Nonprofit Tech for Good

JUNE 1, 2021

At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 478 nonprofit email marketing managers. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.

email 336

email Fundraising Stats Marketing 336

CauseVox

DECEMBER 5, 2024

As fundraisers, you’re also in charge of putting together end-of-year giving campaigns for your nonprofit. Knowing how much time and effort you spend planning events and campaigns inspired us to create this resource to inspire you with these successful ideas for end-of-year giving campaigns.

Campaign 100

Campaign Giving Strategy Fundraising 100

NonProfit PRO

MARCH 15, 2024

A lot goes into a successful email campaign. Here are four ways to create an email call-to-action strategy that hooks your supporters.

email 254

email Action Campaign Nonprofit 254

The MatrixFiles

JANUARY 18, 2024

2024 is shaping up to be THE year of safer email, starting with big email authentication policy updates from Google and Yahoo, which will take effect on February 1st, 2024. These policy changes will impact what email Google and Yahoo will accept and deliver to their users’ inboxes, in an effort to decrease spam and spoofing.

Policy 246

Policy email Google Spam 246

Bloomerang

NOVEMBER 21, 2024

September Create a campaign theme and offer, logo, and tagline. Set campaign goals. Line up any volunteers or campaign leaders. October Collect testimonials, impact stories, videos, and pictures and use them to write ‘reporting back’ stewardship emails, postcards, texts, thank-a-thon phone scripts, or letters.

Calendar 111

Calendar Fundraising Social Media Gift 111

CauseVox

DECEMBER 2, 2024

Beyond viewing GivingTuesday as a standalone event, we can think of it as the starting line for a broader campaign. Think back on what made the day successful—was it the heartfelt story shared on social media, the surge of donations from a matching gift, or the high open rate on a well-crafted email appeal ? Here’s how to do it.

Campaign 82

Campaign Fundraising Social Media Donor 82

Pamela Grow

MARCH 9, 2025

Hardly a week passes that I dont get an email like this one from Amanda: We are looking at expanding the number of direct mail campaigns we run. Our campaigns are smaller, maybe 500 to 1,000 pieces mailed. Choosing your print shop is an important decision for the success of your nonprofits direct mail program.

Mail 59

Mail Nonprofit Massachusetts Local 59

sgEngage

NOVEMBER 13, 2024

Social media campaigns Social media platforms provide an ideal space to post highlights from your digital impact report. Digital communication pieces Insights from your digital impact report can easily transfer over to other types of digital communication pieces , like online newsletters, email fundraising campaigns, and blog posts.

Digital 111

Digital Impact Report Marketing 111

Bloomerang

OCTOBER 10, 2024

Your phone, email, and mailbox might be blowing up, too. According to fundraising copywriter and author Jeff Brooks, “ Donors to political campaigns and donors to charity are mostly different people.” Cancelling your campaign is guaranteed zero income and fundraising revenue you can never get back. There’s one caveat.

Fundraising 119

Fundraising North Carolina Guide Time 119

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate.

Practice 342

Practice Fundraising Online Nonprofit 342

Association Analytics

JUNE 25, 2024

This can be due to incorrect contact information or a history of irrelevant communications leading them to ignore emails. In the same way, you shouldn’t expect a member renewal to be a one email and done transaction. Segmentation Proper segmentation can significantly enhance the effectiveness of renewal campaigns.

Campaign 169

Campaign Associations Communication email 169

Nonprofit Tech for Good

APRIL 27, 2023

Provided you set aside the time to explore and experiment, your nonprofit can use these free or low-cost tools and resources to significantly improve your digital marketing and fundraising campaigns. Websites & Email 1. Mailmunch :: mailmunch.com Mailmunch enables users to create a variety of pop-up email forms for their website.

Resource 348

Resource Tools Digital Marketing 348

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Help maintain membership hygiene by ensuring donor records are accurate, spelled correctly, and that bouncing emails are cleaned, etc. your neighbors.

Fundraising 336

Fundraising Donation Donor Social Media 336

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

Mail 130

Mail Retention Donor Practice 130

NonProfit PRO

OCTOBER 20, 2023

Postal Service customers who sign up for emails can get a digital preview of their mailbox. This means that prior to getting your mail piece, recipients can click on your link and start donating. With informed delivery, U.S. Here's how to use this service to your advantage.

Mail 289

Mail Guide Donation email 289

Nonprofit Tech for Good

SEPTEMBER 27, 2021

Inform and update those providing the donation with the programs and efforts that are supported because of their donation, and don’t forget to send them a follow-up email or phone call to thank them for providing a tribute gift. Additionally, create a space on the website to acknowledge tribute gifts.

Fundraising 329

Fundraising Giving Strategy Nonprofit 329

NonProfit PRO

NOVEMBER 15, 2023

You’ll raise more money this time of year than any other time. People often set aside a certain amount of money to give to friends, coworkers and nonprofits. If you want them to give to your nonprofit as well, it’s wise to be proactive.

email 298

email Fundraising Money Raise 298

Bloomerang

JULY 26, 2024

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

Mail 121

Mail Roles Digital Fundraising 121

Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. Of those recurring donors, 51% return to also give through a different campaign type, according to The State of Modern Philanthropy 2020.

Donation 342

Donation Nonprofit Gift Donor 342

Nonprofit Tech for Good

JANUARY 13, 2020

4) Add to Mailing List. You are likely already asking for and collecting email addresses and mobile numbers on your donation form to ensure donors get your automated email receipts and text confirmations. So make it easy for them to find you by including the relevant links on your confirmation page.

Action 334

Action Donation Social Media Donor 334

Nonprofit Tech for Good

APRIL 26, 2021

Since we all spend a lot of effort creating emails, posting on social media, blogging, and producing printed content, don’t we want to make sure our communications are highly functioning and credible? Make a Blessing/Be a Blessing Campaign. Shown here are branded recruitment social media posts and email for this inaugural U.S.-based

Strategy 345

Strategy Nonprofit North America Israel 345

NonProfit PRO

NOVEMBER 17, 2021

Emails, social media posts, direct mail, phone calls — there are so many ways to reach donors. However, text messaging has emerged as an effective way to make a big impact for your next fundraising campaign.

Campaign 130

Campaign Fundraising Practice Social Media 130

Bloomerang

JANUARY 14, 2025

Mobile giving is raising funds through a mobile device, whether via text, the Internet, an app, or email. Similarly, all text-to-give campaigns are a form of mobile giving, but not all mobile giving involves texts. Track data points and metrics to evaluate your campaigns progress. How does mobile giving work?

Mobile 105

Mobile Giving Guide Nonprofit 105

Nonprofit Tech for Good

AUGUST 6, 2023

Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

Fundraising 235

Fundraising Practice Guide Campaign 235

Bloomerang

MAY 24, 2024

Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Start with those closest to you (e.g.,

Mail 111

Mail Build Nonprofit Charity 111

Nonprofits Source

APRIL 24, 2023

Email is a major communication channel for many nonprofits. It’s a relatively inexpensive way to connect with your supporters and an essential part of most fundraising campaigns. But since emails are low-cost and easy to send, your supporters get a lot of them. How can you make your campaign stand out in overcrowded inboxes?

email 91

email Campaign Ideas Tips 91

Nonprofit Tech for Good

APRIL 15, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. According to MobileCause , 90% of text messages are read within three minutes of being sent while only 24% of emails are being read at all. 10) Include a phone number and mailing address. in 2019 and accounts for 8.7%

Donation 363

Donation Practice Nonprofit Paypal 363

Greater Giving

NOVEMBER 18, 2024

It’s a perfect opportunity to rally support and build excitement, but it’s not where your year-end campaign should stop. Here’s the deal: a well-planned year-end campaign isn’t just about hitting your goals. How to Build a Year-End Giving Campaign (That Includes GivingTuesday) 1. Need help planning your campaign?

Campaign 52

Campaign Giving Social Media Donor 52

Nonprofit Tech for Good

JUNE 19, 2019

Try filtering for donors who: have a lifetime gift amount of $500+, 10+ volunteer hours, 10+ soft credited gifts, and gifts coded with your social media campaign or your annual appeal solicitation. 90% of emails are read within 3 minutes, so why not leverage the power and popularity of text messaging to stay in touch? Email them.

Donor 277

Donor Social Media Offline Gift 277

Nonprofit Tech for Good

DECEMBER 20, 2023

retro digital marketing and fundraising strategies are making a comeback as evidenced by high engagement on social media and in email. 2017 Population Matters Infographics Series 2) Postcards [with QR codes] Gen Z rarely receives print mail, so it makes an impact when it arrives. In 2024, what’s old is new again.

Trend 238

Trend Fundraising Marketing Digital 238

Nonprofit Tech for Good

JULY 25, 2019

Email is still king in the invitation world. With proper segmentation and a good cadence plan (don’t forget those follow-ups), you should be able to get a good conversion out of your supporter email list. This includes the sign-up page, their confirmation and follow-up emails, and even in the reminders leading up to your event.

Fundraising 278

Fundraising Practice Nonprofit Registration 278

sgEngage

AUGUST 1, 2023

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

Mail 98

Mail Data Marketing Donor 98

Nonprofit Tech for Good

MAY 8, 2023

Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. You can use outbound text messages to inform donors about upcoming fundraising events and campaigns.

Lesson 303

Lesson Marketing Nonprofit Fundraising 303

Bloomerang

JANUARY 3, 2022

After you’re done celebrating your wins, it’s time to evaluate the success of your end-of-year fundraising campaign. . Why you should evaluate your end-of-year fundraising campaign . Taking stock of how your results compare to your campaign’s goals is the best way to set yourself up for future success. . Key Messages .

Evaluation 132

Evaluation Metrics Campaign Fundraising 132

Nonprofit Tech for Good

AUGUST 4, 2023

You’ll see that there is significant overlap between generations, meaning you can develop campaigns that are optimized for multiple types of donors and include more than one way to give. They are comfortable with both online and offline giving, utilizing various digital platforms and crowdfunding campaigns. organizations** 11.8%

Giving 241

Giving Generation North America Social Media 241

Nonprofit Tech for Good

NOVEMBER 8, 2018

2) 29% of donors worldwide say that social media is the tool that most inspires them to give, however, email is a close second at 27%. 7) Crowdfunding campaigns that benefit individuals are growing in popularity worldwide. 41% of donors to charitable organizations also donate to online crowdfunding campaigns that benefit individuals.

Trend 245

Trend Global South America Giving 245

Get Fully Funded

DECEMBER 12, 2022

Wouldn’t life be easier if people opened and read your fundraising emails? Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing. Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing.

email 126

email Fundraising Donor Sample 126