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End-of-Year Giving Campaign: 13 Successful (Yet Underutilized) Strategies

CauseVox

Soon, we’ll spend our days purchasing holiday gifts for loved ones, baking, and gearing up for visits from family and friends. As fundraisers, you’re also in charge of putting together end-of-year giving campaigns for your nonprofit. Early preparation is key in ensuring a successful campaign.

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Mastering Your End-of-Year Fundraising Plan: Calendar + Checklist

Bloomerang

September Create a campaign theme and offer, logo, and tagline. What was our average gift amount? Set campaign goals. Line up any volunteers or campaign leaders. Design and test your year-end donation page and web overlay for the homepage to spotlight the campaign, incorporating year-end fundraising for nonprofits.

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Example Phone Scripts to Use When Asking for End-of-Year Gifts for Your Nonprofit

Bloomerang

Here’s a scenario showing how calling a donor can inspire them to make an end-of-year gift. . They mention how your gift helped a person or solved a problem. You mean to make a gift, but you get distracted and put it off until later. In that scenario, the development director didn’t even have to ask for the gift!

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Example Fundraising Scripts to Use When Asking for Donations

Bloomerang

Making fundraising calls can be nerve-wracking, but it helps to have a plan in the form of a fundraising script. In this guide, we’ll offer some tips and sample scripts you can use when calling donors to request a face-to-face meeting or directly request donations. Why and when to use a script for fundraising. Let’s dive in!

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Retaining First Time Donors this GivingTuesday

sgEngage

According to a recent report from the Blackbaud Institute , 72% of spontaneous gifts went to organizations with whom the donors were already familiar. GivingTuesday provides an opportunity for these donors to reconnect with your organization through word of mouth, peer-to-peer, or social media campaigns.

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10 Simple Strategies for a Successful Year-End Giving Campaign

Get Fully Funded

With Giving Tuesday in the rear view, it’s tempting to forgo a year-end giving campaign and coast to the end of the year, catching up on work and enjoying the holidays. A year-end giving campaign is your chance to win over donors when they are in a giving frame of mind. Top 10 strategies for a successful year-end giving campaign: 1.

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Let Volunteers Shine (And Inspire Gifts) On GivingTuesday

Bloomerang

This GivingTuesday , no matter what your campaign or theme, you can’t go wrong spotlighting the stories of your volunteers. She asked staff to give 15 minutes of their time to handwrite a card and prepared them with ready-made assets, stationery, stamps, and sample scripts. To spend the day thanking instead of asking.

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