Campaign Fiji Practice 
Tech Soup
FEBRUARY 18, 2009
Greenwashing is the practice of making false environmental claims. They have recently published Greenwashes of the Year 2008 and here are some of their findings: Fiji Water's new green campaign. Greenwash Brigade member Heidi Siegelbaum found that Fiji Water's 'Every Drop is Green' claim to be prime greenwashing.
Care2
OCTOBER 25, 2012
Sachs highlighted the example of the Fiji Green marketing campaign, where consumers quickly learned that Fuji’s practices weren’t "green" at all. Not only are they engaging with us in great conversations across social media channels, they are also our critics, so being sincere is critical.
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