Nonprofit Email: The Rules of Engagement
Pamela Grow
JUNE 28, 2023
According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! That means for every dollar you invest in email campaigns, you can expect an average return of $44. When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course).
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