Pamela Grow

MARCH 9, 2025

Hardly a week passes that I dont get an email like this one from Amanda: We are looking at expanding the number of direct mail campaigns we run. Our campaigns are smaller, maybe 500 to 1,000 pieces mailed. Choosing your print shop is an important decision for the success of your nonprofits direct mail program.

Mail 59

Mail Nonprofit Massachusetts Local 59

NonProfit PRO

SEPTEMBER 1, 2021

You’re probably working hard on your annual appeal, which will hopefully bring in lots of cash both by mail and online. Believe it or not, the holidays and year-end are rapidly approaching.

Giving 265

Giving Campaign Donor Mail 265

sgEngage

NOVEMBER 13, 2024

Social media campaigns Social media platforms provide an ideal space to post highlights from your digital impact report. Digital communication pieces Insights from your digital impact report can easily transfer over to other types of digital communication pieces , like online newsletters, email fundraising campaigns, and blog posts.

Digital 111

Digital Impact Report Marketing 111

Nonprofit Tech for Good

SEPTEMBER 29, 2019

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. Here are our 4 proven ways to improve your online giving page so you can bring in more donations. 1) Make Giving Simple.

Conversation 262

Conversation Online Giving Tips 262

Bloomerang

NOVEMBER 21, 2024

September Create a campaign theme and offer, logo, and tagline. Set campaign goals. Line up any volunteers or campaign leaders. Design and test your year-end donation page and web overlay for the homepage to spotlight the campaign, incorporating year-end fundraising for nonprofits. What was our average gift amount?

Calendar 110

Calendar Fundraising Gift Social Media 110

CauseVox

DECEMBER 2, 2024

Beyond viewing GivingTuesday as a standalone event, we can think of it as the starting line for a broader campaign. With updated benchmarks, you’ll have a roadmap to guide your campaign and keep your team focused. And don’t underestimate the power of direct mail. Here’s how to do it.

Campaign 82

Campaign Fundraising Social Media Gift 82

Nonprofit Tech for Good

NOVEMBER 20, 2021

By Bryna Dilman , Director of Marketing at FrontStream , who offers expert tips to nonprofit organizations planning to move their in-person auctions online. . As nonprofits navigate a new fundraising landscape that has completely changed in just a few short months, one tactic that is gaining momentum is hosting an online auction.

Virtual 254

Virtual Personal Fundraising Tips 254

Nonprofit Tech for Good

AUGUST 19, 2023

As the world becomes increasingly more digital, nonprofits around the globe are recognizing the importance of accepting online donations as a form of giving. Online giving can provide numerous benefits for nonprofits, from increasing donation amounts to improving donor engagement.

Donation 198

Donation Online Giving Digital 198

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

Mail 129

Mail Retention Donor Practice 129

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Join online fundraising communities and ask lots of questions and monitor for great ideas. bulk mail permits, rules and regulations, mail houses).

Fundraising 336

Fundraising Donation Donor Social Media 336

Nonprofit Tech for Good

APRIL 27, 2023

Provided you set aside the time to explore and experiment, your nonprofit can use these free or low-cost tools and resources to significantly improve your digital marketing and fundraising campaigns. Fivver :: fiverr.com Fivver is an online directory of affordable and skilled freelance graphic designers. Websites & Email 1.

Resource 348

Resource Tools Digital Marketing 348

Bloomerang

JULY 26, 2024

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

Mail 120

Mail Roles Digital Fundraising 120

Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. In light of these advances, it’s time for your nonprofit to consider developing its own online recurring giving program.

Donation 342

Donation Nonprofit Gift Donor 342

Nonprofit Tech for Good

JANUARY 13, 2020

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. 4) Add to Mailing List. You did it: your donation appeal was a success.

Action 334

Action Donation Social Media Donor 334

NonProfit PRO

APRIL 30, 2024

M+R's annual “Benchmarks” report revealed five key takeaways on nonprofits' digital fundraising strategies.

Benchmark 288

Benchmark Fundraising Online Report 288

Nonprofit Tech for Good

APRIL 15, 2020

According to the 2019 Blackbaud Charitable Giving Report , online giving grew 6.8% Also important to be aware of is that 26% of online donations made in 2019 occurred on a mobile device. According to Network for Good , one in six online donors will drop out of the donation process if they are sent to a third-party website.

Donation 363

Donation Practice Nonprofit Paypal 363

Nonprofit Tech for Good

JUNE 19, 2019

According to a recent DonorPerfect study , you can expect that multichannel donors will contribute triple the amount of online-only and offline-only donors. You can even use this platform for a text-to-give campaign. Your website serves as the central hub of your organization’s online activity. Send direct mail, too!

Donor 277

Donor Social Media Offline Gift 277

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters.

Fundraising 235

Fundraising Practice Guide Campaign 235

Bloomerang

JANUARY 14, 2025

Similarly, all text-to-give campaigns are a form of mobile giving, but not all mobile giving involves texts. To raise significantly more money through existing email channels, add a link to your online donation page or a mobile email donation button, like the one pictured below. Text-to-give and mobile giving are like poodles and dogs.

Mobile 105

Mobile Giving Guide Nonprofit 105

Bloomerang

MAY 24, 2024

Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Leverage in-person and online event sign-ups.

Mail 110

Mail Build Nonprofit Charity 110

Nonprofit Tech for Good

AUGUST 4, 2023

You’ll see that there is significant overlap between generations, meaning you can develop campaigns that are optimized for multiple types of donors and include more than one way to give. They are comfortable with both online and offline giving, utilizing various digital platforms and crowdfunding campaigns.

Giving 241

Giving Generation North America Social Media 241

The Fundraising Authority

NOVEMBER 23, 2020

The idea is that everyone shops in person on Black Friday (the day after Thanksgiving, for those of you not in the US), everyone shops online on Cyber Monday (the Monday after Black Friday), so why not try to get people to give some of what they have left to those less fortunate (i.e. E-mail is the killer fundraising app on the web.

Profit 190

Profit Social Media Mail Fundraising 190

Nonprofit Tech for Good

NOVEMBER 8, 2018

1) 54% of donors worldwide prefer to give online with a credit or debit card and 9% through PayPal. Increased access to online and mobile giving technology in Africa, Asia, and South America will likely grow these numbers significantly in coming years. 91% vote regularly, 72% sign online petitions, and 27% attend marches and protests.

Trend 245

Trend Global South America Giving 245

Nonprofit Tech for Good

JUNE 1, 2021

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. Sending email newsletters with an attachment is an absolute worst practice that is common with BCC email campaigns.

email 336

email Stats Fundraising Marketing 336

Nonprofit Tech for Good

DECEMBER 20, 2023

2017 Population Matters Infographics Series 2) Postcards [with QR codes] Gen Z rarely receives print mail, so it makes an impact when it arrives. Millennials and Gen X appreciate snail mail that isn’t a bill or a notice of a bill to come. The problem is that most print mail from nonprofits is boring.

Trend 238

Trend Fundraising Marketing Digital 238

Nonprofit Tech for Good

JULY 25, 2019

And with an additional combo of social posts, online landing pages, offers and promotions, and maybe even a little PR, you should have all your bases covered. 4) Sell tickets online — in more than one variety. 7) Get supporters excited through campaign updates. more than campaigns without updates.

Fundraising 278

Fundraising Practice Nonprofit Registration 278

Nonprofit Tech for Good

OCTOBER 11, 2024

29% of online donors say that social media is the communication tool that most inspires them to give [email 27%, website, 18%, print, 12%, TV ad 6%] (According to the Global Trends in Giving Report ). When raising money online (or offline) you must be able to succinctly answer this question for your potential donors: Why this?

Social Media 294

Social Media Donor Media Social 294

Nonprofit Tech for Good

MAY 8, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. You can use outbound text messages to inform donors about upcoming fundraising events and campaigns. The same holds true for donations to charity.

Lesson 303

Lesson Marketing Nonprofit Mobile 303

Top Nonprofits

APRIL 20, 2022

If you’ve ever led an advocacy campaign, you know that it has an incredible number of moving pieces. As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. That’s why planning is the most important stage in your advocacy campaign. Set clear campaign goals and identify a timeline.

Advocacy 130

Advocacy Campaign Tips Volunteer 130

sgEngage

AUGUST 1, 2023

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

Mail 98

Mail Data Marketing Donor 98

Nonprofit Tech for Good

JULY 28, 2013

The number of low-cost or free online resources and tools available to nonprofits today is astounding. Ideal for capturing contact information for your mailing list, event registrations, and even customizing PayPal into your website for donation processing, Wufoo is well-reviewed and reasonably priced. e-Newsletter [see right column].

Free 280

Free Nonprofit Social Media Mobile 280

Nonprofit Tech for Good

JULY 21, 2019

The average online gift in 2018 was $96.40 USD ( Blackbaud Luminate Online Report ). of overall fundraising in 2018 came from online giving ( Charitable Giving Report ). 11% via direct mail/post. Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ). Fundraising Stats. 9% via PayPal.

Social Media 279

Social Media Stats Fundraising Media 279

Bloomerang

JULY 26, 2021

This online appeals post is part two in a six-part series. Mastering online appeals, user experience and messaging. Master online appeals, user experience and messaging. Is it easy to join your mailing list? You’re responsible for bringing in the money, and your donation landing page can make or break your campaign.

Strategy 143

Strategy Online Fundraising Donor 143

Nonprofit Tech for Good

JANUARY 10, 2022

In addition, to needing to get your Google Grant Application approved, you will also need to build out your Google Ad accounts with the appropriate campaigns, ad groups, ads, keywords, etc. You will also want to use multiple campaigns and in each you will want multiple ad groups each of which would have at least 3 ads.

Grant 341

Grant Google Guide Nonprofit 341

Bloomerang

JUNE 20, 2023

Online fundraising has been on an upward trajectory for years. But because of pandemic-related restrictions on in-person interactions, online fundraising increased by 32% in 2020. After a year of significant growth, online fundraising grew by a more modest 3% in 2021 , and the number of gifts increased by 5%. Give from anywhere.

Online 110

Online Fundraising Ideas Guide 110

Bloomerang

JANUARY 7, 2022

Then, we’ll dive into more than 20 campaign ideas that your nonprofit can adopt. . Start a Social Media Outreach Campaign. Launch an Email Marketing Campaign. Launch an Email Marketing Campaign. Follow Up After the Campaign. Analyze Campaign Data. Giving Tuesday Campaign Ideas. Crowdfunding Campaign.

Campaign 121

Campaign Ideas Giving Tips 121

Get Fully Funded

MARCH 8, 2023

Online giving is one of the fastest-growing donation methods. In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. To point direct mail readers to your digital campaigns, your nonprofit can: Use engaging snippets. Let’s get started.

Mail 75

Mail Integration Digital Strategy 75