Nonprofit Tech for Good

JUNE 1, 2021

At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 478 nonprofit email marketing managers. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.

email 336

email Fundraising Stats Marketing 336

Nonprofit Tech for Good

JULY 7, 2022

Creating your next fundraising campaign requires a lot of work: you must identify your goals, your audience, segment your lists, create compelling content, and set up and test everything in your CRM. We are here to help you with 5 ways to supercharge your email campaigns through improved Email Deliverability.

email 307

email Nonprofit NPO Content 307

CauseVox

DECEMBER 5, 2024

Naturally, our personal to-do lists grow increasingly long as year-end nears. As fundraisers, you’re also in charge of putting together end-of-year giving campaigns for your nonprofit. You don’t want to start planning your year-end campaigns at the beginning of December, even if you’ve already held a similar fundraiser before.

Campaign 103

Campaign Giving Strategy Donor 103

Nonprofit Tech for Good

FEBRUARY 13, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. But there are some very simple tactics, often overlooked, that pretty much guarantee massive growth to both your email lists and to your donor database. Tactic 1: Make it Visible.

email 354

email Donor Websites Content 354

Nonprofit Tech for Good

JANUARY 16, 2025

2) Include social media icons in your email newsletter. Most nonprofits feature social media icons in the footer, but after a recent rebrand, Families Against Mandatory Minimums (FAMM) opted to prominently feature their call-to-follow on social media in the upper right of their email newsletter design.

Social Media 228

Social Media Media Social Newsletter 228

Nonprofit Tech for Good

OCTOBER 18, 2024

AI Fundraising: The Power of Personalization and Precision AI fundraising is a game-changer for nonprofits looking to maximize donations through data-driven insights and personalized outreach. It’s not just about sending an email—it’s about sending the right message at the right time to the right person.

Fundraising 264

Fundraising Organization Strategy Donor 264

Greater Giving

OCTOBER 29, 2024

Mastering Your GivingTuesday Fundraising Email Campaign: How, When, Why, and Who GivingTuesday is quickly approaching, and it’s the perfect opportunity to inspire generosity and rally support for your cause. Email marketing is a powerful tool that nonprofits can leverage to reach supporters and maximize donations.

email 52

email Campaign Fundraising Template 52

Nonprofit Tech for Good

SEPTEMBER 19, 2024

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. Starting with a general research prompt, “Highlight the top four to five giving campaigns nonprofits have created in the past three to five years.

Campaign 239

Campaign Giving Nonprofit Google 239

CauseVox

DECEMBER 2, 2024

Beyond viewing GivingTuesday as a standalone event, we can think of it as the starting line for a broader campaign. Think back on what made the day successful—was it the heartfelt story shared on social media, the surge of donations from a matching gift, or the high open rate on a well-crafted email appeal ? Here’s how to do it.

Campaign 88

Campaign Fundraising Social Media Gift 88

Nonprofit Tech for Good

AUGUST 1, 2021

Sharing your text-to-donate keyword and shortcode on social media helps brand your campaign and allows donors to easily give from their mobile devices, which is where most people view social media. Camden Catholic High School held a peer to peer fundraising campaign for their school giving day to support their athletics programs.

Social Media 328

Social Media Donation Campaign Media 328

.orgSource

FEBRUARY 4, 2025

Limited Integration Between Systems : If your CRM, email marketing, and membership databases dont communicate with each other, you may be missing opportunities for efficient, personalized member engagement. Personalized interactions can significantly boost engagement. This slows down operations and increases the risk of errors.

Associations 221

Associations Technology Digital Analytics 221

Nonprofit Tech for Good

NOVEMBER 20, 2021

By Bryna Dilman , Director of Marketing at FrontStream , who offers expert tips to nonprofit organizations planning to move their in-person auctions online. . Do your research to find a site that reaches a large bidding community and streamlines promotion efforts by choosing a platform with email and communication tools.

Virtual 258

Virtual Personal Fundraising Tips 258

CauseVox

DECEMBER 9, 2024

You know that email marketing is one of the best ways to reach out to this target audience, but so does every other nonprofit. Youve probably noticed that the number of emails you receive from nonprofits tend to ramp up around November. In fact, 47 percent of email recipients open an email based solely on its subject line.

email 72

email Fundraising Spam Donor 72

The MatrixFiles

JANUARY 18, 2024

2024 is shaping up to be THE year of safer email, starting with big email authentication policy updates from Google and Yahoo, which will take effect on February 1st, 2024. These policy changes will impact what email Google and Yahoo will accept and deliver to their users’ inboxes, in an effort to decrease spam and spoofing.

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Policy email Google Spam 246

Bloomerang

NOVEMBER 21, 2024

September Create a campaign theme and offer, logo, and tagline. Set campaign goals. Line up any volunteers or campaign leaders. Schedule in-person ask visits with donors. Test all buttons, links, post-gift email auto-responders, and landing pages on desktop and mobile devices. Record relevant feedback/notes.

Calendar 111

Calendar Fundraising Gift Social Media 111

Association Analytics

JUNE 25, 2024

This can be due to incorrect contact information or a history of irrelevant communications leading them to ignore emails. When you’re dating, you don’t show up in a bar, sit down, and immediately ask the person next to you to get married. 4 Member Renewal – Invoicing members and collecting dues.

Campaign 169

Campaign Associations Communication Channel 169

Nonprofit Tech for Good

MARCH 24, 2025

They didnt need fancy campaigns, just easy payments. Try sending a quick survey right after a donation or adding a simple poll to your next email. You can significantly boost donor reactivation rates using personalized outreach. Donors give more when the process feels easy and intuitive.

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Retention Donor Strategy Nonprofit 218

CauseVox

JANUARY 8, 2025

Your fundraising campaign page is more than just a digital placeholder its the heart of your mission online. With a few strategic tweaks and thoughtful design choices, you can turn your campaign page into a powerhouse of donor engagement. Here are 7 ways to maximize the results of your fundraising campaign page: 1.

Campaign 73

Campaign Results Fundraising Montana 73

sgEngage

NOVEMBER 27, 2024

Quick Definition Online fundraising is the process of raising donations for a cause, project, or organization through digital platforms such as websites, social media apps, and email campaigns. A single campaign, post, or story has the potential to go viral, bringing awareness to a cause or organization.

Online 98

Online Support Fundraising Digital 98

Nonprofit Tech for Good

DECEMBER 28, 2021

By segmenting your audience appropriately, you can create campaigns that feel personalized, special, and tailored to your GivingTuesday and year-end donors. You’ll also make it easier for you to track and monitor the success of your campaigns. Send a personalized thank you or welcome email.

Donor 302

Donor Donation Stats Campaign 302

Nonprofit Tech for Good

NOVEMBER 21, 2020

In the timeline below, we tell you exactly when to send emails designed to cultivate a relationship with your new Giving Tuesday supporters. Why send this email? Share the good news of any preliminary results you have from your Giving Tuesday campaign, such as how much you raised or any challenge matches you’ve met.

Donor 334

Donor Giving Template email 334

Nonprofit Tech for Good

OCTOBER 1, 2020

Set up a drip email to do the work for you. To use a drip-email campaign, determine what your end goal is, or your call to action. Whatever you want your donors to do, make sure you have this goal in mind when crafting your email series. This will keep your emails concise and focused. Examples: Make a second gift.

Retention 342

Retention Donor Nonprofit Gift 342

Bloomerang

FEBRUARY 26, 2024

You’re probably used to your familiar circle of donors who consistently support your cause, and you often reach out to them personally. But as your donor base grows and your organization becomes more well-known in the community, sustaining this level of personal interaction becomes a challenge. The solution: donor segmentation.

Campaign 111

Campaign email Retention Donor 111

Bloomerang

NOVEMBER 25, 2024

But I’m guessing your inbox was flooded with emails last year for Black Friday, Cyber Monday, and GivingTuesday (me too). Do you remember any emails that stood out? They were just within reach of their $30,000 goal and sent an update email Wednesday morning, inviting everyone to help get them there. Even better?

Tips 117

Tips Fundraising email Rate 117

Nonprofit Tech for Good

JANUARY 24, 2021

Keep the momentum going with these creative donor engagement ideas you can apply to your 2021 fundraising strategy: 1) Get personal with gratitude via thank-you videos. Round up a list of your major donors and task your team with sending them a personal video to thank them for their continued support!

Donor 334

Donor Ideas Social Nonprofit 334

Bloomerang

AUGUST 6, 2024

Nonprofits are constantly seeking innovative ways to enhance their email marketing strategies. Personalize email content to boost engagement Personalization makes your audience feel valued. The AI Content Assistant can help you by suggesting personalized greetings and content based on the recipient’s preferences.

Content 111

Content email Campaign Strategy 111

Bloomerang

JANUARY 14, 2025

Mobile giving is raising funds through a mobile device, whether via text, the Internet, an app, or email. Similarly, all text-to-give campaigns are a form of mobile giving, but not all mobile giving involves texts. Track data points and metrics to evaluate your campaigns progress. How does mobile giving work?

Mobile 105

Mobile Giving Guide Nonprofit 105

Nonprofit Tech for Good

DECEMBER 8, 2021

To purchase the recording, please email your request to Heather Mansfield. Quarterly Impact Reports enhance your website, email, and social media content strategy. Prominently feature a call-to-give, an email newsletter opt-in, and a call-to-follow on social media on your landing page. 3) Prioritize your email campaigns. .

Trend 316

Trend Fundraising Digital Marketing 316

Nonprofit Tech for Good

APRIL 27, 2023

Provided you set aside the time to explore and experiment, your nonprofit can use these free or low-cost tools and resources to significantly improve your digital marketing and fundraising campaigns. Websites & Email 1. Mailmunch :: mailmunch.com Mailmunch enables users to create a variety of pop-up email forms for their website.

Resource 351

Resource Tools Digital Marketing 351

Nonprofit Tech for Good

NOVEMBER 16, 2020

To address this, our team studied the campaigns of our top recurring giving customers within the MobileCause platform to identify some best practices and strategies. Take a look at some of the examples and strategies below for ideas for your own recurring giving campaigns. 5) Automate Credit Card Expiration Reminders.

Strategy 342

Strategy Giving Online Donation 342

Nonprofit Tech for Good

APRIL 26, 2021

Since we all spend a lot of effort creating emails, posting on social media, blogging, and producing printed content, don’t we want to make sure our communications are highly functioning and credible? Make a Blessing/Be a Blessing Campaign. Shown here are branded recruitment social media posts and email for this inaugural U.S.-based

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Strategy North America Nonprofit Israel 345

M+R

FEBRUARY 11, 2024

We reviewed some early 2023 returns a few of weeks back , and now we’re taking a closer look at email tactics. Email fundraising has become increasingly difficult, but many of the organizations in our sample of 24 nonprofits saw strong results this December. It may seem dispiriting when you craft the perfect email and only.05%

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email Campaign New York City Calendar 116

Nonprofit Tech for Good

JANUARY 13, 2020

This can be a simple show of gratitude and personalized to include your donor’s name, a brief blurb about what their donation will help your organization to accomplish, and/or a compelling thank you image. So make it easy for them to find you by including the relevant links on your confirmation page. 4) Add to Mailing List.

Action 337

Action Donation Social Media Donor 337

Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). your neighbors.

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Fundraising Donation Donor Social Media 340

Nonprofit Tech for Good

OCTOBER 10, 2019

The majority of donations, at least at the beginning, will come from people you personally know or who are connected to your nonprofit or cause in some way. Emails: This is a great option if you have a solid database of supporters who already receive emails from your organization. 6) Reach out to your network.

Organization 252

Organization Guide Campaign Nonprofit 252

Bloomerang

OCTOBER 21, 2024

Wondering when to send your year-end fundraising emails ? You could make a phone call, handwrite a postcard, send an email, or even a letter—just be sure to share a short story about the difference their gift made. A critical part of your success will be segmented and personalized email marketing. So use their first name!

Donation 102

Donation Gift email Donor 102

Nonprofit Tech for Good

DECEMBER 9, 2022

Email Marketing and Customized Giving. These types of donations, once set up, are easily executed with nonprofit software such as Giveffect – an all-in-one nonprofit management software that includes donation management, relationship management (CRM), volunteer management, email marketing, and more in one easy-to-use suite.

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Fund Nonprofit Pledge Donor 325