Nonprofit Tech for Good

NOVEMBER 3, 2023

This is one of the key reasons that more than 60% of nonprofits already use personalization in their email marketing. So if the question is not should you include personalized communications, it has to be how do you use personalization in your email marketing program to enhance your relationship with your supporters.

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Nonprofit Tech for Good

OCTOBER 15, 2022

Your year-end fundraising campaigns should show your donors what you’ve accomplished together over the past year, and invite them to give toward an even brighter future. Done well, your year-end campaigns (print, email, and social media) will inspire donors to give generously at year’s end and throughout the year after.

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Nonprofit Tech for Good

FEBRUARY 15, 2025

In the summer and fall of 2024, Nonprofit Tech for Good used social media and email to promote the 15-question Online Donor Feedback Survey. Communication Preferences 33% of online donors say that email is the communication method most likely to inspire them to make a donation. Thank you to those who took the survey!

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Bloomerang

DECEMBER 2, 2024

You’ve sent a fundraising email to your nonprofit’s email list. What happened , you think, where did we go wrong with this email? And that’s when you know it’s time to troubleshoot your fundraising email. And that’s when you know it’s time to troubleshoot your fundraising email.

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Nonprofit Tech for Good

FEBRUARY 23, 2025

How Salesforce is Powering Personal Giving Integrated Data: Salesforce provides a unified view of each donor, consolidating information from various sources, including giving history, website and text messaging interactions, event attendance, advocacy actions, and email engagement. Dive deeper!

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Nonprofit Tech for Good

APRIL 13, 2025

By Greg Fine a marketing consultant who leverages 30 years of for-profit marketing and advertising experience to help nonprofits create larger-than-life giving campaigns and marketing that connect. AI tools seemingly transform campaign development from a hands-on, intensive process into hit-enter ease. But whats the reality?

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Nonprofit Tech for Good

NOVEMBER 7, 2024

The 2024 Certificate in Digital Marketing & Fundraising program covers the fundamentals of website and email marketing, online fundraising, and social media for nonprofits. Request your certificate via email from Heather Mansfield. There are no refunds.

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Nonprofit Tech for Good

SEPTEMBER 27, 2020

Below are simple, yet often overlooked, social media tips to help your nonprofit’s campaign get noticed this #GivingTuesday. This helps spread awareness of your #GivingTuesday campaign to all visitors. Regularly updating your cover photos can help alert followers for specific campaigns like #GivingTuesday. and ask them to give.

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Nonprofit Tech for Good

JUNE 1, 2021

At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 478 nonprofit email marketing managers. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.

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Nonprofit Tech for Good

JANUARY 16, 2025

2) Include social media icons in your email newsletter. Most nonprofits feature social media icons in the footer, but after a recent rebrand, Families Against Mandatory Minimums (FAMM) opted to prominently feature their call-to-follow on social media in the upper right of their email newsletter design.

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CauseVox

DECEMBER 5, 2024

As fundraisers, you’re also in charge of putting together end-of-year giving campaigns for your nonprofit. Knowing how much time and effort you spend planning events and campaigns inspired us to create this resource to inspire you with these successful ideas for end-of-year giving campaigns.

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Nonprofit Tech for Good

FEBRUARY 13, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. But there are some very simple tactics, often overlooked, that pretty much guarantee massive growth to both your email lists and to your donor database. Tactic 1: Make it Visible.

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Greater Giving

OCTOBER 29, 2024

Mastering Your GivingTuesday Fundraising Email Campaign: How, When, Why, and Who GivingTuesday is quickly approaching, and it’s the perfect opportunity to inspire generosity and rally support for your cause. Email marketing is a powerful tool that nonprofits can leverage to reach supporters and maximize donations.

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NonProfit PRO

MARCH 15, 2024

A lot goes into a successful email campaign. Here are four ways to create an email call-to-action strategy that hooks your supporters.

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Nonprofit Tech for Good

OCTOBER 25, 2023

Email Strategy Only 68% of nonprofits utilize email marketing. Nonprofit Tech for Good Report ] Nonprofits sent an average of 60 email messages per subscriber in 2022, a 15% increase in volume from the previous year. [ Classy.org] 63% of nonprofits use personalization in their email marketing.

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M+R

FEBRUARY 2, 2025

To celebrate this almost-holiday (as well as what is unquestionably the best Bill Murray movie of all time), I want to share the easiest way you can boost response to an email-driven campaign — fundraising, advocacy, whatever.

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CauseVox

DECEMBER 2, 2024

Beyond viewing GivingTuesday as a standalone event, we can think of it as the starting line for a broader campaign. Think back on what made the day successful—was it the heartfelt story shared on social media, the surge of donations from a matching gift, or the high open rate on a well-crafted email appeal ? Here’s how to do it.

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Nonprofit Tech for Good

SEPTEMBER 19, 2024

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. Starting with a general research prompt, “Highlight the top four to five giving campaigns nonprofits have created in the past three to five years.

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NonProfit PRO

JUNE 10, 2022

This free guide lays out the four types of emails you need to send your fundraisers to ensure your next peer-to-peer campaign is a success. Use these frameworks to create compelling emails that will recruit, activate, engage and retain supporters. Download Now

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CauseVox

DECEMBER 9, 2024

You know that email marketing is one of the best ways to reach out to this target audience, but so does every other nonprofit. Youve probably noticed that the number of emails you receive from nonprofits tend to ramp up around November. In fact, 47 percent of email recipients open an email based solely on its subject line.

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Nonprofit Tech for Good

AUGUST 1, 2021

Sharing your text-to-donate keyword and shortcode on social media helps brand your campaign and allows donors to easily give from their mobile devices, which is where most people view social media. Camden Catholic High School held a peer to peer fundraising campaign for their school giving day to support their athletics programs.

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Nonprofit Tech for Good

FEBRUARY 12, 2025

M+R Benchmarks Report ] For every 1,000 email addresses, nonprofits have an average of 1,041 Facebook fans. [ M+R Benchmarks Report ] Facebook fundraisers who are thanked by nonprofits during the fundraising campaign raise 35% more than those who are not. Of those that spend on social media ads, 98% spend on Facebook. on TikTok. [

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CauseVox

JANUARY 8, 2025

Your fundraising campaign page is more than just a digital placeholder its the heart of your mission online. With a few strategic tweaks and thoughtful design choices, you can turn your campaign page into a powerhouse of donor engagement. Here are 7 ways to maximize the results of your fundraising campaign page: 1.

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CauseVox

OCTOBER 17, 2024

This efficacy is why we encourage nonprofits to think about utilizing GivingTuesday partnerships in their campaign. GivingTuesday Partnerships Through Matching Gifts Did you know that matching gifts can be a game-changer for your GivingTuesday campaign? Here are a few ideas and ways to approach it. But finding the right donor is key.

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NonProfit PRO

JANUARY 13, 2025

Some nonprofits are under the impression that sending multiple mail and email appeals constitutes an intrusion in donors lives. Nonsense.

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Nonprofit Tech for Good

JANUARY 2, 2025

Digital platforms like social media and email campaigns provide excellent reach, but when combined with your golf tournament website and mobile scoring app, each sponsors impressions are multiplied. In 2025, nonprofits will leverage data to make decisions that maximize fundraising potential.

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The MatrixFiles

JANUARY 18, 2024

2024 is shaping up to be THE year of safer email, starting with big email authentication policy updates from Google and Yahoo, which will take effect on February 1st, 2024. These policy changes will impact what email Google and Yahoo will accept and deliver to their users’ inboxes, in an effort to decrease spam and spoofing.

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NonProfit PRO

APRIL 18, 2025

Here are four rules one nonprofit bent or broke to boost email unsubscribe rate, social media donations, email click-through rate and more.

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Association Analytics

JUNE 25, 2024

This can be due to incorrect contact information or a history of irrelevant communications leading them to ignore emails. In the same way, you shouldn’t expect a member renewal to be a one email and done transaction. Segmentation Proper segmentation can significantly enhance the effectiveness of renewal campaigns.

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Nonprofit Tech for Good

DECEMBER 5, 2020

Picture this: it’s the day after Giving Tuesday and your nonprofit has met or even exceeded your campaign goals. On top of the influx of donations that come in on Giving Tuesday, there are still many donors looking to donate to year-end fundraising campaigns. 2) Email Templates for Giving Tuesday Through Year-End.

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Nonprofit Tech for Good

NOVEMBER 21, 2020

In the timeline below, we tell you exactly when to send emails designed to cultivate a relationship with your new Giving Tuesday supporters. Why send this email? Share the good news of any preliminary results you have from your Giving Tuesday campaign, such as how much you raised or any challenge matches you’ve met.

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Nonprofit Tech for Good

DECEMBER 8, 2021

To purchase the recording, please email your request to Heather Mansfield. Quarterly Impact Reports enhance your website, email, and social media content strategy. Prominently feature a call-to-give, an email newsletter opt-in, and a call-to-follow on social media on your landing page. 3) Prioritize your email campaigns. .

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Nonprofit Tech for Good

AUGUST 2, 2020

Craft a campaign that rallies your community and reaches new donors. Adopt strategies to expand the reach of your Giving Tuesday campaign. All webinar registrants will also receive an email containing The #GivingTuesday Fundraising Template Kit and The New Donor Welcome Series Email Template Kit.

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Bloomerang

NOVEMBER 21, 2024

September Create a campaign theme and offer, logo, and tagline. Set campaign goals. Line up any volunteers or campaign leaders. October Collect testimonials, impact stories, videos, and pictures and use them to write ‘reporting back’ stewardship emails, postcards, texts, thank-a-thon phone scripts, or letters.

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Nonprofit Tech for Good

OCTOBER 18, 2024

It’s not just about sending an email—it’s about sending the right message at the right time to the right person. Real-Time Adaptability AI evolves with your campaigns, learning from data to continuously optimize your outreach.

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NonProfit PRO

NOVEMBER 15, 2023

You’ll raise more money this time of year than any other time. People often set aside a certain amount of money to give to friends, coworkers and nonprofits. If you want them to give to your nonprofit as well, it’s wise to be proactive.

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Nonprofit Tech for Good

OCTOBER 2, 2021

How to grow, manage, and segment your email list to maximize click-through rates and avoid spam folders. Which types of fundraising campaigns nonprofits should prioritize in 2022, such as tribute giving and crowdfunding. A discussion on why nonprofits must prioritize website, email, and social media security – and how to do so. <<

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