Nonprofit Tech for Good

OCTOBER 15, 2022

Your year-end fundraising campaigns should show your donors what you’ve accomplished together over the past year, and invite them to give toward an even brighter future. Done well, your year-end campaigns (print, email, and social media) will inspire donors to give generously at year’s end and throughout the year after.

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The MatrixFiles

JANUARY 18, 2024

2024 is shaping up to be THE year of safer email, starting with big email authentication policy updates from Google and Yahoo, which will take effect on February 1st, 2024. These policy changes will impact what email Google and Yahoo will accept and deliver to their users’ inboxes, in an effort to decrease spam and spoofing.

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Policy Google email Spam 246

Charity Village

MARCH 2, 2022

Email is one of the most powerful marketing tools, but it’s often under-utilized by non-profits. Your email subscribers are a highly-engaged audience who want to hear from you – but are you communicating with them regularly? The post How to craft effective email campaigns? The post How to craft effective email campaigns?

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email Campaign Effective Profit 94

Bloomerang

JUNE 26, 2023

Coming in highest was email campaigns, with 88.6% of respondents stating they planned to use email marketing in 2023. In this article, we break down the reasons why email campaigns are a perfect place to begin engaging your donors and how your nonprofit can use email to your advantage starting today.

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email Campaign Marketing Fundraising 77

Classy

JULY 30, 2021

He highlights the importance of email marketing, lead generation, outreach campaigns, customer profiling, and acquisition to maximize ROI for all businesses. When launching an email campaign to raise funds, it is imperative to perfect the copy, segment your email lists, fine-tune the graphic assets, and more.

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Sample email Campaign Fundraising 121

Nonprofit Tech for Good

JUNE 1, 2021

At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 478 nonprofit email marketing managers. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.

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EveryAction

MAY 15, 2017

The state of nonprofit fundraising is undeniably digital, but aside from opens and clicks, do you really understand what's happening to your emails? Today, EveryAction releases the highly-anticipated 2017 Nonprofit Email Deliverability Study , an exploration into how much spam is impacting online fundraising programs.

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Spam Rate Studies email 134

Nonprofit Tech for Good

FEBRUARY 13, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. But there are some very simple tactics, often overlooked, that pretty much guarantee massive growth to both your email lists and to your donor database. times the rate of inline content!).

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email Donor Test Newsletter 354

NetWits

APRIL 5, 2013

It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based One of the eye-catching findings from the study was the steep decline in the performance of fundraising emails in 2012. Fundraising email click-through rates dropped 27 percent and response rates were down 21 percent from 2011.

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Rate email Ideas Trend 235

Cloud 4 Good

JULY 22, 2021

Increasing website conversion rates is a perpetual priority for both higher education institutions and nonprofit organizations. Third, you should become familiar with Converted Visitors: anyone who has provided their email address to you through their website, most commonly through submitting a form (more on that later).

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Rate Conversation Websites Track 122

Pamela Grow

MARCH 7, 2024

Closeup Woman hand using Laptop pc with email icon, Email concept Creating your nonprofit’s digital strategy comes with its own set of challenges, from creating engaging campaigns to standing out in donors’ inboxes. But the good news is that nonprofits benefit from higher open rates compared to regular marketing emails.

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email Storytelling Newsletter Nonprofit 69

Bloomerang

OCTOBER 11, 2024

How can you optimize data-driven GivingTuesday campaigns to craft personalized donor journeys, make real-time decisions, and build lasting relationships long after GivingTuesday is over? Let’s talk about how you can take your campaign from good to great, with data as your guide. Who opens every email but hasn’t donated in a year?

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Campaign Data Strategy Test 89

The Science Behind Engaging your Supporters

NOVEMBER 5, 2018

Email deliverability is an important metric for nonprofit fundraisers and digital staff to track, especially in the time leading up to major digital fundraising days, such as Giving Tuesday. Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. With an average of 3.29

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Spam Rate email Campaign 50

Nonprofits Source

OCTOBER 7, 2024

Many nonprofits are not sure where to start when it comes to promoting a crowdfunding campaign, which is why we’ve created this guide! In it, we will answer the most common questions about marketing your campaign and provide tips for getting started. What are the best platforms to promote my crowdfunding campaign?

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FAQ Campaign Marketing North America 52

The Modern Nonprofit

JANUARY 23, 2024

Estimated Reading Time: 3 minutes Emailing Like a Pro: Navigating Gmail and Yahoo’s New Sender Requirements Imagine this: You’ve crafted the perfect email for your nonprofit’s big campaign, hit ‘send,’ and then… silence. Because the rules of the email game have changed.

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gMail email Yahoo Spam 101

Get Fully Funded

DECEMBER 12, 2022

Wouldn’t life be easier if people opened and read your fundraising emails? Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing. Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing.

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email Fundraising Sound Sample 126

Qgiv

OCTOBER 18, 2022

It’s no secret that email is one of the most effective ways to communicate with donors and fundraise. Email has the highest return on investment of any marketing channel ($40 for every dollar spent!), Email Fundraising Campaign Strategies for Giving Tuesday. Check your email analytics. Segment your donors.

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email Campaign Giving Strategy 52

Nonprofit Tech for Good

MAY 25, 2024

Automation Tactics 1) Email and Text Campaigns Email and text message campaigns are the core of marketing automation, and nearly everything else falls under this umbrella. Whatever the situation, automated email marketing and SMS texting campaigns can be set up to deliver timely messages to donors and supporters.

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Marketing Fundraising Test Nonprofit 207

Pamela Grow

JUNE 28, 2023

It’s time to shift gears and give email the attention it truly deserves. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! That means for every dollar you invest in email campaigns, you can expect an average return of $44. The numbers don’t lie!

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email Rate Social Media ROI 52

Media Cause

NOVEMBER 28, 2023

Email marketers, it’s time to mark your calendars. On February 1, 2024, Google and Yahoo will roll out new requirements, which include bulk senders authenticating their emails, making unsubscribing easy, and staying under a spam rate threshold. spam rate threshold or risk being marked as spam.

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gMail Yahoo email Spam 72

Nonprofits Source

NOVEMBER 4, 2024

It can sometimes feel overwhelming, but political campaigns are undeniably good at getting attention. As a nonprofit, you might wonder how you can emulate political campaign marketing strategies and success. Text Banking By this point, almost every American has received at least one text from a political campaign.

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Campaign Marketing Social Media Nonprofit 52

Achieve

MAY 24, 2024

However, with the average donor retention rate sitting around 45%, many nonprofits struggle to sustain newly acquired donors’ support. In this guide, we’ll cover four best practices to increase your donor retention rate with text messaging. Your website: Develop a landing page dedicated to your text-to-give campaign.

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Rate Retention Donor Campaign 52

Neon CRM

SEPTEMBER 29, 2023

With 12% of all gifts made during the last few days of the year , fundraising emails are a powerful tool to encourage year-end generosity among your donors. But how many year-end giving emails should you send? Emails are a valuable, low-cost option for organizations, and the number of emails sent is increasing year over year.

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email Giving Template Gift 98

Nonprofit Tech for Good

FEBRUARY 25, 2023

By Heather Mansfield , founder and editor-in-chief of Nonprofit Tech for Good The average growth rate for social media ranges from.64% 2) Include social media icons in your email newsletter. Nonprofit Tech for Good has an average click-through rate of.4% 64% to 3% per month , depending upon the platform.

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Social Media Media Social Newsletter 331

Get Fully Funded

JANUARY 24, 2024

But your staff members can’t always afford to spend time writing emails to donors on top of their other responsibilities. That’s where email automation comes in. By automating your basic email needs, you can engage donors more efficiently. What is Email Automation? Then, sit back and let your automatic emails do the work.

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Relationship email Donor Wisconsin 59

Neon CRM

JUNE 7, 2023

Knowing how to write effective fundraising emails is an increasingly important skill. Email is one of the most popular fundraising channels: 48% of donors prefer to receive updates and appeals in their inboxes, and email beats out social media, phone calls, and other digital channels in terms of fundraising performance.

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email Fundraising Story Storytelling 96

M+R

NOVEMBER 2, 2023

Read time: 8 minutes Just this month, Google and Yahoo coordinated announcements of new requirements for email senders. Google and Yahoo are the two biggest providers of free email inboxes in the US. That’s right: you do NOT have to make any changes before your Giving Tuesday or end of year campaigns. Sigh of relief!)

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Yahoo Google email gMail 105

Neon CRM

DECEMBER 1, 2023

Do you know your donor retention rate? On top of helping you understand how well you engage donors after their first gift, your donor retention rate can guide you as you plan future fundraising campaigns, messaging, and community outreach. Let’s take a look at how (and why) to track your donor retention rate.

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Retention Rate Track Donor 52

sgEngage

OCTOBER 31, 2024

Don’t Overlook the Fundamentals Before we share our comprehensive list of subject lines, let’s pull out some trends and tips to help you shape your campaign this GivingTuesday. A personal touch boosts open rates. Mentioning the recipient’s name or referencing their past contributions makes your email feel personal.

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email Org Gift Impact 66

Qgiv

DECEMBER 14, 2023

Email fundraising offers a powerful and cost-effective way for nonprofits to reach their audiences and encourage donations. Through email marketing, nonprofits are able to quickly connect with potential donors and build relationships that last. This enables you to refine future campaigns to guarantee maximum engagement.

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email Fundraising Nonprofit Test 64

Media Cause

JULY 11, 2023

Did you know that f or every $1 spent on email marketing, the average return on investment is $42 ? Automated email services for nonprofits are unsung heroes in achieving just that. Automated email services for nonprofits are unsung heroes in achieving just that. Why Automated Email Marketing?

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sgEngage

FEBRUARY 17, 2023

Email marketing. With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy. A key tool in overcoming these challenges?

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email Communication Effective Fundraising 80

Neon CRM

JUNE 29, 2023

Fundraising is almost certainly a critical part of your organization’s communications strategy, so you’re probably familiar with most of the tried-and-true fundraising email best practices. But there are some things that you can do with the donor information you have to make your campaigns more engaging.

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email Practice Fundraising Rate 52

Byte Technology

NOVEMBER 18, 2015

And yet, many non-profits aren’t leveraging one of the most tried-and-true methods of communication: an effective and well-planned email campaign. Indeed, email is being cast aside more and more in favor of other forms linking donors to the causes they want to support.

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Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Here is what you can do to prepare for the impacts of iOS15 on email marketing. How will iOS 15 impact email marketing?

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email Marketing Test Mail 104

sgEngage

FEBRUARY 18, 2023

Email marketing. With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy. A key tool in overcoming these challenges?

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email Communication Effective Fundraising 73

Nonprofit Tech for Good

MAY 27, 2023

More Loyal Donors While new donor retention rates average less than 20% , monthly giving programs typically enjoy retention rates of over 80% after the first year and over 95% after year five. Create a page dedicated to recurring giving campaigns, and add a robust monthly giving ask to your standard campaign pages.

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