campaign than you might think! Instead, social media has been acting as a complement to email campaigns. Here’s a list of what to remember when building your email campaigns: 1. Make it convenient to opt-in to your mailing list.
The AI Content Generator allows customers to automate the copy drafting process for email, text, and social media campaigns. Constant Contact has launched the first multichannel AI content generator built for small businesses and nonprofits.
But donors aren’t the only people who make your fundraising events and campaigns successful, and they aren’t the only people whose needs you should be considering. One of the most effective ways to propel your fundraising event and campaign to the next level, both in terms of financial and promotional support, is through sponsorships.
Note from Beth: As we head into the home stretch of the giving season, there are lots and lots of wonderful holiday giving campaigns and plenty of fundraising data to guide strategy. Telephone, events, Facebook, Twitter, direct mail, website, mobile, in person, peer-to-peer , etc. should all be part of your 2013 fundraising strategy.
We started mailing them in envelopes instead of flats last year. We just finished a significant fundraising campaign in the month of September. Our December newsletter is at the printers now to be mailed the day after election day. We scaled back the newsletters to 4 pages and expanded to three times a year.
By thinking through your fundraising strategy before October 1, you can collect your stories and integrate your efforts, keeping your messaging and images consistent through mail, email, social media, events, and any other channels you may use. So, what does an integrated year-end fundraising campaign look like? Campaign collateral.
Having tools in place to help you monitor, measure, and evaluate your work in real time will help you be more successful with your campaign, better engage with the community, and make more lasting change in the long run. Nutshell Mail – [link]. If you do, check out Nutshell Mail for reports on your various social media presences.
This is why it’s critical to start preparing early for a successful campaign. No matter your donors’ reasons for giving, the stats above show that at the end of the year, they’re ready and willing to give. It’s your job to set up your end-of-year campaign so that you succeed in pulling in last-minute donations.
4 Tips for Year-End Campaigns. It’s the time of year when organizations begin to plan their year-end campaigns. These campaigns will hit mailboxes, inboxes, social media, websites, and even digital ads. . A year-end campaign is not an annual report or a prospectus. There’s even a place for stats. Tell a story.
We’ve all received a fundraising appeal letter in the mail asking us to donate. You may have given money to some of these groups after receiving a request in the mail. Direct mail DOES work after all. However, statistics show that direct mail works. Make sure your mailing list is clean. Lots of people do.
Direct mailcampaigns. Same goes for outcome measurement – you may use outcome stats for marketing purposes, but their primary purpose is program and/or contract management. For a direct mailcampaign, consider creative services, materials, list purchases, postage, etc. Where do you find them?
The Congressional Management Foundation new study, Communicating with Congress: How Citizen Advocacy Is Changing Mail Operations on Capitol Hill provides some good insight." " Donate Your Account | HelpAttack! " The Case for Innovation in Advocacy | Association Advocacy Chick – "I am not an innovator.
While multi-channel outreach such as action alerts, microsites, social media, fundraising appeals, direct mail and telemarketing are good strategies to have in your toolbox to fundraise and market your organization; it’s simply not enough anymore. I’m worried about the lack of nonprofit leadership creating a culture of innovation.
A few weeks ago, HandsOn Network launched The Good & Ready Campaign that leverages interactive technologies and social networking to support their partners, The American Red Cross , Ready.gov and FLASH by recruiting, inspiring and mobilizing volunteers in support of their goals for September, National Emergency Preparedness Month.
This post is all about how you can integrate your social campaigns into your website AND make them trackable. First off, you need to approach social media with the same diligence and attention to detail you use with your direct mail, email, and telemarketing programs. Decide on concrete goals for the campaign.
Check out these stats. So if your organization is not connecting with women in your campaigns, your nonprofit is missing out on major word of mouth marketing. So if your organization is not connecting with women in your campaigns, your nonprofit is missing out on major word of mouth marketing. Women are connectors.
Getting Started with Multi-Channel Fundraising ” In addition to the terrific stats and resources the panelists shared, Gulseth also discussed Earth Justice’s online fundraising success in raising $1.2 They have also been timing campaigns around issues or around offline efforts. Email appends.
What is the key to a viral campaign which combines these outreach tools. In this case, we were talking about how to integrate the use of mobile technology into multi-channel campaigns with an emphasis on social. Allyson Kapin shared some stats about the use of email on mobile devices.
While this window is open, your opportunities for relationship-building are ripe for the picking… You’ve rolled out a new donor acquisition mailing that exceeded projections. You did a crowd-funding campaign and raised enough to fund your new program. The event you labored over for months came in at 12% higher than you anticipated.
When someone joins your nonprofit’s mailing list, you should not treat them like this stressful 0-to-60 Brooklyn BQE onramp. New subscribers should be eased into what your nonprofit is about, the community, mission, stats and language you use to talk about the cause. So how do you set up a welcome series for your nonprofit?
“Declining response rates illustrate a saturated channel with undifferentiated messaging and campaigns, said the report. “This is present in direct mail, telemarketing, and face-to-face solicitation.” Another set of important stats were around website traffic, registrations, and conversion rates.
Nonprofits can use Dipity to create timelines that highlight their organizational history, current events, and special campaigns. Otherwise, nonprofits who already have websites can use Flavors to create landing pages for social media and fundraising campaigns as needed. Google Internet Stats :: google.co.uk/intl/en/landing/internetstats.
60) Search « M+R and NTEN CMS, Email, Fundraising Benchmarks Study | Main | 51% of Donors Not At All Interested in Social Networks » Monday Apr 21 2008 EENs Avatars Campaign Brings Online Marketing to Life Monday, April 21, 2008 at 02:56PM | by Caitlin Ochs Imagine having the ability to translate virtual reality into actual reality.
Once we hit November and we’ve gotten through Halloween, Daylight Savings Time, and the first frost, it’s officially the holiday season – and for nonprofits, that means it’s also time for year-end giving campaigns. It’s marketable, it’s ripe for good storytelling, and can ease the process of coming up with a fresh campaign concept.
We organize all of the trending information in your field so you don't have to. Join 12,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content