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End-of-Year Giving Campaign: 13 Successful (Yet Underutilized) Strategies

CauseVox

As fundraisers, you’re also in charge of putting together end-of-year giving campaigns for your nonprofit. Knowing how much time and effort you spend planning events and campaigns inspired us to create this resource to inspire you with these successful ideas for end-of-year giving campaigns.

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Retaining First Time Donors this GivingTuesday

sgEngage

These donors, who contribute without prior planning, can be the unsung heroes of your end-of-year fundraising. According to a recent report from the Blackbaud Institute , 72% of spontaneous gifts went to organizations with whom the donors were already familiar. This is even more important as you seek to expand your donor rolls.

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Mastering Your End-of-Year Fundraising Plan: Calendar + Checklist

Bloomerang

September Create a campaign theme and offer, logo, and tagline. Recruit a match from a single donor or group of donors. What number of donors gave at end of year? How many new first-time donors did we have at end of year? Set campaign goals. Line up any volunteers or campaign leaders. Filter by date.

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Example Fundraising Scripts to Use When Asking for Donations

Bloomerang

Making fundraising calls can be nerve-wracking, but it helps to have a plan in the form of a fundraising script. In this guide, we’ll offer some tips and sample scripts you can use when calling donors to request a face-to-face meeting or directly request donations. Why and when to use a script for fundraising.

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[Free Webinar] Activate Your Board Members This Giving Tuesday

Nonprofit Tech for Good

Giving Tuesday has the potential of being an effective peer-to-peer fundraising campaign. We will outline how to leverage technology to empower your board members to become active fundraisers and stewards of your Giving Tuesday campaign (and beyond).

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3 Political Campaign Marketing Tactics to Inspire Nonprofits

Nonprofits Source

It can sometimes feel overwhelming, but political campaigns are undeniably good at getting attention. As a nonprofit, you might wonder how you can emulate political campaign marketing strategies and success. Text Banking By this point, almost every American has received at least one text from a political campaign.

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Example Phone Scripts to Use When Asking for End-of-Year Gifts for Your Nonprofit

Bloomerang

To make the most of this end-of-year giving season , I recommend taking the time to do a simple and inexpensive task that will inspire donors to be even more generous: calling them. . Here’s a scenario showing how calling a donor can inspire them to make an end-of-year gift. . Stewarding donors and calling to ask for end-of-year gifts.

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