Forum One

JULY 23, 2024

With the news and advertising filling your feeds and phones, election season is in full swing. So, how should you adjust your digital strategy over the next few months? Have questions about how to optimize your digital strategy during the election season? That’s a lot of noise! It will be particularly acute in swing states.

Digital 80

Digital Strategy Georgia Pennsylvania 80

Bloomerang

AUGUST 16, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Mastering an analytic approach to strategy and planning. In this post, I’ll explore the fifth strategy. . Master an analytic approach to strategy and planning. How many people are you planning to feed? .

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Analytics Strategy Fundraising Benchmark 122

Greater Giving

OCTOBER 7, 2021

Use your existing marketing and inspirational stories to jumpstart a killer micro-donation campaign! This short primer on micro-philanthropy campaigns can turn one breath-taking image and a short but motivational story into a social media sensation… and potentially bring in new supporters excited about your cause.

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Philanthropy Campaign Create Story 98

Media Cause

JUNE 29, 2024

AI can also analyze donor feedback and sentiment, helping nonprofits improve their outreach and engagement strategies. AI-Driven Fundraising Strategies There are numerous innovative and impactful ways to introduce AI into your nonprofit’s fundraising strategies. Managing donor lists can be an incredibly time-consuming task.

Strategy 59

Strategy Fundraising Proposal Grant 59

Forum One

APRIL 27, 2023

Understand common efficiencies Knowing some of the most common ways organizations build increased ROI into digital projects can help you design strategies that maximize the value of every initiative. This doesn’t have to be elaborate and in fact, is a great way to prepare for an RFP or a new digital strategy.

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ROI Digital Strategy Template 88

Nonprofit Tech for Good

FEBRUARY 28, 2021

Thoughtful donor stewardship strategies are the key to enhancing corporate partnerships. These strategies should include a variety of tactics for recognizing and sharing insights with your corporate partners. The details of your stewardship strategy will depend on things like your donors’ interests and your resources.

Social Media 310

Social Media Hunger Donor Media 310

Nonprofit Tech for Good

JULY 30, 2023

6) Improved Email Response Rates: Nonprofits using storytelling in their email campaigns experience better response rates. Campaign Monitor reports that emails with storytelling content have a 26% higher click-through rate than those without, indicating that storytelling captures readers’ attention and prompts action.

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Storytelling Action Roles Hunger 230

Classy

JULY 30, 2021

He highlights the importance of email marketing, lead generation, outreach campaigns, customer profiling, and acquisition to maximize ROI for all businesses. When launching an email campaign to raise funds, it is imperative to perfect the copy, segment your email lists, fine-tune the graphic assets, and more. Emphasize the Cause.

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Sample email Campaign Fundraising 121

Neon CRM

OCTOBER 31, 2023

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. What Is a Donor Engagement Strategy? But these four basic steps of the donor engagement cycle are key parts of your overall donor engagement strategy.

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Donor Strategy Nonprofit Phone 98

Nonprofit Tech for Good

JULY 13, 2020

We chose to abandon anything that did not give users a clear reason for why Water.org’s content was in their feed that day. We evaluated our planned content for the year and were able to maintain some the planned material as it highlighted how the organization’s work directly aligns with the current social conversations.

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Social Media Content Media Social 336

Cloud 4 Good

SEPTEMBER 8, 2021

After you’ve become deeply familiar with your data and dedicated the time, strategy, and planning that goes into a successful CRM implementation, you might be surprised to learn that ALL of your data doesn’t belong in Salesforce. You’re able to use that pertinent data for segmenting and donor strategy. Campaign Segmentation.

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Roles Data Strategy Technology 112

Get Fully Funded

JULY 23, 2023

Using social media for fundraising isn’t a new strategy. You need to create a social media plan and strategy that uses the right platforms in the right way to make the right Asks to the right audiences. And when it’s time to ask for money, put the campaign link in your bio and let people know: link in bio! It’s not an ATM.

Social Media 98

Social Media Media Strategy Social 98

Nonprofit Tech for Good

OCTOBER 11, 2024

People are scrolling their feeds for things that catch their eye and interest them. What makes this campaign urgent, timely, and relevant? Social media campaigns require a lot of content creation. 2) Make it urgent. If your fundraising ask isn’t urgent or timely, it won’t stand out. What will the impact be?

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Social Media Media Donor Social 290

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Dan Michel, Digital Marketing Manager, Feeding America Twitter: @dpmichel. Dan is the Digital Marketing Manager for Feeding America where he oversees the execution of their external digital strategy which includes social media. As Michel notes, The bill passed and our advocacy folks are taking a well-deserved break.

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Feeds Social Media Measure Summary 104

Nonprofit Tech for Good

DECEMBER 3, 2020

Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy. Their experience of your page will occur primarily in the News Feed. 1) Set up your nonprofit’s Facebook Page to make a good first impression.

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Facebook Practice Avatar Nonprofit 364

OneCause

JUNE 15, 2023

On top of the standard fundraising campaigns, there’s also a little thing called #GivingTuesday to worry about. The best place to optimize end-of-year giving campaigns is, of course, your current donors! During the end-of-year giving season, P2P campaigns can really help your cause increase participation and drive engagement.

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Campaign Giving Fundraising Social Network 52

Whole Whale

APRIL 5, 2024

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. TikTok Ads Library: [link] Shows ads from brands, creators, influencers across different ad formats like in-feed, brand takeovers, etc.

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Library Influence Demographics Nonprofit 104

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Instagram integrates well with Facebook campaigns.

Digital 52

Digital Practice Donor Strategy 52

TechImpact

NOVEMBER 28, 2013

This is what many nonprofit fundraisers and donation campaigners are banking on. Here are a few tips to help you make the most out of your fundraising campaigns this holiday season, as according to Entrepreneur. Listening and researching are the most effective tools we can employ as a nonprofit seeking successful donation campaign.

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Nonprofit Tech for Good

JULY 2, 2020

Here are four strategies your nonprofit should keep in mind when using Instagram for fundraising: 1. It will also grant you access to more advanced analytics and improved ad campaign management, as well as enable you to add contact information to your page. Build a Content Strategy. Start With the Right Profile Type.

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San Diego Fundraising Influence Profile 330

Get Fully Funded

APRIL 5, 2021

As a nonprofit fundraising specialist or marketing manager, you know that none of these campaigns can succeed without a comprehensive marketing strategy in place to get the word out. . If that’s the case, it’s time to take a fresh look at your marketing strategy, get creative, and find areas for improvement.

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Campaign Marketing Online Fundraising 78

Achieve

NOVEMBER 3, 2021

Donors and potential donors are everywhere, and getting your message in front of as many people as possible is part of running a fundraising campaign. In this article, you’ll learn how to run a multi-channel fundraising campaign as efficiently as possible. You have two goals for your multi-channel fundraising campaign.

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Channel Campaign Case Study Fundraising 105

Classy

JULY 19, 2021

Instead, nonprofit video only continued to climb in popularity and organizations began doubling down on their video strategies. . Elevate Your Social Media Strategy With This Content Planner. billion by 2027, so it’s time to lock down your strategy. 3 Ways to Elevate Your Nonprofit Video Marketing Strategy.

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Video Trend Marketing Strategy 118

Nonprofit Tech for Good

JANUARY 24, 2021

That said, the number of businesses fighting for their attention in their inboxes and on their news feeds may have left them feeling a bit fatigued. Keep the momentum going with these creative donor engagement ideas you can apply to your 2021 fundraising strategy: 1) Get personal with gratitude via thank-you videos. Not to worry.

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Donor Ideas Social Social Media 333

Classy

MARCH 26, 2021

Harness the power of setting campaign goals. . Setting goals for a fundraising campaign is an important step to ensure you are staying on track and seeing year-over-year growth. Most Classy campaign types come with a progress bar or circle showing the thermometer bubble up as more donations come in.

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Campaign Tips Online Fundraising 59

EveryAction

NOVEMBER 9, 2022

If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) By listening to your donors and continuously learning from their giving trends, you can make adjustments to your fundraising strategy in real time to increase your campaign’s revenue.

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Gift Consultant Audience email 207

fusionSpan

DECEMBER 3, 2024

In a world where every inbox and social media feed is overflowing with marketing messages, it’s no longer enough to share boilerplate content about member benefits or events. At its core, personalization means tailoring your messages, campaigns, and opportunities to match your audience’s needs and preferences.

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Personal Marketing Build Chart 52

Bloomerang

SEPTEMBER 18, 2021

If a capital campaign is on the horizon for your organization, Aaron Bishop and Brian O’Neil will share strategies and resources available to confidently predict your project costs and resources needed. We are here to talk about capital campaigns, specifically counting the costs where capital campaigns often miss the mark.

Campaign 92

Campaign Video Project Alabama 92

Qgiv

OCTOBER 5, 2021

This is why it’s critical to start preparing early for a successful campaign. It’s your job to set up your end-of-year campaign so that you succeed in pulling in last-minute donations. Set a SMART goal for your campaign. Ask your supporters to fundraise for you with a peer-to-peer campaign. Request a Demo.

Campaign 69

Campaign Practice Giving Social Media 69

Qgiv

JULY 29, 2021

Whether supporters are donating through text or accessing your online donation page on their smartphones, it’s imperative that your organization has the tools, resources, and best practices to conduct a successful mobile fundraising campaign. Pick a word that is relevant to your mission or specific campaign. Use common terminology.

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Mobile Campaign Practice Ideas 52

The Modern Nonprofit

OCTOBER 2, 2023

And since #GivingTuesday is fueled by online engagement, it’s the perfect time to focus on your social media strategy. For nonprofits, this means you need to have a number of positive interactions in the buildup for your campaign to get people to donate. Retweet and share their posts to build visibility for your campaign.

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Social Media Ideas Media Social 98

Neon CRM

SEPTEMBER 20, 2023

When it’s time to plan your annual campaign, your annual appeal will be one of the most important parts of your fundraising strategy. Your annual appeal is just one (very important) part of your annual campaign plan , but it’s a critical element in helping you secure the funding you need to run operations throughout the year.

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Tips Hunger Campaign Mail 98

Nonprofit Tech for Good

JUNE 19, 2019

Try filtering for donors who: have a lifetime gift amount of $500+, 10+ volunteer hours, 10+ soft credited gifts, and gifts coded with your social media campaign or your annual appeal solicitation. You can even use this platform for a text-to-give campaign. How can you convert more of your donors to multichannel donors?

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Donor Offline Captivate Social Media 277

Qgiv

JUNE 6, 2023

To optimize your advertising budget, create a marketing strategy to establish the best time for your organization to use ads. A strategy will keep you on top of your marketing goals and tell you when to post your social media content for the highest impact. The last three months of the year are when 37% of giving occurs.

Facebook 86

Facebook Guide Nonprofit Demographics 86

Givinga

DECEMBER 4, 2018

That’s part of the reason many companies are developing corporate social responsibility (CSR), strategies and integrating them into their overall business strategy. To help you build your CSR strategy, we’ve gathered five corporate philanthropy examples that you can use for inspiration. This year, Kraft Heinz gave $2.5

Philanthropy 65

Philanthropy Examples Strategy Hunger 65

Candid

SEPTEMBER 28, 2021

According to our latest research study on giving trends during a time of social distancing , peer-to-peer and virtual fundraising strategies reach more donors, engage diverse segments of the population, and create vast potential to tap into new donor bases online. . Peer-to-peer and social campaigns bring awareness to your organization.

Fundraising 122

Fundraising Pledge Awareness Social Media 122

sgEngage

FEBRUARY 14, 2024

Feature social media feeds on your nonprofit website Some of the users who land on your website might be engaging with your cause for the very first time. However, manually configuring your website to feature your social media feeds can involve hours of coding and feel overwhelming, especially if you’re a novice to web development.

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Social Media Integration Websites Media 80