NonProfit PRO

DECEMBER 9, 2024

Here are the top tips to drive impactful year-end marketing campaigns that turn one-off donors into lifelong supporters.

Donor 261

Donor Tips Support Marketing 261

Nonprofit Tech for Good

NOVEMBER 10, 2024

By Sarah Suarez , Founder and Social Media Strategist for The Social Puzzle – a boutique social media marketing agency which solely focuses on nonprofits so they can concentrate on what really matters, their mission. Update on ongoing campaigns. But what exactly is a digital community, and how can one be effectively built?

Community 323

Community Digital Build Social Media 323

Nonprofit Tech for Good

FEBRUARY 2, 2025

Imagine a potential donor who happens to pass by a poster for your organization’s annual festival. They can help you raise money, gather volunteers, inspire your donors, better understand your supporters, and connect with people who may not have heard of your organization. How do you turn good intentions into action?

Strategy 245

Strategy Nonprofit Fundraising Volunteer 245

CauseVox

DECEMBER 5, 2024

As fundraisers, you’re also in charge of putting together end-of-year giving campaigns for your nonprofit. Knowing how much time and effort you spend planning events and campaigns inspired us to create this resource to inspire you with these successful ideas for end-of-year giving campaigns.

Campaign 101

Campaign Giving Strategy Donor 101

Nonprofit Tech for Good

JUNE 6, 2020

7,008 survey respondents from 81 countries indicated in the survey that they had donated in response to the COVID-19 pandemic and some characteristics of these donors are listed below. It’s worth noting that 68% of the COVID-19 donors were female, 31% male. of COVID-19 donors are enrolled in a recurring giving program.

Stats 355

Stats Donor Survey Donation 355

Nonprofit Tech for Good

DECEMBER 27, 2024

Below are five simple best practices for your nonprofit to ensure that your staff and your digital marketing and fundraising campaigns are safe and protected. Nonprofit Tech for Good uses MailChimp for our email marketing and we have enabled double opt-in. Cybersecurity at your nonprofit must be a priority in 2024.

Practice 306

Practice Nonprofit Spam Social Media 306

Nonprofit Tech for Good

MAY 16, 2021

A fundraising campaign soft launch—the release of your campaign to a limited audience prior to the general public—allows your organization to establish early momentum on your campaign. Email #1: Introduce the Campaign. Remind your donors that they bring a unique value to your organization. Explain your motivation.

Template 317

Template email Campaign Fundraising 317

sgEngage

NOVEMBER 13, 2024

By repurposing the content of your report, you can continue to present that evidence in new ways, tailoring it to the diverse fashions in which your donors prefer to receive communications and amplifying its reach. Here are five ways to use your digital impact report as a marketing tool: 1.

Digital 111

Digital Impact Report Marketing 111

Nonprofit Tech for Good

FEBRUARY 12, 2020

According to the Global Trends in Giving Report , 27% of online donors say that email is the tool that most inspires them to give (social media 29%, 18% website, 12% print). What looks good on a mobile device often looks even better on desktop and laptop computers, and all email marketing services offer responsive email templates.

email 363

email Practice Marketing Nonprofit 363

Nonprofit Tech for Good

SEPTEMBER 27, 2020

By Kristina Brunnler , Marketing Manager at MobileCause. Below are simple, yet often overlooked, social media tips to help your nonprofit’s campaign get noticed this #GivingTuesday. Below are simple, yet often overlooked, social media tips to help your nonprofit’s campaign get noticed this #GivingTuesday.

Social Media 362

Social Media Campaign Media Social 362

Nonprofit Tech for Good

AUGUST 13, 2021

Presented by: Christy Noel , VP of Digital Marketing Services at MobileCause. We’ve created a 6-week plan to help you run a powerhouse campaign that increases reach and giving. You’ll learn: – A 6-week plan for before, during and after your #GivingTuesday campaign. Cost: Free.

Campaign 296

Campaign Free FAQ Virtual 296

Bloomerang

DECEMBER 12, 2024

Email marketing for nonprofits is a powerful tool that can do much more for your brand than just raising awareness. In fact, a recent Global Trends in Giving report reveals that 33% of donors in the U.S. Well cover: Why is investing in email marketing for nonprofits worth it?

email 88

email Marketing Guide Nonprofit 88

Nonprofit Tech for Good

NOVEMBER 21, 2020

By Stephanie Kanak , Content Strategist at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Did you know that 63% of Giving Tuesday donors only give on Giving Tuesday ? What if you could convert those one-time donors into engaged supporters that give again?

Donor 334

Donor Giving Template email 334

Nonprofit Tech for Good

APRIL 27, 2023

When nonprofits started to experiment with digital marketing in 1990s and early 2000s, the few tools that were available were expensive and limited in their functionality. Today, the number of low-cost, well-built digital marketing tools is incredible! Ideal for small nonprofits with limited funds for digital marketing.

Resource 351

Resource Tools Digital Marketing 351

Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Why Quarterly Impact Reports?

Trend 316

Trend Fundraising Digital Marketing 316

Nonprofit Tech for Good

MAY 13, 2022

How much time do you spend thinking about where your donors are coming from ? It is super important to understand where your donors are coming from and how you could be acquiring more! How to keep growing your donor acquisition. While acquiring (and keeping) new donors can often feel like a game of chance, it really shouldn’t.

Donor 286

Donor Campaign Nonprofit Track 286

Nonprofit Tech for Good

SEPTEMBER 19, 2024

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. the generative search engines spit out an initial list of organizations with performance-plus campaigns. Please cite sources.”

Campaign 239

Campaign Giving Nonprofit Google 239

Nonprofit Tech for Good

DECEMBER 19, 2022

Each year Heather Mansfield of Nonprofit Tech for Good presents a free webinar featuring the top ten digital marketing and fundraising trends to prioritize in the following year. This year’s webinar, 10 Digital Marketing & Fundraising Trends to Prioritize in 2023 , was presented on December 7.

Trend 317

Trend Fundraising Digital Marketing 317

Nonprofit Tech for Good

JUNE 1, 2021

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. Of those, 93% use an email marketing service, such as MailChimp or ConstantContact, to send their email newsletters.

email 336

email Fundraising Stats Marketing 336

Nonprofit Tech for Good

JANUARY 16, 2025

To grow your following on social media, you need to make a concerted effort to let your supporters and donors know how to find your nonprofit on social media. Again, where to feature your social media icons in your newsletter depends upon your digital marketing priorities. 5) Add a call-to-follow to your print campaigns.

Social Media 228

Social Media Media Social Newsletter 228

Nonprofit Tech for Good

DECEMBER 14, 2022

Nonprofits need every tool possible to entice donors to join and then stick around for years. Some organizations use donor perks or benefits to do this. One way to create a major donor program or donor perks system is to replicate one from another organization. Many sponsors and donors want recognition for their support.

Donor 335

Donor Social Media Sponsor Benefit 335

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. In times like this when we’re in a strong economic downturn – and there’s a lot of uncertainty – your major donors may be pausing their donations or limiting them.

Metrics 309

Metrics Digital Marketing Nonprofit 309

Nonprofit Tech for Good

APRIL 21, 2022

According to the Fidelity Charitable Overcoming Barriers to Giving Report, 65% of donors would give more if they knew the impact of their donations. It lets donors determine for themselves that their donation, involvement, and passion moved the needle and made a measurable contribution to the world. 2) Give social media shoutouts.

Donation 330

Donation Donor Impact Nonprofit 330

Nonprofit Tech for Good

OCTOBER 11, 2024

29% of online donors say that social media is the communication tool that most inspires them to give [email 27%, website, 18%, print, 12%, TV ad 6%] (According to the Global Trends in Giving Report ). One question that I see nonprofits constantly asking, and with good reason: “Can social media really bring in new donors for our nonprofit?”

Social Media 295

Social Media Donor Media Social 295

NonProfit PRO

AUGUST 9, 2024

One of the most critical elements for your nonprofit is securing major donors and building deeper donor relationships. Discuss new practical ways for utilizing Generative AI to build deeper relationships donors. Explore how AI can unearth hidden major donors in your already existing donor database.

Database 230

Database Donor Technique Relationship 230

NonProfit PRO

JULY 26, 2024

One of the most critical elements for your nonprofit is securing major donors and building deeper donor relationships. Discuss new practical ways for utilizing Generative AI to build deeper relationships donors. Explore how AI can unearth hidden major donors in your already existing donor database.

Database 230

Database Donor Technique Relationship 230

Nonprofit Tech for Good

FEBRUARY 13, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Every nonprofit needs two things to drive sustainable growth: new contacts and new donors. In one test we saw, offering a simple PDF increased the subscriber rate as much as 71%.

email 354

email Donor Websites Content 354

Nonprofit Tech for Good

MAY 8, 2023

There’s a lot to learn from them about text marketing. Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. You can use outbound text messages to inform donors about upcoming fundraising events and campaigns.

Lesson 304

Lesson Marketing Nonprofit Mobile 304

NonProfit PRO

OCTOBER 19, 2022

With the market cluttered and audiences’ attention spread thin, nonprofit leaders are seeking ways to reach new prospects and keep donors engaged. Here’s a look at the benefits of text messaging and how to add the channel to your existing campaigns. SMS/MMS strategies offer nonprofits this unique opportunity.

Strategy 259

Strategy Donor Channel Attention 259

Nonprofits Source

NOVEMBER 4, 2024

It can sometimes feel overwhelming, but political campaigns are undeniably good at getting attention. As a nonprofit, you might wonder how you can emulate political campaign marketing strategies and success. Text Banking By this point, almost every American has received at least one text from a political campaign.

Campaign 52

Campaign Marketing Nonprofit Social Media 52

Nonprofit Tech for Good

MAY 25, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. This is full-funnel marketing , and to do it effectively you need some technological assistance.

Marketing 208

Marketing Fundraising Nonprofit Social Media 208

NonProfit PRO

AUGUST 2, 2024

One of the most critical elements for your nonprofit is securing major donors and building deeper donor relationships. Discuss new practical ways for utilizing Generative AI to build deeper relationships donors. Explore how AI can unearth hidden major donors in your already existing donor database.

Database 211

Database Donor Technique Relationship 211

Nonprofit Tech for Good

FEBRUARY 28, 2021

It’s no secret that corporate donors are invaluable partners for nonprofits. They can make a huge impact as they provide significant support across areas including grantmaking, employee engagement and cause marketing. Thoughtful donor stewardship strategies are the key to enhancing corporate partnerships.

Social Media 312

Social Media Donor Media Social 312

Nonprofit Tech for Good

AUGUST 1, 2021

By Corey Blake , a Digital Fundraising Strategist at MobileCause , where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. A series of short videos like this that tell a little bit about the campaign can really increase visibility and awareness, and lead to more donations.

Social Media 328

Social Media Donation Campaign Media 328

CauseVox

OCTOBER 17, 2024

When you combine the efforts of nonprofit organizations, donors, governments, businesses and other institutions, things really begin to get done. This efficacy is why we encourage nonprofits to think about utilizing GivingTuesday partnerships in their campaign. But finding the right donor is key.

Campaign 69

Campaign Social Media Gift Local 69

Nonprofit Tech for Good

DECEMBER 5, 2020

Picture this: it’s the day after Giving Tuesday and your nonprofit has met or even exceeded your campaign goals. On top of the influx of donations that come in on Giving Tuesday, there are still many donors looking to donate to year-end fundraising campaigns. You might be thinking, “What more could we want?”

Resource 331

Resource Fundraising Nonprofit Template 331

Nonprofit Tech for Good

MARCH 8, 2024

By Abby Jarvise , writer, marketer, and speaker at Neon One – software built for small and midsize nonprofits to help them manage fundraising, communications, events, volunteers, and more. Donor retention is important. All that is true, but the fact remains that donor retention is a struggle. The short answer is “no.”

Retention 268

Retention Donor Tools Tech 268