Nonprofit Tech for Good

FEBRUARY 11, 2022

For nonprofits, a well-executed pop-up can increase engagement, procure donations, and build email lists that can foster long-term relationships with potential activists or donors. Like everything else, though, pop-up technology has evolved considerably, allowing you to segment, test, and optimize. Test out the options.

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Websites Work Nonprofit Test 297

Nonprofit Tech for Good

MAY 13, 2022

Maybe they heard about you on Facebook, or they signed a petition and you sent them an email. Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. How each traffic source is influencing sign ups for your peer-to-peer campaign. We’ll get to that next.

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Donor Campaign Track Facebook 275

Bloomerang

AUGUST 6, 2024

Nonprofits are constantly seeking innovative ways to enhance their email marketing strategies. Personalize email content to boost engagement Personalization makes your audience feel valued. Tailoring emails to include the recipient’s name, past interactions, or interests can significantly increase engagement rates.

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email Content Campaign Strategy 100

TechCrunch

JANUARY 19, 2023

Booting up an email marketing campaign. A/B test growth experimentation. In this third part of my five-part series , we’ll examine how to set up email marketing to push consumers through your funnel and drive conversions. Launching a paid acquisition channel. Deciding which metrics matter most for your startup.

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Teach email Marketing Campaign 99

Nonprofit Tech for Good

MAY 25, 2024

Automation Tactics 1) Email and Text Campaigns Email and text message campaigns are the core of marketing automation, and nearly everything else falls under this umbrella. Whatever the situation, automated email marketing and SMS texting campaigns can be set up to deliver timely messages to donors and supporters.

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Marketing Fundraising Nonprofit Social Media 195

Nonprofit Tech for Good

AUGUST 6, 2023

Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

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Fundraising Practice Guide Campaign 233

Bloomerang

MAY 19, 2021

Picking a great nonprofit email provider is a lot like buying a house, just nowhere near as expensive! Since picking a nonprofit email provider is indeed a pretty big deal in the sector, what should you look for when you’re window shopping for a great nonprofit email provider? . That fridge is your email platform.

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email Guide Business Fundraising 132

Nonprofit Tech for Good

NOVEMBER 8, 2016

Twitter has launched the ability to donate to political campaigns and is testing nonprofit donations. One Campaign: 10 things girls and women could be doing instead of collecting water ( Twitter , Facebook ). Build your email list and then use your email newsletter to grow your social media followers.

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Social Media Media Strategy Donor 247

Nonprofit Tech for Good

JANUARY 1, 2021

Cause awareness and giving days can be very powerful themes upon which to launch online fundraising and social media awareness campaigns. To be alerted new posts and webinars, please sign up for Nonprofit Tech for Good’s email newsletter ! 29: International Day Against Nuclear Tests — #AgainstNuclearTestsDay. September.

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Awareness Calendar Causes Giving 364

Nonprofit Tech for Good

DECEMBER 3, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. That’s equivalent to sending an email to your supporters and 98% of your emails going to spam folders. You’ll have to ask them to visit your page to donate either in your Facebook posts, on your website, or in email.

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Facebook Practice Nonprofit Social Media 364

Nonprofit Tech for Good

FEBRUARY 14, 2019

The Ads Manager interface is not particularly intuitive, and the advertising advice offered by Facebook and third parties is almost always focused on e-commerce rather than nonprofits and advocacy campaigns. 1) Set up a conversion event and create a campaign. 1) Set up a conversion event and create a campaign.

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Facebook Fundraising ROI Metrics 226

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Here is what you can do to prepare for the impacts of iOS15 on email marketing. How will iOS 15 impact email marketing?

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email Marketing Mail Test 104

Nonprofit Tech for Good

SEPTEMBER 16, 2021

6) Don’t Forget A/B Testing. We frequently talk about A/B testing as a digital tactic—and it is! Just because a campaign is already live doesn’t mean you can’t iterate and adjust language along the way. Don’t miss the opportunity to test different iterations of copy on these channels, seeing if results differ between them.

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Communication Fundraising Audience Mind 282

Get Fully Funded

OCTOBER 23, 2022

Look, Giving Tuesday requires planning, like any other fundraising campaign. Giving Tuesday Made Simple Over the past few years, I’ve helped dozens of small nonprofits create successful Giving Tuesday campaigns that raise money for everything from scholarships to Girl Scout camp to new stables for rescued horses.

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Campaign Giving Social Media Gift 111

Nonprofit Tech for Good

JANUARY 1, 2023

Cause awareness and giving days are powerful themes upon which to launch digital marketing and fundraising campaigns. 29: International Day Against Nuclear Tests — #AgainstNuclearTestsDay. 16: Martin Luther King, Jr. Day of Service — #MLKDay. 28: Data Privacy Day — #DataPrivacyDay. 1: Gay Pride Day — #Pride23. September.

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Awareness Calendar Causes Giving 357

CauseVox

DECEMBER 5, 2024

As fundraisers, you’re also in charge of putting together end-of-year giving campaigns for your nonprofit. Knowing how much time and effort you spend planning events and campaigns inspired us to create this resource to inspire you with these successful ideas for end-of-year giving campaigns.

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Campaign Giving Strategy Donor 96

Nonprofit Tech for Good

JANUARY 10, 2022

In addition, to needing to get your Google Grant Application approved, you will also need to build out your Google Ad accounts with the appropriate campaigns, ad groups, ads, keywords, etc. You will also want to use multiple campaigns and in each you will want multiple ad groups each of which would have at least 3 ads.

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Grant Google Guide Nonprofit 338

CauseVox

MAY 17, 2024

Email marketing is a powerful tool to communicate with your current supporters, cultivate new relationships, and drive donations for your nonprofit. According to HubSpot , on average people receive 121 emails per day. And this year, we expect to see an average of over 361 billion emails sent per day!

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email Guide Marketing Nonprofit 92

Bloomerang

DECEMBER 2, 2024

You’ve sent a fundraising email to your nonprofit’s email list. What happened , you think, where did we go wrong with this email? And that’s when you know it’s time to troubleshoot your fundraising email. And that’s when you know it’s time to troubleshoot your fundraising email.

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email Fundraising Rate Donation 94

Bloomerang

OCTOBER 11, 2024

How can you optimize data-driven GivingTuesday campaigns to craft personalized donor journeys, make real-time decisions, and build lasting relationships long after GivingTuesday is over? Let’s talk about how you can take your campaign from good to great, with data as your guide. Who opens every email but hasn’t donated in a year?

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Campaign Strategy Data Donor 97

Bloomerang

JULY 16, 2024

That’s why we’re excited to announce exciting updates to the Bloomerang email builder , designed to boost your impact and lighten your workload. These templates include sample content to kickstart fundraising campaigns you can easily brand with your organization’s colors and logo.

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email Template Library Headline 103

TechCrunch

JANUARY 26, 2023

More posts by this contributor Teach yourself growth marketing: How to boot up an email marketing campaign Teach yourself growth marketing: How to launch a paid acquisition channel Without customers, there can be no business. Booting up an email marketing campaign. A/B test growth experimentation.

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Teach Test Marketing Metrics 90

Nonprofit Tech for Good

JUNE 22, 2021

The first indicator of a successful nonprofit organization is the amount of time they spend on the details that bring their fundraising campaigns to life right from the start. They set aside time daily to prepare themselves with actions such as: Learning about new tools to enhance their campaigns.

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Action Fundraising Nonprofit Gift 283

The Verge

MAY 5, 2021

Internal emails revealed during the Epic Games v. The emails, spotted by 9to5Mac , start with an explanation of a test Netflix wanted to run to study the impact of disabling in-app purchases on iOS. Carson Oliver’s summary of Netflix’s in-app purchase test. Illustration by Alex Castro / The Verge.

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email International Test Summary 111

Association Analytics

JUNE 17, 2021

We test our assumption by designing a targeted A/B email test for this group. Results : We measure performance of the test and roll out the most effective campaign based on registration numbers. We send a discount code vs. promoting what’s new at the next event. Predictive Analytics to focus your marketing.

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Associations Data Registration Analytics 318

Nonprofit Tech for Good

JANUARY 2, 2022

Cause awareness and giving days are powerful themes upon which to launch online fundraising and social media awareness campaigns. 29: International Day Against Nuclear Tests — #AgainstNuclearTestsDay. 17: Martin Luther King, Jr. Day of Service — #MLKDay. 28: Data Privacy Day — #DataPrivacyDay. 26: Gay Pride Day — #Pride21.

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Awareness Calendar Causes Giving 353

Nonprofit Tech for Good

JUNE 4, 2022

Most charities had used the same tried-and-tested methods for decades (namely, galas and sponsored endeavors), but with new health and safety guidelines to contend with, this was no longer possible. It’s also a great marketing campaign for the main event. When the pandemic hit, that event finally came. About the Author.

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Method Fundraising Nonprofit Virtual 353

Kindful

MARCH 22, 2021

That’s where email newsletters come into play. When people subscribe to your email list, you can send fundraising appeals, updates about programs, stories that show how you’re fulfilling your mission, and more straight to their inboxes. Evaluate your current strategy for collecting email subscribers.

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email Social Media Evaluation Websites 98

Candid

MAY 10, 2023

This is where a communications campaign can come in handy. But managing a campaign’s moving pieces can be challenging. To set your next campaign up for success, we are breaking up the process of building a campaign into five simple steps. Expanding reach by confirming 50 partners for a new initiative in 90 days.

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Campaign Communication Nonprofit Social Media 98

Candid

OCTOBER 12, 2022

As we shift into the last quarter of the year, many nonprofit organizations are thinking about Thanksgiving and Christmas, but campaign that should not go unnoticed is GivingTuesday. Here are five ways to move beyond the basics and level up your GivingTuesday campaign: . Have a GivingTuesday campaign planning party and create a goal.

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Campaign Social Media Influence Donor 98

Neon CRM

JUNE 7, 2023

Knowing how to write effective fundraising emails is an increasingly important skill. Email is one of the most popular fundraising channels: 48% of donors prefer to receive updates and appeals in their inboxes, and email beats out social media, phone calls, and other digital channels in terms of fundraising performance.

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email Fundraising Donor Donation 96

Network for Good

MAY 7, 2021

In today’s digital world, email is a fundamental tool for engaging your donors and your audience. Here are four tips to help you make the most of your email campaigns and communications! It’s always a great time to think about experimenting with your emails. How many people open each email?

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Association Analytics

OCTOBER 10, 2022

Let’s start by identifying the best channels and tools to maximize your campaigns. These could be email, SEO, social media, or paid advertising. These tools help you see how your campaigns are doing in real-time, so you can optimize your marketing budget by spending your money on what’s working best.

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Analytics Marketing Taxonomy Metrics 169

Bloomerang

JANUARY 7, 2022

To suggest more Giving Tuesday ideas, please email steven.shattuck@bloomerang.co. Then, we’ll dive into more than 20 campaign ideas that your nonprofit can adopt. . Start a Social Media Outreach Campaign. Launch an Email Marketing Campaign. Launch an Email Marketing Campaign. Analyze Campaign Data.

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Campaign Ideas Giving Tips 103

EveryAction

NOVEMBER 9, 2022

Many nonprofits have finalized their plans, but some are still adapting and adding tactics, like tweaking donation page settings, updating social media images, or double-checking that their organizations are in alignment with email best practices before the big day. What was special about the better-performing email ?

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Gift Donor Consultant Audience 207

CauseVox

DECEMBER 9, 2024

You know that email marketing is one of the best ways to reach out to this target audience, but so does every other nonprofit. Youve probably noticed that the number of emails you receive from nonprofits tend to ramp up around November. In fact, 47 percent of email recipients open an email based solely on its subject line.

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email Fundraising Spam Donor 64

Qgiv

SEPTEMBER 14, 2021

Explore this definitive guide to learn more about Giving Tuesday, get great campaign ideas, and soak up some best practices. Giving Tuesday FAQs 15+ Surefire Giving Tuesday Campaign Ideas to Set You Up for Success Giving Tuesday Campaign Best Practices. See how Qgiv can help you bring your Giving Tuesday campaign ideas to life!

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Campaign Ideas Giving Tips 98