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Nonprofit Donor Retention 101: Always Do This

Bloomerang

I would definitely make larger gifts if there were 1) fewer campaigns; 2) those campaigns championed more targeted solutions; 3) those solutions were backed up by better impact information. For as long as the Fundraising Effectiveness Project has measured nonprofit donor retention it has been abysmal. People give.

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Fundraising Best Practices: How To Host A Successful Peer-To-Peer Event

Bloomerang

In order to attract fundraisers to participate in your campaign, you first need to come up with an exciting theme to build your fundraising event around. Keep your fundraisers engaged with your peer-to-peer campaign by gamifying your event. that you created for the campaign. Come up with an exciting fundraising event idea.

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Retention is the New Acquisition

Connection Cafe

While organizations focus on their development goal and raising money through major gifts, events, direct mail, grants and online, we continue to see a lack of focus on stewardship and retention. Every organization needs to increase their investment in stewardship and retention. There is always a reason to say thank you.

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#13NTC Session: Does Social Media Make Cents? An Expert Panel in Social Media Fundraising

NetWits

The most engaging person on twitter will win a bound copy of our new npEXPERTS fundraising and marketing eBook. How can social augment an existing fundraising campaign? How can I use social as an acquisition tool for fundraising campaigns? What about retention? Ask questions, live tweet, chime in with your answers, etc.

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Transcending the Transaction: Relationship Fundraising

Allegiance Group

With both donor acquisition and retention becoming more challenging, your organization must aspire to forge relationships with donors that go beyond a single transaction in order to deepen your donors affinity for your cause. Increase retention rates: In general, less than half of all donors will give the following year.

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3 Easy Upgrades Can Work Wonders for Digital Donor Acquisition

sgEngage

Other content ideas we have helped create for Doing Good Digital clients: checklists, coloring pages, eBooks, videos, activity books, and stationery. You could try changing your social headers periodically to promote the content, depending on the significance of the content or the campaign.

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How to Thank and Retain Year-End Donors

Qgiv

For retention-minded fundraisers with a strong donor cultivation plan in place, the early days of a new calendar year might even be busier than any day in November and December. With first-time donor retention rates hovering around 20%, securing a second gift from new donors may be more important than securing a first gift.

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