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Bridging the Gap: Aligning Annual Campaigns With Major Gifts

NonProfit PRO

Nonprofits must harmonize fundraising strategies to successfully manage annual campaigns and major gifts. Here’s a practical approach.

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The Annual Campaign Versus Major Gifts Mindset: Navigating the Shift

NonProfit PRO

Annual campaigns and major gift fundraising both rely on building relationships with donors. Here's the distinction between the two.

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How to Make a Gift Chart to Reach Your Annual Giving Goals

NonProfit PRO

One of the most critical tools in an annual giving director’s toolkit is a gift chart. Follow this four-step process to create your own gift chart. This chart should be based on accurate target ask amounts for each potential donor in your database.

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6 Ways to Make Giving Easier With Embedded Giving

Nonprofit Tech for Good

By Allan Torres , Digital Marketing Specialist at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. What Is Embedded Giving? 6 Ways to Make Giving Easier With Embedded Giving.

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2 Email Templates to Soft Launch Your Nonprofit’s Fundraising Campaign

Nonprofit Tech for Good

By Audrey Phillips , a customer success manager at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Email #1: Introduce the Campaign. Provide multiple ways to give. Explain your motivation.

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Why Your Nonprofit Should Prioritize Tribute Giving in Your Fundraising Strategy

Nonprofit Tech for Good

By Denise Dunbar , a Digital Fundraising Strategist at MobileCause , where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. In fact, according to the 2020 Global Trends in Giving Report , 33% of donors give tribute gifts to family and friends.

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When and How to Follow Up With Giving Tuesday Donors

Nonprofit Tech for Good

Did you know that 63% of Giving Tuesday donors only give on Giving Tuesday ? What if you could convert those one-time donors into engaged supporters that give again? That process begins on Welcome Wednesday, the day after Giving Tuesday. Subject line: Giving Tuesday was a success, thanks to YOU!

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