M+R

JUNE 5, 2023

It grew from there: more campaigns hired him, and his lists grew. As digital citizens break off into smaller and smaller communities — and have seen every type of marketing copy and tactic in the book — organizations and institutions need new inroads. Then interest groups followed suit. Evangelicals. Taxpayer” groups.

Conservancy 98

Conservancy Influence Mail Headline 98

Media Cause

AUGUST 28, 2024

This is not the time for click-bait type headlines or clever messaging that may appear disingenuous. Purpose & Goals Political fundraising is geared toward financing electoral campaigns, advocacy efforts, and lobbying activities.

Trend 59

Trend Fundraising Influence Demographics 59

The NonProfit Times

JULY 16, 2024

Experience management and direct response fundraising firm Moore has released its Moore Audience-Centric Testing Suite (ACTS), a packaged suite of testing tools designed to enhance the effectiveness of fundraising creative and communications across all marketing channels. Using generative AI, content marketers save an average of 12.2

Template 52

Template Test Channel Storytelling 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. This is pure genius for enlisting others to spread their message.

Charity 131

Charity Lesson Marketing Digital 131

Nonprofit Tech for Good

JULY 4, 2021

That’s because a digital strategy can truly transform every aspect of your organization’s work – from marketing to events. That’s why peer-to-peer fundraising campaigns do so well – people want to give to their friends, or their friends’ friends, and rally around their loved ones. Secure a major donor for a matching gift campaign.

Ideas 344

Ideas Online Fundraising Social Media 344

Pamela Grow

JUNE 28, 2023

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! That means for every dollar you invest in email campaigns, you can expect an average return of $44. Email marketing offers an unmatched ROI, a vast potential reach, and higher engagement rates compared to social media.

email 52

email Rate Social Media ROI 52

Bloomerang

APRIL 11, 2023

Successful event marketing starts with knowing how to reach your target audience. We’ll highlight best practices for promoting events on Instagram using creative marketing strategies that will help your opportunity stand out from the crowd. Allow event headliners or speakers to do an Instagram takeover. Recruit event volunteers.

Contest 90

Contest Headline Social Media Survey 90

M+R

JUNE 24, 2021

Then I did the other thing I do in a crisis: I talked to my very smart colleagues about what we’re going to do about this major new marketing challenge. . Marketers like me use those cookies to personalize your experience in the future. Here’s what we came up with: First, a little scene setting.

Headline 97

Headline Delicious Attitude Calendar 97

Bloomerang

JUNE 21, 2024

Back about 15 years ago, I learned much of what I know about content, inbound marketing, and social engagement from him. I just listened to a podcast episode featuring Paul Roetzer , founder and CEO of Marketing AI Institute, and want to share some of his tips. That was then; this is now. You can’t simply listen to what others do.

Policy 99

Policy Podcast Images Charity 99

ASU Lodestar Center

OCTOBER 24, 2017

Email marketing is an essential piece of any nonprofit communication strategy, especially if it's going to be used as a tool for donor engagement and fundraising campaigns. If you use these tips to improve your email marketing strategy , then you will see increased donor and volunteer engagement for your nonprofit.

email 40

email Marketing Tips Captivate 40

Greater Giving

APRIL 11, 2023

Provide Data Insights Generate Engaging Content ChatGPT can assist fundraiser professionals in generating engaging content ideas for their fundraising campaigns. ChatGPT can assist by providing ideas for event themes, activities, and marketing strategies. Provide Data Insights Data analysis is an essential part of fundraising.

Fundraising 40

Fundraising Demographics Headline Professional 40

Nonprofit Tech for Good

AUGUST 10, 2018

The first question that probably comes to your mind when reading this headline is – “Pinterest? Pinterest often gets lost in the all the breathless media coverage of Instagram and Facebook, but it’s still a marketing powerhouse to be reckoned with. That’s just for pinning clothing and home improvement ideas, right?”.

Storytelling 171

Storytelling Social Media Nonprofit YouTube 171

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Your organization’s name is featured in their headlines and your organization’s page is listed and linked on their profiles.

Linkedin 357

Linkedin Practice Social Media Sponsor 357

The Fundraising Authority

MAY 8, 2021

It helps your marketing budget go far without a digital advertising background. It also provides templates for typical Google Ads campaigns that you can easily customize. The first one is called “Smart Campaigns.” When you set up an ad campaign, you will choose your ads’ settings. all networks).

Grant 152

Grant Google Search Application 152

Pamela Grow

MARCH 10, 2021

Download our Annual Fundraising & Marketing Calendar to stay on top of important dates. The story you use in your May e-news can be used in your April fundraising campaign. Then I’ll test them in the Advanced Marketing Institute’s Headline Analyzer, where I’ll get a score. Repurpose, repurpose, repurpose.

Newsletter 88

Newsletter email Headline Nonprofit 88

Get Fully Funded

OCTOBER 7, 2021

Nonprofit advocacy campaigns give your supporters a new way to get involved while furthering your mission through grassroots action. Nonprofit advocacy campaigns require focused planning and robust software solutions and outreach resources. Market your advocacy campaign on multiple platforms. Focus on volunteer retention.

Advocacy 59

Advocacy Strategy Nonprofit Volunteer 59

Nonprofit Tech for Good

MAY 25, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. This is full-funnel marketing , and to do it effectively you need some technological assistance.

Marketing 197

Marketing Fundraising Test Nonprofit 197

Media Cause

FEBRUARY 27, 2024

There are, and always will be, other headlines, but your supporters are your supporters because they care about your work. Policy and marketing team members within your nonprofit can make a great team to plan accordingly. And, with Giving Tuesday falling in December, the end-of-year calendar hits differently this year.

Communication 59

Communication Support Calendar Advocacy 59

M+R

MAY 31, 2024

Here’s what we recommend to mitigate impacts on Google search specifically: Make sure you’re using Google’s value-based, AI-fueled Smart Bidding for your standard search campaigns. This new add-on to the Google Ads interface can help recommend keywords and headlines to improve campaign performance. Looking to build your brand?

Search 45

Search Experiment Google Benchmark 45

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

Lesson 59

Lesson Fundraising Digital Test 59

NonProfit Hub

FEBRUARY 11, 2016

Your marketing plan could be in pieces and you might not even know it. A direct mail piece sent, an email marketing campaign received on the same day with a different message. No, probably not intentionally; but these are the types of things that could easily happen without an integrated marketing plan in place.

Marketing 28

Marketing Integration Headline Mail 28

Connection Cafe

APRIL 29, 2014

A modern marketing geek, crossfitter, Michigan State alum and tex-mex obsessed. Marketing Manager at Blackbaud – follow Clare @clareinatx. . I decided Marketing was the way to go – it was artistic, content-driven and right up my alley – and I could avoid math. Do some science.

Marketing 37

Marketing Donor Michigan Test 37

Tech Soup

SEPTEMBER 1, 2015

Getting the media to cover your organization's fundraising campaign can help you reach new donors, garner larger donations, and become a well-known, trusted entity in your community. But working with the media is tricky, especially if you don't have a dedicated marketing or press relations person on staff. Be Media-Friendly.

Campaign 36

Campaign Tips Media Press 36

The Fundraising Authority

NOVEMBER 22, 2022

” That headline didn’t create much of a stir when we first wrote the article in 2013. First off, can we agree that headline was pretty harsh? You have plenty of marketing capacity, and. The tried and true year-end giving campaign. “Avoid GivingTuesday Like the Plague!” It looks like, unless.

Giving 30

Giving Headline Philanthropy Gift 30

Neon CRM

NOVEMBER 29, 2023

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. Let’s take a look at the impact of what we call the “Generosity Experience”—the overall trust that a supporter has when interacting with a nonprofit’s marketing, revenue, or impact activities. Where Do Donors Give?

Lesson 52

Lesson North America New York Kentucky 52

Nonprofit Tech for Good

AUGUST 23, 2015

A decade ago a nonprofit could get by with winging it online and use the low-overhead excuse for poor online communications (we spend no money on marketing!), Create and rotate on a regular basis promotional graphics for publications, special events, volunteer recruitment programs, special fundraising campaigns, etc. but not today.

Design 100

Design Practice Plugin Headline 100

Get Fully Funded

MARCH 14, 2022

Building a donor-friendly website is a complex job – part marketing and part technical. But it’s really not hard, thanks to some great tools available on the market and the tips I’m about to give you. There are four main players in the market: Squarespace , Weebly , Wix , and WordPress. You just drag-and-drop.

Profit 124

Profit Websites Build Work 124

Nonprofits Source

APRIL 19, 2017

To test the theory, I recently ran a remarketing campaign on Facebook promoting my article, “ How To Get More Online Donations With Content Marketing.” Even better, setting up a remarketing campaign on Facebook is extremely simple: First, you’ll need to set up a tracking code on your site. Live Chat Support.

Ideas 111

Ideas Donation Online Strategy 111

Care2

MAY 18, 2012

Paige spoke at a luncheon that Care2 sponsored of the Direct Marketing Association of Washington (DMAW). So what was the big picture "headline?" The Increase in Revenue Per Donor Is Still Not Compensating for the Declining Quantity of Donors," Paige told us is the headline from the survey. The full report is here.

Donation 72

Donation Studies Headline Washington 72

Connection Cafe

JANUARY 30, 2017

Is your leadership team clear on how you will respond, and do your marketing and advocacy leads have insight into what your position is? Are your program team and your marketing teams connected and ready to amplify your voice? Literally, hundreds of new influencers shared about the campaign. Their Impact was Clear.

Headline 20

Headline Lesson Time Influence 20

Nonprofit Tech for Good

NOVEMBER 29, 2010

Who maintains your social media campaigns? Are you currently investing resources in mobile marketing i.e, These were both donated, but we are investing in a text-to-give campaign with Mobile Commons that isn’t quite breaking even yet, but I think it has potential. Are they paid, full-time, part-time?

Social Media 241

Social Media Interview Examples Media 241

Care2

FEBRUARY 29, 2012

That's a lot of competition for all you nonprofit campaigners and bloggers. Be Compelling – Use staggering stats that illustrate your key points or share pertinent statistics about the key issue or campaign you are working on. Utilize bullets, short paragraphs, and bolded headlines to make the blog posts scannable.

Tips 67

Tips Headline Web Wikipedia 67

Connection Cafe

FEBRUARY 24, 2016

There’s a flurry of conversation happening about the issues your organization works on that can move the needle on your campaign. Impact conversations that are relevant to your campaign. It’s critical that organizations understand how, and if, their supporters are talking about their campaigns and issue areas. But it’s all good.

Influence 20

Influence Conversation Campaign Yemen 20

Nonprofits Source

JULY 9, 2018

It’s no secret then that nonprofits are shifting their fundraising strategies towards online campaigns to meet their financial and marketing goals. Fund a need campaigns. Over eight campaigns from 2014 through 2018, Make-A-Wish Colorado was able to raise nearly $771,000. Text-to-give donations.

Puerto Rico 94

Puerto Rico Mobile Goal Fundraising 94

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 23, 2013

” This summer, it sparked news headlines worldwide, attracted a crowd of 10,000 people—some in costumes, others with feline companions, all cat lovers. Cats looking sweet, doing funny things or, well, just being cats, have proved irrefutable online hits on the web and savvy marketers are all too aware of this.

Examples 108

Examples Profit Content New Zealand 108

Nonprofit Tech for Good

JANUARY 7, 2024

a Google-certified digital marketing agency focused on the Google Ad Grants Program and recommended 600+ clients. How to Create Your First Campaign Creating your first Google Ad Grants campaign is an exciting step toward expanding your nonprofit organization’s reach. By Oskar Sznajder , Co-founder of Webup! –

Google 280

Google Grant Guide Policy 280

Nonprofits Source

NOVEMBER 3, 2022

You might also feel overshadowed by all the big guys who have the resources to conduct massive outreach campaigns. According to protocol 80 , these CTAs boast an impressive ROI—more than 90% of visitors who read your headline also read your CTA copy. Some classic examples include “Donate Now!” or “Contact Us.” It’s really that easy!

Websites 52

Websites Fundraising Calendar Social Media 52