NonProfit PRO

JULY 10, 2023

With the cost of postage increasing July 9 — for the second time this year, it is imperative that nonprofits find a way to save on their direct mail campaigns. Here are some tips on how to save.

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NonProfit PRO

OCTOBER 13, 2022

There are, however, tried-and-true methods that are essential to the success of a campaign. One of the most effective methods of marketing for nonprofits is direct mail. . Fundraising is the biggest challenge nonprofit organizations face.

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NonProfit PRO

SEPTEMBER 22, 2022

Nonprofit marketing teams and agencies can now automate the creation, integration and tracking of direct mail marketing campaigns with innovative new software that has just launched in the U.S. from Postalytics.

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Nonprofit Tech for Good

OCTOBER 15, 2022

Your year-end fundraising campaigns should show your donors what you’ve accomplished together over the past year, and invite them to give toward an even brighter future. Done well, your year-end campaigns (print, email, and social media) will inspire donors to give generously at year’s end and throughout the year after.

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NonProfit PRO

OCTOBER 5, 2021

20, just as nonprofits were launching or preparing to launch their year-end fundraising email campaigns, Apple implemented its Mail Privacy Protection along with new features that fundamentally alter how organizations conduct their email outreach.

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The Fundraising Authority

DECEMBER 5, 2020

If you want to know how to run an amazing year-end fundraising campaign (both online and offline) for your organization, check out our three part series How to Do Year-End Fundraising the Right Way. Today, I want to present a sample year-end fundraising e-mail for a fictional non-profit organization. The Background Behind the Letter.

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Association Analytics

JUNE 25, 2024

Five Types of Membership Campaigns When communicating with members you’re trying to build a rapport with them throughout the year, nurturing that relationship before you actually go in and ask for a renewal or membership relationship. Segmentation Proper segmentation can significantly enhance the effectiveness of renewal campaigns.

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Neon CRM

NOVEMBER 15, 2023

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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Achieve

JUNE 2, 2021

For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . direct mail campaigns. benefits of direct mail. direct mail and digital marketing. can work together to create more effective campaigns than either can alone. . Benefits of Direct Mail.

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NonProfit PRO

MARCH 27, 2024

It’s critical to run campaigns that acquire and upgrade donors, but it has to be done right. That’s where campaign testing comes in.

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Bloomerang

JULY 26, 2024

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

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NonProfit PRO

NOVEMBER 8, 2023

It’s not too late to engage donors in 2023 with a custom-designed, creative holiday stewardship campaign, calendar year end or winter appeal. Creative design and personalized messaging can help donors visualize their impact, see themselves as part of your community, and feel inspired to make their next gift.

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Bloomerang

MAY 24, 2024

Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Start with those closest to you (e.g.,

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NonProfit PRO

AUGUST 5, 2024

Here are five tips for acquiring donors through direct mail campaigns. Donor acquisition is a major challenge for nonprofits this year.

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Allegiance Group

APRIL 15, 2024

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. Does direct mail work? Contact Us!

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The NonProfit Times

OCTOBER 23, 2024

There were four major categories – Digital Channel, Direct Mail Campaign, Multi-Channel Campaign and Workhorse Campaign with subcategories such as acquisition/prospecting, major donor, reinstatement and special appeal. link] The post Fundraising Campaigns Take Top Honors appeared first on The NonProfit Times.

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NonProfit PRO

MAY 15, 2024

Constant Contact announced Campaign Builder, a new way for nonprofits to automate their marketing campaigns.

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M+R

JUNE 5, 2023

Read time: 5 minutes It’s 1980, and you hear the mail slot clank down the hallway. That version of you — now sitting on a valuable piece of real estate — probably had their address bought by a man named Paul Weyrich, a pioneer of conservative political direct mail. It grew from there: more campaigns hired him, and his lists grew.

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Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

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Greater Giving

NOVEMBER 18, 2024

It’s a perfect opportunity to rally support and build excitement, but it’s not where your year-end campaign should stop. Here’s the deal: a well-planned year-end campaign isn’t just about hitting your goals. How to Build a Year-End Giving Campaign (That Includes GivingTuesday) 1. Need help planning your campaign?

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Get Fully Funded

MARCH 8, 2023

We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. To point direct mail readers to your digital campaigns, your nonprofit can: Use engaging snippets. You can also include URLs on mail, but remember to keep them short and easy to spell.

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NonProfit PRO

NOVEMBER 17, 2021

Emails, social media posts, direct mail, phone calls — there are so many ways to reach donors. However, text messaging has emerged as an effective way to make a big impact for your next fundraising campaign. Sign up for this webinar to learn more about UNHCR’s success and how to add text messaging to your donor cultivation toolkit.

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OneCause

JUNE 14, 2021

When your nonprofit is planning your fundraising campaigns, it can be difficult to decide which channels to pursue for sending appeals. While it’s true that direct mail isn’t the preferred venue for conversation between friends any longer, it’s still an effective channel to fundraise for nonprofit organizations. Let’s get started.

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sgEngage

AUGUST 1, 2023

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

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Wild Apricot

AUGUST 7, 2020

Despite the COVID-19 pandemic, it might actually be a great time to fundraise through direct mail. Here are our best tips for making sure your campaign is a success.

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Allegiance Group

FEBRUARY 14, 2023

This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. When planning an acquisition campaign, you should project revenue for the first gift and subsequent year giving. Set your acquisition goals and budget.

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NonProfit PRO

APRIL 12, 2023

With data from nearly 1,500 nonprofits, nonprofit software provider Neon One has evaluated more than 37,000 email campaigns totaling more than 157 million individual emails for “The Nonprofit Email Report.” The new report provides a look at nonprofit email benchmarks for both large and small organizations.

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NonProfit PRO

NOVEMBER 7, 2022

Informed Delivery can increase the effectiveness of your direct mail fundraising campaign while decreasing your postage costs. With only two more months left to take advantage of its dual benefits, here are the answers to the frequently asked questions I get on this strategy.

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NonProfit PRO

JULY 24, 2023

GiveCentral will launch its 20 for 20 Campaign to help nonprofits increase their engagement and giving by 20% in 20 weeks beginning Q4, where the most charitable giving happens. The campaign will capitalize on giving strategies around calendar events, holidays, and social media holidays in Q4.

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Neon CRM

AUGUST 18, 2023

That’s reason enough to shift your focus to end-of-year giving and get serious about planning a year-end giving campaign. Why is the End-of-Year Giving Campaign So Important? Here’s what it takes to create an effective, strategic end-of-year giving campaign. But where do you start? Give these tips a try.

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NonProfit PRO

OCTOBER 21, 2021

As a result, retention rates have been declining over the past three years, which makes end-of-year mailings critical to the organization. Historically, due to a mandatory quiet period after Christmas, Toys for Tots did not resume development efforts until the spring.

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Bloomerang

APRIL 6, 2021

Your team likely spends countless hours planning events and campaigns in order to raise money for programs and projects that will further your cause. . Whether you’re sending general donation requests, sponsorship requests, or end-of-year-appeals, it’s important to amplify your fundraising campaigns as broadly and loudly as possible. .

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NonProfit PRO

SEPTEMBER 1, 2021

You’re probably working hard on your annual appeal, which will hopefully bring in lots of cash both by mail and online. Believe it or not, the holidays and year-end are rapidly approaching.

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NonProfit PRO

JULY 11, 2022

Here are five tips to develop innovative nonprofit marketing campaigns. A nonprofit marketing strategy doesn’t necessarily have to be about raising funds. It is also essential to raise awareness while ensuring you are standing out.

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Elevation

DECEMBER 21, 2021

The golden rule of data science holds true: junk in, junk out–aka, there will be no successful communications campaign without cleaning your mailing list. Whether you are a national nonprofit or an all-volunteer organization or anything in between, there are multiple reasons why cleaning your contact database isn’t an optional task.

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NonProfit Hub

JANUARY 5, 2021

The two most prominent fundraising channels for nonprofits are direct mail and email. Here are the pros and cons of mail vs. email. . These tips can help you step up your email campaigns and make sure you’re getting the most from your fundraising efforts. . Direct Mail. Ease of Use. Initial Price.

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NonProfit PRO

APRIL 12, 2023

In part 1 of this series, I discussed how to use emotion in nonprofit direct mail to drive results. By doing this in your fundraising campaigns, you will motivate people to donate. The human drive to avoid the pain of loss is extremely motivating. Now let’s discuss how to use loss aversion to increase your donations.

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