NonProfit PRO

OCTOBER 5, 2021

20, just as nonprofits were launching or preparing to launch their year-end fundraising email campaigns, Apple implemented its Mail Privacy Protection along with new features that fundamentally alter how organizations conduct their email outreach.

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NonProfit PRO

OCTOBER 3, 2023

There is some incredible work being done through direct mail, but direct response strategies are not a relational approach to your mid-level programs. Here, I break down each of the needed mid-level fundraising program elements.

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NonProfit PRO

SEPTEMBER 22, 2022

Nonprofit marketing teams and agencies can now automate the creation, integration and tracking of direct mail marketing campaigns with innovative new software that has just launched in the U.S. from Postalytics.

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NonProfit PRO

JULY 10, 2023

With the cost of postage increasing July 9 — for the second time this year, it is imperative that nonprofits find a way to save on their direct mail campaigns. Here are some tips on how to save.

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Nonprofit Tech for Good

OCTOBER 15, 2022

Your nonprofit does incredible, life-changing work. Your year-end fundraising campaigns should show your donors what you’ve accomplished together over the past year, and invite them to give toward an even brighter future. Include inspiring stories and testimonials. Use compelling design. Include a clear and compelling call to action.

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NonProfit PRO

JANUARY 13, 2025

Some nonprofits are under the impression that sending multiple mail and email appeals constitutes an intrusion in donors lives. Nonsense.

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Pamela Grow

DECEMBER 11, 2024

Your donors arent just names in your nonprofits CRM. In an age dominated by digital outreach, direct mail fundraising remains a powerful tool for nonprofits to connect with donors. In an age dominated by digital outreach, direct mail fundraising remains a powerful tool for nonprofits to connect with donors.

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Charity Village

JANUARY 9, 2025

Are you curious about how your direct mail campaigns stack up against the rest of the nonprofit sector? Sign-ups are now open to participate in the 2025 Direct Mail Benchmarks report you know and love. The wait is over!

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Pamela Grow

MARCH 9, 2025

Hardly a week passes that I dont get an email like this one from Amanda: We are looking at expanding the number of direct mail campaigns we run. Our campaigns are smaller, maybe 500 to 1,000 pieces mailed. Choosing your print shop is an important decision for the success of your nonprofits direct mail program.

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NonProfit PRO

APRIL 12, 2023

With data from nearly 1,500 nonprofits, nonprofit software provider Neon One has evaluated more than 37,000 email campaigns totaling more than 157 million individual emails for “The Nonprofit Email Report.” The new report provides a look at nonprofit email benchmarks for both large and small organizations.

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CauseVox

DECEMBER 5, 2024

As fundraisers, you’re also in charge of putting together end-of-year giving campaigns for your nonprofit. Knowing how much time and effort you spend planning events and campaigns inspired us to create this resource to inspire you with these successful ideas for end-of-year giving campaigns.

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Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits.

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NonProfit PRO

MARCH 27, 2024

It’s critical to run campaigns that acquire and upgrade donors, but it has to be done right. That’s where campaign testing comes in.

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NonProfit PRO

MAY 15, 2024

Constant Contact announced Campaign Builder, a new way for nonprofits to automate their marketing campaigns.

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NonProfit PRO

JULY 11, 2022

A nonprofit marketing strategy doesn’t necessarily have to be about raising funds. Here are five tips to develop innovative nonprofit marketing campaigns. It is also essential to raise awareness while ensuring you are standing out.

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Nonprofit Tech for Good

APRIL 27, 2023

When nonprofits started to experiment with digital marketing in 1990s and early 2000s, the few tools that were available were expensive and limited in their functionality. Nonprofits can use it to study past versions of their website and to monitor their progress in web design over time. Websites & Email 1. See also OptInMonster.

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NonProfit PRO

AUGUST 5, 2024

Donor acquisition is a major challenge for nonprofits this year. Here are five tips for acquiring donors through direct mail campaigns.

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Wild Apricot

OCTOBER 28, 2024

Nonprofit direct mail fundraising is a great way to find new donors. Here are our best tips for making sure your campaign is a success.

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Mail Tips Fundraising Practice 148

Nonprofit Tech for Good

APRIL 15, 2020

This is the third post in a year-long blog and webinar series called 101 Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. of a nonprofit’s total revenue – and those numbers will continue to grow.

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Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. In light of these advances, it’s time for your nonprofit to consider developing its own online recurring giving program.

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DonorPerfect

NOVEMBER 12, 2024

For nonprofits, direct mail campaigns continue to be a cornerstone of donor engagement, ranking second among supporters’ preferred communication methods. When managed effectively, direct mail campaigns can foster donor engagement and drive contributions.

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Mail Campaign Fundraising Method 52

NonProfit PRO

APRIL 12, 2023

In part 1 of this series, I discussed how to use emotion in nonprofit direct mail to drive results. By doing this in your fundraising campaigns, you will motivate people to donate. The human drive to avoid the pain of loss is extremely motivating. Now let’s discuss how to use loss aversion to increase your donations.

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Results Nonprofit Mail Donation 246

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. Google Grants can be a great fundraising option for almost all nonprofits. So what are Google Ad Grants ? Absolutely.

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Nonprofit Tech for Good

APRIL 26, 2021

By Beth Singer , Principal at Beth Singer Design, LLC – a design and communications firm specializing in nonprofit organizations to help them fundraise, educate, and promote membership and events through design solutions. Make a Blessing/Be a Blessing Campaign. Planned Giving Campaign. Jewish Federations of North America.

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Bloomerang

JANUARY 14, 2025

Chances are, if youre a nonprofit professional, youre curious about how mobile giving can improve your nonprofits fundraising efforts. Similarly, all text-to-give campaigns are a form of mobile giving, but not all mobile giving involves texts. Well cover: What is mobile giving? All poodles are dogs, but not all dogs are poodles.

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Mobile Giving Guide Nonprofit 105

Nonprofit Tech for Good

SEPTEMBER 27, 2021

By Denise Dunbar , a Digital Fundraising Strategist at MobileCause , where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. Make the tribute section a standard element on all donation forms. MobileCause makes it easy for a donor to make a tribute gift.

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NonProfit PRO

SEPTEMBER 1, 2021

You’re probably working hard on your annual appeal, which will hopefully bring in lots of cash both by mail and online. But there’s a new opportunity for nonprofits to bring in that much-needed year-end money and promote the importance of the nonprofit sector: Giving Tuesday.

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Nonprofit Tech for Good

JUNE 1, 2021

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.

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Nonprofit Tech for Good

JULY 31, 2020

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Did you mail out an appeal at a different time? For example, if you hosted a Giving Tuesday campaign in prior years, run a report looking at funds brought in through that campaign.

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Nonprofit Tech for Good

OCTOBER 11, 2024

By Julia Campbell, host of the Nonprofit Nation podcast and founder of the Nonprofit Social Media Summit , a free all-virtual event created to help nonprofits navigate the fast-changing social media landscape to drive more donations. What makes this campaign urgent, timely, and relevant? The answer is a resounding yes.

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CauseVox

DECEMBER 2, 2024

By now, GivingTuesday has become a fixture on nonprofit calendars, inspiring generosity worldwide. Beyond viewing GivingTuesday as a standalone event, we can think of it as the starting line for a broader campaign. With updated benchmarks, you’ll have a roadmap to guide your campaign and keep your team focused.

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NonProfit PRO

NOVEMBER 7, 2022

Informed Delivery can increase the effectiveness of your direct mail fundraising campaign while decreasing your postage costs. With only two more months left to take advantage of its dual benefits, here are the answers to the frequently asked questions I get on this strategy.

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sgEngage

NOVEMBER 13, 2024

Social media campaigns Social media platforms provide an ideal space to post highlights from your digital impact report. Digital communication pieces Insights from your digital impact report can easily transfer over to other types of digital communication pieces , like online newsletters, email fundraising campaigns, and blog posts.

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Nonprofit Tech for Good

DECEMBER 20, 2023

Over the last year, Nonprofit Tech for Good has observed that many old school a.k.a. 1) Infographics [re-designed] In the 2010s, infographics created by nonprofits were consistently the most engaged, posted, shared, and retweeted content on social media, but around 2018, the infographic craze came to an abrupt halt.

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Nonprofit Tech for Good

JULY 25, 2019

Okay, so you’ve decided you’re going to throw a nonprofit fundraising event… virtual high fives. Nonprofit fundraising events can be a great opportunity to bring the support of donors, volunteers, and fundraisers together in real life to rally around your cause, whether it’s through a nationwide 5k or a local bowl-a-thon.

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Nonprofit Tech for Good

JANUARY 12, 2023

Clair , Co-Founder & COO at B Generous – the first-ever platform allowing nonprofit donors to “Donate Now, Pay Later”. They have a charitable and philanthropic mindset, and yet, many nonprofits say millennials aren’t showing up treasure-wise in the same way as previous generations. Millennials are coming into their own income-wise.

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Donation Giving Nonprofit Donor 342

DonorPerfect

NOVEMBER 21, 2024

In today’s digital age, direct mail campaigns remain a powerful tool for nonprofits to connect with donors and drive contributions, especially during critical periods like year-end fundraising. Do you wonder how your fundraising letters actually perform?

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