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The Annual Campaign Versus Major Gifts Mindset: Navigating the Shift

NonProfit PRO

Annual campaigns and major gift fundraising both rely on building relationships with donors. Here's the distinction between the two.

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Bridging the Gap: Aligning Annual Campaigns With Major Gifts

NonProfit PRO

Nonprofits must harmonize fundraising strategies to successfully manage annual campaigns and major gifts. Here’s a practical approach.

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Supercharge Your Capital Campaign With Challenge Gifts

NonProfit PRO

If you’re planning a capital campaign, or perhaps in the midst of the long quiet phase slog, challenge gifts are the perfect way to reenergize your community of stakeholders and donors.

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ChatGPT & Google Gemini Identify Four Essentials for Successful Nonprofit Giving Campaigns

Nonprofit Tech for Good

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. Starting with a general research prompt, “Highlight the top four to five giving campaigns nonprofits have created in the past three to five years.

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7 Ways to Grow Your Nonprofit Donor Base With Social Media

Nonprofit Tech for Good

29% of online donors say that social media is the communication tool that most inspires them to give [email 27%, website, 18%, print, 12%, TV ad 6%] (According to the Global Trends in Giving Report ). One question that I see nonprofits constantly asking, and with good reason: “Can social media really bring in new donors for our nonprofit?”

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Streamline the Donor Journey: From First Gift to Lifelong Support

sgEngage

Whether your fundraising year is tracking ahead of schedule, right on track, or you’re off to a bit of a slow start, there’s no time like the present to consider what kind of experience you are delivering to both new donors and to long-time supporters. When it comes to the donor journey, a proper strategy can make all the difference.

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Retaining First Time Donors this GivingTuesday

sgEngage

These donors, who contribute without prior planning, can be the unsung heroes of your end-of-year fundraising. According to a recent report from the Blackbaud Institute , 72% of spontaneous gifts went to organizations with whom the donors were already familiar. This is even more important as you seek to expand your donor rolls.

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