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The Greenwash Brigade

Tech Soup

The Greenwash Brigade is a part of American Public Media's Public Insight Network , which is a network of more than 70,000 self nominated people across the world with particular areas of expertise who volunteer to fact check public radio news stories.

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How to Win the Story Wars

Care2

Not only are they engaging with us in great conversations across social media channels, they are also our critics, so being sincere is critical. Sachs highlighted the example of the Fiji Green marketing campaign, where consumers quickly learned that Fuji’s practices weren’t "green" at all.

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Trump’s new tariffs: How key U.S. trading partners are reacting

Fast Company Tech

Fiji criticizes tariffs as ‘disproportionate’ and ‘unfair’ Among the small island nations of the South Pacific Ocean, a few were singled out for higher tariff rates than the 10% baseline. Fiji’s biggest export to the U.S. is bottled water, with its most famous brand Fiji Water owned by a U.S.

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