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Next-Gen Nonprofit Fundraising: How Personalization Powers Success

Nonprofit Tech for Good

By Rob Leighton , Executive Director at iMission a full-service digital-first marketing agency working exclusively with nonprofits and social sector organizations. Successful nonprofit fundraisers have always understood the power of personalization in effective communications. Later, you can migrate the less critical data.

Personal 295
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How to Improve Donor Retention: 3 Surprising Strategies from Top-performing Nonprofits

Nonprofit Tech for Good

Your team spends hours bringing new supporters through the door, only to watch too many quietly leave after their first gift. But some nonprofits have cracked the codenot by chasing endless new donors, but by inspiring loyalty in those they’ve already reached. They didnt need fancy campaigns, just easy payments.

Retention 218
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Bridging the Gap: Aligning Annual Campaigns With Major Gifts

NonProfit PRO

Nonprofits must harmonize fundraising strategies to successfully manage annual campaigns and major gifts. Here’s a practical approach.

Gift 261
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Supercharge Your Capital Campaign With Challenge Gifts

NonProfit PRO

If you’re planning a capital campaign, or perhaps in the midst of the long quiet phase slog, challenge gifts are the perfect way to reenergize your community of stakeholders and donors.

Gift 302
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The Communication & Giving Preferences of 641 Online Donors

Nonprofit Tech for Good

In the summer and fall of 2024, Nonprofit Tech for Good used social media and email to promote the 15-question Online Donor Feedback Survey. Social media followed closely at 29%, while a nonprofit’s website came in third at 17%. 46% of online donors have given a tribute gift within the past 12 months.

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The Annual Campaign Versus Major Gifts Mindset: Navigating the Shift

NonProfit PRO

Annual campaigns and major gift fundraising both rely on building relationships with donors. Here's the distinction between the two.

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AI Fundraising vs. Wealth Screening: Which Strategy Wins for Your Organization?

Nonprofit Tech for Good

In the evolving fundraising landscape, nonprofits have more tools than ever to engage donors, grow their base, and achieve their missions. AI Fundraising: The Power of Personalization and Precision AI fundraising is a game-changer for nonprofits looking to maximize donations through data-driven insights and personalized outreach.