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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Traffic has been called a vanity metric by some, because it is relatively easy to generate new traffic if you are not concerned about the quality. 1) Traffic. 2) Conversion Rates. 3) Engagement.

Metrics 333
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Six steps to celebrate GivingTuesday 2024 at your association

Nimble AMS

Many organizations participate in GivingTuesday to launch end-of-the-year fundraising campaigns. Creating a specific hashtag will set your organization’s fundraising campaign apart from other associations, and it can also help your staff keep track of your campaign on social media. billion in 2021 and 2022.

Celebrate 101
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How To Make Measurement Fun!

Beth's Blog: How Nonprofits Can Use Social Media

Last week I wrote about nonprofit “ measurement malaise &# that keeps some nonprofits putting a measurement strategy for their integrated communications campaigns into practice. In the comments, I asked how can we make measurement fun ? In response, Jono Smith said that was like asking how to make going to the dentist fun!

Measure 97
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8 Tips for GivingTuesday Social Media Posts

CauseVox

The campaign is undoubtedly effective. So, if you’re considering launching a GivingTuesday fundraising campaign , having a strong presence on social media is a no-brainer for success. Define Your Desired Donor First, start by figuring out who your ideal donor is for your GivingTuesday campaign.

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With the launch of GapStudio, Gap wants you to rethink everything you know about the brand

Fast Company Tech

Posen led the collections design processes, creative directed its launch campaign with zeitgeisty photographers, models, and stylists from his network, and onboarded a team hes worked with for decades to bring it to life. It’s been really fun to be building a collection with that in mind, in terms of expanding our customer base.

Design 117
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[Book Interview] Nonprofit Example of Social Media Excellence: The Humane Society of the United States

Nonprofit Tech for Good

Who maintains your social media campaigns? We track amount raised, number of donors, and number of action takers from social media, as well as some other social media-esque metrics like fan base growth over time, sentiment, and user engagement (number of comments, number of likes, etc). Are they paid, full-time, part-time?

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Scanning for Good – How Nonprofits Can Use QR Codes

NetWits

If you’re looking for a fun, interactive, easy-to-implement hook for your nonprofit’s next campaign, you might want to check out QR codes. The Big Wild is a Canadian conservation group who used a QR code campaign to raise awareness and get people to sign a petition. Do Something Small Petitions, The Big Wild.