7 Steps to Better GivingTuesday Donor Retention
Neon CRM
AUGUST 11, 2023
The nonprofit industry loves talking about how to run a successful GivingTuesday campaign. It’s easy to focus on fundraising success and forget about donor retention. Retaining your donors is the most sustainable, cost-effective way to raise money. And why not? It’s one of the most high-profile fundraising days of the year.
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