Bloomerang

JANUARY 3, 2022

After you’re done celebrating your wins, it’s time to evaluate the success of your end-of-year fundraising campaign. . Why you should evaluate your end-of-year fundraising campaign . Taking stock of how your results compare to your campaign’s goals is the best way to set yourself up for future success. . Key Messages .

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Evaluation Metrics Campaign Fundraising 132

Nonprofit Tech for Good

MAY 16, 2024

These include direct mail, phone calls and messages, and in-person solicitations. The Role of AI in Fundraising Utilizing AI in Charities At its core, AI in fundraising uses AI to analyze data. They can target campaigns and improve donation requests. They also help tailor campaigns to specific donor segments.

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Donation Fundraising Data Donor 278

Bloomerang

DECEMBER 12, 2024

In this article, we explain why email campaigns are a perfect place to begin engaging your donors and how your nonprofit can use email to its advantage starting today. Fundraising emails When your nonprofit launches a fundraising campaign, its all hands on deck to grow awareness of your initiative and generate a steady flow of donations.

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email Marketing Guide Nonprofit 94

Top Nonprofits

APRIL 20, 2022

If you’ve ever led an advocacy campaign, you know that it has an incredible number of moving pieces. As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. That’s why planning is the most important stage in your advocacy campaign. Set clear campaign goals and identify a timeline.

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Advocacy Campaign Tips Volunteer 130

Cloud 4 Good

SEPTEMBER 8, 2021

Your CRM is a key tool for engagement and can drive your fundraising strategy, moves management, campaign analytics, and operational reporting. The Role of a Data Warehouse. Campaign Segmentation. Direct mail is a key part of your fundraising strategy. Cross Channel Analytics. Francis College + Salesforce Marketing Cloud.

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Roles Data Strategy Technology 112

Bloomerang

APRIL 6, 2021

Your team likely spends countless hours planning events and campaigns in order to raise money for programs and projects that will further your cause. . Whether you’re sending general donation requests, sponsorship requests, or end-of-year-appeals, it’s important to amplify your fundraising campaigns as broadly and loudly as possible. .

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Mail Channel Fundraising Strategy 81

Bloomerang

SEPTEMBER 17, 2021

Social media’s role in Giving Tuesday success . Giving Tuesday hinges on the increased role social media plays in our daily lives, which means your nonprofit should make sure you’re set up for success by using these tools to your full advantage. . With that in mind, remember the power of hashtags!

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Roles Giving Social Nonprofit 128

Neon CRM

AUGUST 18, 2023

That’s reason enough to shift your focus to end-of-year giving and get serious about planning a year-end giving campaign. Why is the End-of-Year Giving Campaign So Important? Here’s what it takes to create an effective, strategic end-of-year giving campaign. But where do you start? Give these tips a try.

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Campaign Giving Tips Donor 98

Candid

OCTOBER 23, 2024

I learned that traditional approaches like annual drives, direct mail campaigns, and newsletters felt impersonal, disconnected, and transactional to donors. We had open discussions about our personal attitudes toward fundraising and role-played donor interactions.

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Donor Strategy Relationship Children 105

Qgiv

DECEMBER 10, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. Donation letters are used to request financial contributions or solicit in-kind donations through traditional channels, like direct mail, or using digital channels, like email.

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Template Donation Help Raise 98

The Fundraising Authority

DECEMBER 22, 2020

When they need to get in touch with a donor or prospect, they don’t send an e-mail first… they pick up the phone and make a call. Then they follow up with an e-mail. If the non-profit relies on grants and events, good development pros launch a major gift program or an annual giving campaign. They Focus on Metrics.

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Effective Fundraising Profit Donor 208

Nonprofit Tech for Good

MARCH 6, 2013

If your nonprofit is launching a new program or campaign, definitely write a blog post to share the news and summarize the new program or campaign’s goals. If you launch a new TwitPic campaign, write about that, too. Your role is to give them a word limit, a general topic, and a deadline, and to solicit photos.

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Ideas Content Nonprofit Interview 261

Nonprofit Tech for Good

MAY 7, 2012

in August 2009 and within a few months came to the conclusion that blogging had been the missing piece in my social media campaigns. If your nonprofit is launching a new program or campaign, definitely write a blog post to share the news and summarize the new program or campaign’s goals. That first month Nonprofit Tech 2.0

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Content Ideas Nonprofit Social Media 276

The Verge

APRIL 9, 2021

Workers voted in February and March by mail over whether to join the Retail, Wholesale and Department Store Union (RWDSU), a possibility Amazon fought with anti-union meetings and other aggressive measures. Amazon has long resisted unionization and waged an aggressive campaign in Bessemer.

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Bloomerang

JANUARY 7, 2022

Then, we’ll dive into more than 20 campaign ideas that your nonprofit can adopt. . Start a Social Media Outreach Campaign. Launch an Email Marketing Campaign. Launch an Email Marketing Campaign. Follow Up After the Campaign. Analyze Campaign Data. Giving Tuesday Campaign Ideas. Crowdfunding Campaign.

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Campaign Ideas Giving Tips 122

Nonprofit Tech for Good

MARCH 2, 2010

Nonprofits throughout the world have sent millions upon millions of e-mails, Tweets, bulletins, updates, etc. I will not have much time at all to run this campaign, so if there are any nonprofit folks out there that would like to help by becoming an Admin, just let me know. It’s time. Facebook has been around 6 years.

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CauseVox

OCTOBER 21, 2021

To get started preparing for the most wonderful time of the year for nonprofits and charities, ensure you’ve covered your year-end fundraising basics with this year-end fundraising campaign timeline. Suggestion: Pre-Year End Fundraising Thank You Campaign . By November 1st : Set Goals And Make A Plan.

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Campaign Fundraising Calendar Donor 97

Bloomerang

SEPTEMBER 30, 2021

Traditionally, the fundraising calendar goes out with a bang with nonprofits throwing a year-end giving campaign. The end of summer is a good moment to start planning the year-end giving campaign, lining up the components, and getting the ball rolling in the right direction. Define a year-end giving campaign story.

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Campaign Practice Tips Giving 110

Cloud 4 Good

JUNE 7, 2022

In a previous blog post written by Kestryl Lowrey (Managing Director, Technology Services) and Stephen Earheart (Director, Campaign Services ), Cloud for Good explored the role of data warehouses in nonprofit technology strategies. The role of a data warehouse is to serve as a collection point for an organization’s data.

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Education Roles Strategy Data 84

Nonprofit Tech for Good

DECEMBER 13, 2010

Who maintains your social media campaigns? For my role, social media is only about 30% of my job – I manage our paid online advertising strategy, SEO, and web analytics strategy in addition to social media. Direct mail and e-newsletters are still the leaders. I would say MySpace has dropped off the most for us. Anything else?

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Social Media Conservancy Media Interview 225

Allegiance Group

APRIL 3, 2025

Our team at Allegiance Group + Pursuant are masters of data analysis and creative marketingdiscover the role this plays in donor retention. Integrate an email campaign with your direct mail appeal and follow up with a phone call based on donor value, if warranted. The same is true for a lapsed donor reactivation campaign.

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Donor Tips Retention Mail 52

CauseVox

SEPTEMBER 7, 2021

Thinking of running a crowdfunding campaign for your nonprofit? After seeing thousands of successful nonprofit crowdfunding campaigns, we’ve seen what strategies work the best to drive more donations for your nonprofit. That means any time you’re soliciting your donors for a particular campaign or project online, you’re crowdfunding!

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Campaign Nonprofit Fundraising Goal 93

Bloomerang

NOVEMBER 1, 2024

If sending direct mail, include a QR code that goes to a landing page with multiple giving options. A final word about giving trends and your role Remember, a trend means something is shifting , either as a general inclination or movement, or in a statistically noticeable way.

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Tips Strategy Volunteer Donor 114

Nonprofit Tech for Good

JULY 21, 2019

11% via direct mail/post. 53% of nonprofit staff who are extremely or somewhat satisfied in their current roles donate to the organization where they work ( World-Changing Work Report ). For every share on social media, a peer-to-peer fundraising campaign raises an average of $13USD ( CrowdRise ). 10% via bank/wire transfer.

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Social Media Stats Fundraising Media 279

CauseVox

JANUARY 20, 2025

But heres the good news: 2025 can be the perfect year to strengthen your donor retention with clear goals , a well-thought-out fundraising calendar , a killer fundraising campaign and a refined donor retention strategy to help you keep your supporters year-round. They can come through any channel: email, direct mail, social media.

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Retention Donor Strategy Social Media 115

CauseVox

APRIL 18, 2025

Run a Dedicated Monthly Giving Program Campaign While adding a recurring donation option to your form is a great first step, its not enough on its own. Thats why running a dedicated monthly giving campaign is essential. To start, clearly define your campaign goal. Monthly giving thrives when its paired with intentional outreach.

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Program Giving Donor Gift 53

Nonprofit Tech for Good

SEPTEMBER 21, 2009

Your role is to empower them to fundraise on behalf of your organization. Create an E-mail Petition. E-mail petitions are by far the fastest an easiest way to build your Change.org community. Unlike other online petitions, Change.org e-mail petitions send an e-mail to the target each time someone signs on.

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Practice Nonprofit Myspace Widget 134

Media Cause

AUGUST 31, 2021

Your direct mail appeal is written and approved. Mail and email are, to state the obvious, different. So how can you leverage the good work you’ve done for the mail channel? . We’re not here to besmirch the good name of Direct Mail. The data is clear: Mail remains a vital source of revenue for most nonprofits.

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Nonprofit Tech for Good

JULY 5, 2019

What role does social media play in your overall communications plan? . There are numerous examples of Giving Tuesday or other campaign-specific toolkits you can find online. 7 Keys to an Effective Social Media Ambassador Program. 1) Determine your social media objectives.

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Social Media Media Effective Program 276

NTEN

SEPTEMBER 8, 2010

Friendraising, by the way, is the concept of cultivating and developing relationships for purposes other than soliciting philanthropic gifts, such as for a volunteer role or in an advisory capacity. CC launched Red House@Your House with a mail and e-mail campaign. Below is a chart of the campaign as of June 23, 2009.

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Campaign Community Fundraising Build 65

Network for Good

OCTOBER 14, 2020

1) Brand Your Year-End Campaign Consistently, from Start to Finish. When crafting your year-end campaign, make sure each piece adheres to the same color, font, and graphic style. Consistency between your direct mail, social media posts, and your donation page creates a cohesive message and reinforces your donor’s choice to give.

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Results Strategy Mail Mobile 98

Bloomerang

OCTOBER 3, 2022

Prevents you from launching impactful campaigns. If your data is incomplete or outdated, can you trust that your campaign segments are accurate? Personal touches are important and play a key role in cultivating a one-time gift into a regular donor. Keeps you from reaching the right audience.

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Organization Data Database Donor 136

The Modern Nonprofit

JUNE 20, 2024

Estimated Reading Time: 5 minutes Mastering the Stages of a Nonprofit Capital Campaign There are so many ways to raise funds, from online fundraising efforts and silent auctions to organizing walk-a-thons. Yet, if you’re aiming to really boost what your nonprofit can do for others, starting a capital campaign could be your best bet.

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Campaign Nonprofit Phase Donor 59

Nonprofit Tech for Good

MAY 18, 2013

A well-executed social media campaign requires a time investment and skilled social media manager. At the time of writing the book my hope was that Facebook Community Pages would be phased out, but they have since been given a redesign and now play a significant role in Facebook’s Graph Search. Updates no longer exist.

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Social Media Social Media Chapter 279

sgEngage

OCTOBER 19, 2021

If your organization is large, be sure to include representation from a variety of internal departments and roles in addition to your group of board members and supporters. When we plan campaigns, we can be so focused on the external messaging that we forget to communicate with our internal teams. Meet with Your Internal Teams.

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Communication Story Campaign Social Media 115

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

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Mail Relationship Donor Digital 52

The Verge

JUNE 15, 2020

Six former eBay employees have been charged with a bizarre stalking campaign against an e-commerce newsletter. eBay’s leadership supposedly didn’t know about the the harassment campaign until being notified by law enforcement in August 2019. Texts between an unnamed eBay executive and Baugh. We need to STOP her,” they continued.

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