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8 Steps to Launch a Peer-to-Peer Campaign for Your Nonprofit

Nonprofit Tech for Good

A peer-to-peer campaign (or P2P) is a type of fundraising where individuals organize and host a campaign on behalf of a nonprofit organization and collect donations from their friends. P2P campaigns arent complicated, but they do require a bit of planning to get off the ground. What are you asking supporters to do?

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Next-Gen Nonprofit Fundraising: How Personalization Powers Success

Nonprofit Tech for Good

Successful nonprofit fundraisers have always understood the power of personalization in effective communications. Tailoring messages to resonate with individual donor interests and giving levels fosters stronger connections and inspires greater generosity. Salesforce is the great equalizer.

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AI Fundraising vs. Wealth Screening: Which Strategy Wins for Your Organization?

Nonprofit Tech for Good

By Simon Yost , Founder of Glued Network — an AI fundraising leader who uses software to automatically identify your top donors and AI to find similar new ones. In the evolving fundraising landscape, nonprofits have more tools than ever to engage donors, grow their base, and achieve their missions.

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[Recordings] Earn a Certificate in Digital Marketing & Fundraising

Nonprofit Tech for Good

The 2024 Certificate in Digital Marketing & Fundraising program covers the fundamentals of website and email marketing, online fundraising, and social media for nonprofits.

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5 Tips to Craft Your Nonprofit’s Year-End Fundraising Campaigns

Nonprofit Tech for Good

Your year-end fundraising campaigns should show your donors what you’ve accomplished together over the past year, and invite them to give toward an even brighter future. Done well, your year-end campaigns (print, email, and social media) will inspire donors to give generously at year’s end and throughout the year after.

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How to Improve Donor Retention: 3 Surprising Strategies from Top-performing Nonprofits

Nonprofit Tech for Good

Donor retention can feel like a never-ending cycle. But some nonprofits have cracked the codenot by chasing endless new donors, but by inspiring loyalty in those they’ve already reached. 1) Prioritize effortless givingyour donors already do (Surprising because nonprofits underestimate the role of convenience in donor retention.)

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2 Email Templates to Soft Launch Your Nonprofit’s Fundraising Campaign

Nonprofit Tech for Good

By Audrey Phillips , a customer success manager at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Email #1: Introduce the Campaign. Remind your donors that they bring a unique value to your organization.

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