sgEngage

JUNE 21, 2024

Email, social media, and direct mail are all nonprofit staples—but don’t stop there. This means that recipients are much more likely to open and read your texts than emails (and to do so quickly). Answering questions. As you explore your data, ask yourself questions like: Where are you missing opportunities?

Marketing 99

Marketing Strategy Channel Rate 99

Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. For each of your online campaigns, your revenue goal should tie into your overall fundraising strategy. A campaign’s inputs include all costs spent on running the campaign.

Raise 59

Raise Money Campaign Online 59

NonProfit Hub

JANUARY 28, 2021

email marketing is one of the most effective channels for nonprofit organizations. Here are 5 nonprofit email marketing mistakes to avoid. . As a nonprofit organization, email marketing should be one of your top priorities. Around 42% of donors prefer to hear from nonprofits via emails. Overlooking mobile users.

email 84

email Marketing Spam Rate 84

DNL OmniMedia

NOVEMBER 12, 2020

Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully. You’ll explore major gift metrics through the following guide: Overview of Major Gift Fundraising Data. 3 Tips to Track Major Gift Metrics More Effectively.

Metrics 52

Metrics Gift Track Tech 52

Qgiv

JUNE 23, 2021

Creating a sustainable, scalable fundraising campaign that will help you grow your future impact is just as important as reaching your fundraising goal. Learn about how to run an effective and sustainable campaign by reading from the top or jumping to the sections that most interest you: . Timeline for the campaign.

Campaign 98

Campaign Effective Fundraising Nonprofit 98

Greater Giving

AUGUST 30, 2024

We’ll walk through the process using the example of a capital campaign fundraising event —an important fundraising event for any nonprofit looking to grow its long-term fundraising capacity. Ask questions about each person’s experience, what aspects they think could have gone better, and what they enjoyed most about the event.

Case Study 94

Case Study Studies Game Sponsor 94

EveryAction

APRIL 6, 2017

This post was originally featured on The Campaign Workshop blog and has been reposted with permission. I recently sat down with the good folks at The Campaign Workshop and chatted about marketing automation for nonprofits. The Campaign Workshop: "Why should I care about nonprofit marketing automation?".

Marketing 104

Marketing Question Nonprofit Social Media 104

Socialbrite

DECEMBER 13, 2019

Five tips on how to up your email marketing game in the year ahead. W hether you’re a nonprofit, a social enterprise or a small business, beginning an email campaign can be a daunting affair. This is especially true for organizations new to email marketing. What would my constituents want from an email newsletter?

email 52

email Guide Newsletter Social Media 52

Zen and the Art of Nonprofit Technology

APRIL 29, 2010

And these tools are great at doing CRM with the standard communications methods – email, phone, snail mail, in person contact. That was the question I cam to this issue with. Example – in Jeremiah Owyang’s report, of the 18 use cases for Social CRM he uses, 7 or 8 of them are really use cases for metrics.

Metrics 154

Metrics Social Synchronous Wikipedia 154

Nonprofits Source

JULY 2, 2024

Will it occur in conjunction with another fundraising campaign, such as your year-end giving push? Consider your objectives for attendance, revenue, average bid amounts, and other engagement metrics. Now it’s time to bring your marketing campaign to life! Will your auction be held as a standalone event or as part of a gala?

Marketing 52

Marketing Strategy Registration Channel 52

Get Fully Funded

JANUARY 5, 2024

Whether you’re planning holiday events or social media campaigns, incorporating texts into your promotion strategy can have a big impact on your success. Keep an eye on your metrics. Beyond donors, you can also ask your volunteers, social media followers, and those who sign up for your email list. Segment your list of contacts.

Puerto Rico 59

Puerto Rico Practice Fundraising Metrics 59

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Be aware of key accomplishments, metrics, testimonials, and milestones. Join online fundraising communities and ask lots of questions and monitor for great ideas.

Fundraising 328

Fundraising Mail Law Donation 328

Qgiv

SEPTEMBER 2, 2024

From planning peer-to-peer fundraisers to properly marketing your online campaigns, there’s an endless number of items on your to-do lists. Plus, software solutions can help reduce your staff’s stress and streamline their workload by automating processes and providing a centralized place for managing different campaigns and communications.

Software 98

Software Effective Nonprofit Collaboration 98

NTEN

JULY 5, 2012

So many people asked interesting and thoughtful questions during the webinar that we wanted to make sure everyone gets a chance to see them and participate in the discussion! Check out the questions and answers below – they should be useful whether or not you were able to attend the webinar last week.

Metrics 64

Metrics Facebook Question Benchmark 64

Nonprofit Tech for Good

AUGUST 9, 2021

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. It is worth noting that if your nonprofit later discovers a duplicate unclaimed page for your nonprofit, you can easily delete the unclaimed page provided you have a professional email address i.e., an email address that matches your website URL.

Linkedin 357

Linkedin Practice Social Media Sponsor 357

Connection Cafe

JUNE 6, 2018

One of the reasons that email fundraising sucks is because of people like me. I’m going to share with you five of the most important things that I’ve discovered about what really does work in email fundraising from the last nine years of testing and experimentation. . They don’t give to emails, or to donation systems.

email 40

email Campaign Test Library 40

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2011

I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. He sent me an email. One point that he keeps making over and over: Metrics must have meaning or else they’re just numbers. Peterson is the founder and senior partner.

Metrics 102

Metrics Social Media Media Social 102

Bloomerang

JUNE 1, 2022

In this guide, we’ll review the importance of year-end giving and the best strategies to use to plan a successful campaign. 10 steps to plan a successful year-end giving campaign. The sooner you can get started with your year-end campaign planning, the better. 10 steps to plan a successful year-end giving campaign.

Guide 113

Guide Giving Nonprofit Mail 113

EveryAction

JUNE 8, 2023

However, you also know these cycles of boom and bust aren’t always efficient or effective at building a truly successful program—instead, retaining advocates year-round and between campaigns is what will help you build more power and make a deeper impact in alignment with your long-term vision and goals.

Advocacy 143

Advocacy Local Poll Audience 143

Nonprofits Source

JUNE 24, 2024

In this guide, we’ll provide tips for how you can launch successful, data-driven back-to-school marketing campaigns that reach (and convert) your target audience. Start by looking through your customer relationship management (CRM) system to identify current customers who may be interested in back-to-school campaigns.

Audience 52

Audience Marketing Student Social Media 52

Allegiance Group

JUNE 13, 2024

For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens. As a result, the advocacy campaign collected 5,300 youth names and rallied the support of more than 67,000 young people. Deep understanding of your audience.

Marketing 52

Marketing Analysis Nonprofit Audience 52

NetWits

DECEMBER 2, 2010

In today’s modern email marketing environments, lots of focus is placed on design and content – which we can all agree are very important aspects of any email campaign. However, there is one component of soliciting your donors which should be considered for any and every communication you generate via email.

email 149

email Marketing Mail Metrics 149

Achieve

AUGUST 27, 2017

With the busiest fundraising season of the calendar year fast approaching, nonprofit leaders everywhere should be spending much of their time thinking about their fundraising campaigns. But when fundraising isn’t top of mind, nonprofit leaders often turn their attention to another type of activity: the awareness campaign.

Awareness 52

Awareness Campaign Metrics Measure 52

Pamela Grow

JULY 24, 2024

However, you quickly realize there are several obstacles to starting a new fundraising campaign, including team time, resource availability, and donor fatigue. In this guide, we’ll provide an overview of this type of fundraiser by answering three of the most common questions about it. Let’s dive in! What is passive fundraising?

FAQ 52

FAQ Guide Fundraising Nonprofit 52

Media Cause

JUNE 29, 2024

AI-driven marketing tools can help create personalized content, optimize campaigns, analyze audience engagement, and even help brainstorm new ideas. Data Analytics Making sense of data within a nonprofit can be challenging, but AI tools can provide valuable insights into donor behavior, campaign performance, and program impact.

Tools 45

Tools Nonprofit Analytics Adobe 45

EveryAction

APRIL 5, 2023

By asking the right questions , clearly advocating for your organization’s needs, and building a clear roadmap , you can make sure your board understands your situation and supports your ultimate goal of helping your teams work more efficiently and effectively through technology. Let’s dive in. A roadmap is a pathway to the future state!

Technology 186

Technology Change Tech Analysis 186

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. Email Analytics. For example, you can compare this year’s year-end giving campaign to last year’s. Budgeting and forecasting for future campaigns. There are virtually unlimited metrics you can track— if you can collect the data, you can analyze it.

Analytics 52

Analytics Org Adwords Metrics 52

M+R

JULY 27, 2023

Read time: 5 minutes Most nonprofits, even the smallest ones, include supporter cultivation in their messaging mix — the occasional thank-you email, an annual impact report, maybe a robocall at year end. That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks.

Fundraising 52

Fundraising Test Advocacy Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. His take: “It is a very shallow metric. And it does feel somewhat gratifying that I think we’ve been right all along. Photo by lecercle. Size has never mattered to us.

Metrics 114

Metrics Facebook People Measure 114

Qgiv

OCTOBER 21, 2021

These same metrics are important to track during crises to effectively determine which indicators can signal alarm. Reports generated around donor engagement can measure campaign involvement, giving history, and other trends that can help guide your strategic processes. Which campaign strategies generate the most donations?

Data 69

Data Metrics Nonprofit Analysis 69

sgEngage

SEPTEMBER 28, 2021

One-time online giving skyrocketed by more than 15%, revenue growth from recurring donations outpaced one-time gifts for the ninth consecutive year, and nonprofits increased their revenue and engagement using email fundraising. So, the real question is: what will online fundraising look like moving forward? Boost Email Engagement.

Online 103

Online Fundraising Benchmark Adwords 103

Qgiv

SEPTEMBER 25, 2024

With Bloomerang , nonprofits can track and measure the metrics that matter most to them, including donor retention, major gift prospect numbers, and corporate giving totals. Plus, nonprofits can use the tool to get to know donors better and create personalized outreach campaigns.

Organization 52

Organization Nonprofit Donor Platform 52

CauseVox

AUGUST 2, 2024

Well Aware using a GRWM (Get Ready With Me) reel to promote their Shower Strike campaign 4. For live streams, be personable and interact with viewers in real-time—answer their questions and acknowledge their comments to build a sense of community. Spur Local raised over $1 million dollars during their GivingTuesday campaign last year.

Donor 91

Donor Social Media Demonstration Poll 91

Qgiv

AUGUST 21, 2023

Many organizations use GivingTuesday as a social media campaign to increase fundraising and spread awareness for their cause. Once you know what worked and what didn’t, you can start looking at the current trends in fundraising to create the best GivingTuesday campaign to maximize your donor acquisition and retention.

Template 98

Template Retention Stream Social Media 98

Association TV

MARCH 16, 2022

Take the original Old Spice campaign, “The Man Your Man Could Smell Like.” They could have opened up by talking all about their proprietary API that uses the latest SQL technology to make algorithmic choices based on email addresses you like or don’t like (I’m making this up, please don’t sue us). But they didn’t. Not at them.

Content 294

Content Create Headline Lithium 294

Connection Cafe

OCTOBER 28, 2014

Great news here but nothing particularly revelatory as most of us would have predicted strong growth for online fundraising in general and continued success of sustained giving campaigns. What is surprising, however, are the results seen around email: There was a 60% increase in the total volume of emails delivered. .

Benchmark 55

Benchmark Metrics Report Online 55

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Last week during the Salsa Conference, I was asked this very question, why is social media data important - by Adrianne Burke, of Salsa Labs, during our panel Measuring Your Social Media. Your email appeals? Is it positive?

Metrics 77

Metrics Social Media Media Social 77