Bloomerang

NOVEMBER 21, 2024

September Create a campaign theme and offer, logo, and tagline. Set campaign goals. Line up any volunteers or campaign leaders. Design and test your year-end donation page and web overlay for the homepage to spotlight the campaign, incorporating year-end fundraising for nonprofits. What was our average gift amount?

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Calendar Fundraising Gift Social Media 111

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

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Mail Retention Donor Practice 130

Nonprofit Tech for Good

JUNE 23, 2020

Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. It’s also worth sending a postcard campaign to your one-time donors asking them to become monthly donors. Add a pop-up!

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Practice Fundraising Online Nonprofit 342

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). For example, if the most popular page on your website is your “About” page, does that page have adequate calls to action to donate? your neighbors.

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Fundraising Donation Donor Social Media 336

Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. Of those recurring donors, 51% return to also give through a different campaign type, according to The State of Modern Philanthropy 2020.

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Donation Nonprofit Gift Donor 342

The Fundraising Authority

DECEMBER 10, 2020

For example, at a small organization, your tactical calendar may look something like this: January – Prospecting mailing. Facebook fundraising campaign. February – E-mail fundraising letter. March – Housefile mailing. May – E-mail fundraising letter. September – Launch annual board giving campaign.

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Calendar Organization Fundraising Develop 220

Nonprofit Tech for Good

APRIL 15, 2020

A good example of a donation page with proper branding is the World Wildlife Fund’s primary donation page : Accepting PayPal in addition to credit cards is a good idea to accommodate those donors that prefer to give through PayPal, but don’t make all donors use PayPal.

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Donation Practice Nonprofit Paypal 363

Nonprofit Tech for Good

SEPTEMBER 27, 2021

Include tributes on every campaign – Whether it’s a gala event, a direct mailing, or peer-to-peer campaign, it is important to show donors that tributes are an option across every platform of your organization. For example, see feedingamerica.org/giveatributegift.

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Giving Fundraising Strategy Nonprofit 329

The Fundraising Authority

DECEMBER 4, 2020

First, Prepare Your Campaign. Remember, year-end fundraising should be treated like any other fundraising “campaign” (like your annual giving campaigns , for example). The second phase of your year-end giving campaign is to warm-up your donors by introducing them to your theme and your need. How much do you need?

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Fundraising Mail Gift Social Media 201

Nonprofit Tech for Good

MARCH 17, 2020

There’s an understanding among non-profits that Facebook Ads offer something very powerful, but there is a large gap in the understanding needed to run truly strategic campaigns. . It’s very easy to go into Facebook and quickly set up an ad campaign, but difficult to develop a winning strategy if you don’t know what you’re doing. .

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Charity Facebook Test Profit 331

Nonprofit Tech for Good

JULY 31, 2020

For example, reports that show side by side amounts for individual months from each year can help you pinpoint reasons for any discrepancies in donation amounts. Did you mail out an appeal at a different time? Example: Sum of Top Donor Contributions: $50,000 / Total Organization expenses $200,000 = Dependency Quotient %25.

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Goal Fundraising Nonprofit Pledge 311

Bloomerang

JANUARY 14, 2025

Similarly, all text-to-give campaigns are a form of mobile giving, but not all mobile giving involves texts. Check out the example below of the Michael J. Whether youre hosting a live social media event or a text-to-give campaign, the steps for getting started with mobile giving remain essentially the same.

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Mobile Giving Guide Nonprofit 105

The Fundraising Authority

SEPTEMBER 7, 2022

For example, you may run a non-profit that appeals primarily to older folks, people in the Jewish Community, or young professionals. They may be a great prospect for a “ minor donor program ,” an event, direct mail, etc. Where did they come from? What are their demographics (age, gender, location, industry, interests)?

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Guidelines Donor Organization Profit 312

Nonprofit Tech for Good

JULY 25, 2019

For example, are you looking to target volunteers, fundraisers, or even VIP donors? . Instead of mailing in checks for a ticket, offer supporters the opportunity to seamlessly purchase a ticket online, while also getting all the event details, signing up to volunteer, and making a donation in the process. We’re at 90% of our goal.

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Fundraising Practice Nonprofit Registration 278

TechImpact

JULY 16, 2014

In another 2013 study conducted by Blackbaud found that “response and click through rates in nonprofit email campaigns declined by 16% and 18.7%, from 2012.” The study substantiates the claim by stating that”declining response rates illustrate a saturated channel with non-differentiated messaging and campaigns.”. Direct mail.

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Donor Effective Fundraising Nonprofit 237

Nonprofit Tech for Good

AUGUST 6, 2023

Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

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Fundraising Practice Guide Campaign 235

CauseVox

DECEMBER 12, 2024

Download Your Fundraising Planning Guide and Calendar Template: Fundraising calendars are designed to outline donor correspondence, campaign timelines, special events , benchmark dates, and other noteworthy occurrences that your fundraising team will be engaged in over the course of the year. Always focus on what works best for you.

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Calendar Template Fundraising Develop 79

Top Nonprofits

APRIL 20, 2022

If you’ve ever led an advocacy campaign, you know that it has an incredible number of moving pieces. As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. That’s why planning is the most important stage in your advocacy campaign. Set clear campaign goals and identify a timeline.

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Advocacy Campaign Tips Volunteer 130

Bloomerang

OCTOBER 13, 2021

Later, you get their end-of-year appeal in the mail or in your inbox. Here are example phone scripts a staff member can use to ask for a gift: . I’m calling to thank you for [ an example of how their donation helped your nonprofit carry out its mission ]. Here are example phone scripts a board member can use to ask for a gift:

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Script Gift Examples Phone 124

Nonprofit Tech for Good

SEPTEMBER 16, 2021

Take this example: Don’t: With your support, we can reach our goal of increasing food and clothing donations by 25% in our community. They should be motivated by how that donation supports your overall mission (in this example, it’s creating thriving communities). What does donor funding make possible for your community?

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Communication Fundraising Audience Donor 292

sgEngage

AUGUST 1, 2023

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

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Mail Data Marketing Donor 98

Nonprofit Tech for Good

OCTOBER 11, 2024

Need some inspiration and specific examples of how to grow your donor base using social media? What makes this campaign urgent, timely, and relevant? Social media campaigns require a lot of content creation. The answer is a resounding yes. Even better? 1) Make it compelling. What will the impact be? 3) Make it frictionless.

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Social Media Donor Media Social 294

The Fundraising Authority

NOVEMBER 23, 2020

They don’t have lots of extra time or staff to run projects and campaigns that aren’t going to pan out. Non-profit direct mail fundraisers know that one of the worst times to send a fundraising letter for a charity is in the couple of weeks before a major election. E-mail is the killer fundraising app on the web.

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Profit Social Media Mail Fundraising 190

sgEngage

JANUARY 15, 2025

To help you develop your own stewardship matrix, well explore the example provided in Meyer Partners donor stewardship guide and break down each component. For example, consider the differing expectations of: New donors: First-time donors likely dont know much about your organization or how to engage with it beyond donating.

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Donor Effective Gift Donation 105

Nonprofit Tech for Good

JULY 7, 2022

Creating your next fundraising campaign requires a lot of work: you must identify your goals, your audience, segment your lists, create compelling content, and set up and test everything in your CRM. We are here to help you with 5 ways to supercharge your email campaigns through improved Email Deliverability. million emails per second.

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email Nonprofit NPO Content 303

Nonprofit Tech for Good

JANUARY 10, 2022

For the United States as one example, the organization must have filed with the IRS as a 501(c)(3) nonprofit. In addition, to needing to get your Google Grant Application approved, you will also need to build out your Google Ad accounts with the appropriate campaigns, ad groups, ads, keywords, etc. and get them approved.

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Grant Google Nonprofit Guide 341

The MatrixFiles

JANUARY 18, 2024

Here’s a high level overview of what these records do: DKIM & SPF records verify whether mail is legitimate. They prove that the domain in your “from” address is, in fact, yours, and that a sender (this could be your own mail server, a bulk email provider, CMS, AMS, LMS, Community platform, etc.)

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Policy email Google Spam 246

Bloomerang

JANUARY 7, 2022

Then, we’ll dive into more than 20 campaign ideas that your nonprofit can adopt. . Start a Social Media Outreach Campaign. Launch an Email Marketing Campaign. Launch an Email Marketing Campaign. Follow Up After the Campaign. Analyze Campaign Data. Giving Tuesday Campaign Ideas. Crowdfunding Campaign.

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Campaign Ideas Giving Tips 122

Neon CRM

AUGUST 18, 2023

That’s reason enough to shift your focus to end-of-year giving and get serious about planning a year-end giving campaign. Why is the End-of-Year Giving Campaign So Important? Here’s what it takes to create an effective, strategic end-of-year giving campaign. For example, which email received the most clicks and why?

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Campaign Giving Tips Donor 98

Candid

APRIL 6, 2023

Peer-to-peer fundraising campaigns have become an increasingly popular strategy for nonprofits in recent years. In this blog, we’ll explore how to build and optimize your peer-to-peer fundraising campaigns in order to achieve success. That way, all visitors to your website can easily find key information about your initiative.

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Campaign Fundraising Donor Donation 98

Get Fully Funded

MARCH 8, 2023

We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. To point direct mail readers to your digital campaigns, your nonprofit can: Use engaging snippets. Let’s get started. Reference your donation page.

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Mail Integration Digital Strategy 75

The Storytelling Non-profit

MAY 3, 2022

Any nonprofit organization dreams of having successful fundraising campaigns. Of course, managing a fundraising campaign can have a lot of parts and pieces. It can be a challenge to figure out how to manage them all while dealing with other day-to-day fundraising tasks.So, what is the key behind a successful fundraising campaign?

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Campaign Fundraising Mail Channel 90

Candid

OCTOBER 23, 2024

I learned that traditional approaches like annual drives, direct mail campaigns, and newsletters felt impersonal, disconnected, and transactional to donors. The problem wasn’t the mission or the work we were doing; it was the way we were engaging with our donors. Engage in meaningful conversations and radical listening.

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Donor Strategy Relationship Children 105

Nonprofit Tech for Good

JULY 28, 2013

Ideal for capturing contact information for your mailing list, event registrations, and even customizing PayPal into your website for donation processing, Wufoo is well-reviewed and reasonably priced. Using Wordle, nonprofits could generate word clouds that add some color and creativity to their online fundraising and outreach campaigns.

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Free Nonprofit Social Media Mobile 280

Whole Whale

JUNE 13, 2024

When someone joins your nonprofit’s mailing list, you should not treat them like this stressful 0-to-60 Brooklyn BQE onramp. A welcome series is an automated, drip campaign that you can build in your email marketing tool and set to send to new subscribers when they opt into hearing more from your organization. Read on below.

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Examples Guide Create Nonprofit 92

Nonprofit Tech for Good

NOVEMBER 20, 2021

electronically or via regular mail). For example, if you work at an animal shelter, ask local pet stores or boutiques for grooming gift certificates, dog and cat toys or pet sitting services. While it’s important to target your usual guest list, do not forget to contact participants from all past fundraising events and campaigns.

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Virtual Personal Fundraising Tips 254

Nonprofits Source

APRIL 24, 2023

It’s a relatively inexpensive way to connect with your supporters and an essential part of most fundraising campaigns. How can you make your campaign stand out in overcrowded inboxes? Try these five creative ideas to get more out of your nonprofit email campaigns. At the top of that time period, you send a direct mail appeal.

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email Campaign Ideas Tips 91