Nonprofit Tech for Good

FEBRUARY 15, 2025

Next came print mail at 9%, text messaging at 6%, TV ads at 2%, phone calls at 2%, radio ads at 1%, and finally, billboards at 1%. 52% of online donors would be willing to serve as a social media ambassador for their favorite nonprofits, if asked, and agreed to spend 1-2 hours monthly promoting special awareness and fundraising campaigns.

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The Fundraising Authority

DECEMBER 5, 2020

As well they should… a very high percentage of all charitable gifts are made during the year-end fundraising cycle. If you want to know how to run an amazing year-end fundraising campaign (both online and offline) for your organization, check out our three part series How to Do Year-End Fundraising the Right Way.

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NonProfit PRO

OCTOBER 5, 2021

20, just as nonprofits were launching or preparing to launch their year-end fundraising email campaigns, Apple implemented its Mail Privacy Protection along with new features that fundamentally alter how organizations conduct their email outreach.

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NonProfit PRO

NOVEMBER 7, 2022

Informed Delivery can increase the effectiveness of your direct mail fundraising campaign while decreasing your postage costs. With only two more months left to take advantage of its dual benefits, here are the answers to the frequently asked questions I get on this strategy.

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CauseVox

DECEMBER 5, 2024

As fundraisers, you’re also in charge of putting together end-of-year giving campaigns for your nonprofit. Aside from the normal holiday hullabaloo, you’re also busy planning fundraisers and engagement opportunities to round out your organization’s calendar year. Early preparation is key in ensuring a successful campaign.

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Pamela Grow

DECEMBER 11, 2024

The messages you send are more than fundraising appeals ; theyre opportunities to nurture relationships, share your story, and inspire action. In an age dominated by digital outreach, direct mail fundraising remains a powerful tool for nonprofits to connect with donors. Personalize for Maximum Impact.

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Mail Fundraising Strategy Nonprofit 59

Bloomerang

NOVEMBER 21, 2024

End of year is the most lucrative, high-stakes fundraising there is. A solid year-end fundraising plan can help! I’m here with an end-of-year timeline and fundraising communications calendar to make end-of-year fundraising as easy as pie. Just follow my timeline below to create your year-end fundraising plan!

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Bloomerang

OCTOBER 10, 2024

I was meeting with my friends from Allies Against Slavery the other day to share fundraising ideas when someone said they’d received 147 text messages in just two days about the election. All that noise could have you worried about how to navigate year-end fundraising in an election year, amidst the high volume of election ads.

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Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.).

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CauseVox

DECEMBER 2, 2024

It’s a day when donors, businesses, and communities come together to create positive change—and it’s also the perfect launchpad for your year-end fundraising efforts. Beyond viewing GivingTuesday as a standalone event, we can think of it as the starting line for a broader campaign. And don’t underestimate the power of direct mail.

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Campaign Fundraising Donor Social Media 88

Nonprofit Tech for Good

JANUARY 31, 2021

Each year Nonprofit Tech for Good features a new set of online fundraising tools that are timely and relevant for the year to come. This year’s tools tap into fundraising trends that have emerged as a result of the COVID-19 pandemic, from t-shirt fundraising for virtual events to contactless in-person giving. Omaze :: omaze.com.

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DonorPerfect

NOVEMBER 12, 2024

The power of personal connection remains undiminished in fundraising. For nonprofits, direct mail campaigns continue to be a cornerstone of donor engagement, ranking second among supporters’ preferred communication methods. When managed effectively, direct mail campaigns can foster donor engagement and drive contributions.

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Nonprofit Tech for Good

SEPTEMBER 27, 2021

By Denise Dunbar , a Digital Fundraising Strategist at MobileCause , where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. In fact, according to the 2020 Global Trends in Giving Report , 33% of donors give tribute gifts to family and friends.

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The Fundraising Authority

NOVEMBER 28, 2020

Last week, we started a three article series on year-end fundraising. In our next post , we’ll go over a step-by-step plan for maximizing your year-end fundraising. The 5 Rules for Supercharged Year-End Fundraising. Many non-profits make the mistake of trying to use gimmicks during year-end fundraising.

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Wild Apricot

OCTOBER 28, 2024

Nonprofit direct mail fundraising is a great way to find new donors. Here are our best tips for making sure your campaign is a success.

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NonProfit PRO

JANUARY 13, 2025

Some nonprofits are under the impression that sending multiple mail and email appeals constitutes an intrusion in donors lives. Nonsense.

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Wild Apricot

AUGUST 7, 2020

Despite the COVID-19 pandemic, it might actually be a great time to fundraise through direct mail. Here are our best tips for making sure your campaign is a success.

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Nonprofit Tech for Good

JULY 31, 2020

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Creating measurable goals with actionable items is vital to a fundraising strategy, and just as important is checking in to see how you’re doing. Did you mail out an appeal at a different time?

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Bloomerang

DECEMBER 2, 2024

You’ve sent a fundraising email to your nonprofit’s email list. And that’s when you know it’s time to troubleshoot your fundraising email. And that’s when you know it’s time to troubleshoot your fundraising email. Subject lines are important in email fundraising, no doubt about it.

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Nonprofit Tech for Good

JUNE 1, 2021

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. Sending email newsletters with an attachment is an absolute worst practice that is common with BCC email campaigns.

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email Fundraising Stats Marketing 338

Nonprofit Tech for Good

JULY 25, 2019

Okay, so you’ve decided you’re going to throw a nonprofit fundraising event… virtual high fives. Nonprofit fundraising events can be a great opportunity to bring the support of donors, volunteers, and fundraisers together in real life to rally around your cause, whether it’s through a nationwide 5k or a local bowl-a-thon.

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sgEngage

NOVEMBER 13, 2024

Social media campaigns Social media platforms provide an ideal space to post highlights from your digital impact report. Digital communication pieces Insights from your digital impact report can easily transfer over to other types of digital communication pieces , like online newsletters, email fundraising campaigns, and blog posts.

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Digital Impact Report Marketing 111

Nonprofit Tech for Good

AUGUST 6, 2023

The end of the year is a critical time for nonprofit fundraising. A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters.

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The Fundraising Authority

DECEMBER 4, 2020

Welcome to the third and final article in our three-part series on year-end fundraising. In the second post , we reviewed the five rules for supercharged year-end fundraising. That being said, it’s really never too late to begin your year-end fundraising strategy. First, Prepare Your Campaign. How much do you need?

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Nonprofit Tech for Good

SEPTEMBER 16, 2021

As summer fades into fall, end-of-year fundraising season is top-of-mind for nonprofits. With so much to keep track of, it can be hard to know where to start aligning your communications so your fundraising initiatives are successful and support your brand. Review your end-of-year fundraising goals, but think deeper.

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Nonprofit Tech for Good

JUNE 6, 2020

1) The top three preferred methods of giving are online (80.5%), bank/wire transfer (18.6%), and direct mail/post (14.4%). have donated to a crowdfunding campaign benefiting a nonprofit within the last 12 months. have created a peer-to-peer fundraising campaign benefiting a nonprofit within the last 12 months.

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Stats Donor Survey Donation 355

Nonprofit Tech for Good

MAY 16, 2024

In today’s fundraising sector, technology is vital. AI is becoming increasingly important in fundraising. Traditionally, fundraising has relied on old methods. These include direct mail, phone calls and messages, and in-person solicitations. They let organizations use data to improve their fundraising.

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Donation Fundraising Data Donor 262

CauseVox

DECEMBER 12, 2024

Seasoned fundraisers are well aware that fundraising involves a lot more than simply asking for donations. A fundraising calendar can help you streamline this process so you can raise more with less effort. Managing your fundraising efforts can be difficult, especially if you are working on a team.

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Calendar Template Fundraising Develop 85

Nonprofit Tech for Good

APRIL 10, 2021

By GolfStatus.org – an event management platform specifically for golf fundraisers. While social distancing restrictions are beginning to loosen, large fundraising events like galas and auctions are likely still on pause for the rest of the year. 1) Launch an event website. 2) Upgrade to online registration.

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NonProfit PRO

NOVEMBER 8, 2023

It’s not too late to engage donors in 2023 with a custom-designed, creative holiday stewardship campaign, calendar year end or winter appeal. Watch this brief video about the impact of creative design in fundraising.

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Nonprofit Tech for Good

JULY 21, 2019

Fundraising Stats. of overall fundraising in 2018 came from online giving ( Charitable Giving Report ). 11% via direct mail/post. of overall fundraising in 2018 came from online giving ( Charitable Giving Report ). 11% via direct mail/post. Email Fundraising. Peer-to-Peer Fundraising. 9% via PayPal.

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Social Media Stats Fundraising Media 279

The Fundraising Authority

DECEMBER 22, 2020

Every non-profit fundraiser is different. And that’s ok – every non-profit is different, each with their own unique development needs… thus, there’s room for almost every type of fundraiser imaginable. Every highly effective fundraiser I have ever met used the telephone as a primary fundraising tool.

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NonProfit PRO

APRIL 30, 2024

M+R's annual “Benchmarks” report revealed five key takeaways on nonprofits' digital fundraising strategies.

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Nonprofit Tech for Good

NOVEMBER 20, 2021

To meet this surge and move their mission forward, nonprofits must decide – and decide quickly – the best way to continue their fundraising efforts in a contactless way. As nonprofits navigate a new fundraising landscape that has completely changed in just a few short months, one tactic that is gaining momentum is hosting an online auction.

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Virtual Personal Fundraising Tips 270

DonorPerfect

NOVEMBER 21, 2024

Do you wonder how your fundraising letters actually perform? In today’s digital age, direct mail campaigns remain a powerful tool for nonprofits to connect with donors and drive contributions, especially during critical periods like year-end fundraising.

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NonProfit PRO

NOVEMBER 17, 2021

Emails, social media posts, direct mail, phone calls — there are so many ways to reach donors. However, text messaging has emerged as an effective way to make a big impact for your next fundraising campaign.

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Campaign Fundraising Practice Social Media 130

Nonprofit Tech for Good

SEPTEMBER 23, 2020

#GivingTuesday 2020 is December 1 and below are important data about GivingTuesday donors to help your nonprofit create a successful campaign. Direct/Post mail (credit or debit card, cheque) – 12%. 8) 47% donate to crowdfunding campaigns that benefit NPOs, NGOs, and charities. Public media and communications – 0%.

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